The Mercury News
January 8, 2005
Who pays for it: Charity Navigator is itself a non-profit, funded primarily by a grant from New York philanthropists. It's free to access information on the site, though features require registration.
Keep in mind: Charity Navigator covers relatively few charities. However, a spokeswoman said the site adds more charities each month, and it concentrates on the largest ones. In addition, Charity Navigator's method for assessing charities' finances is controversial. Some in the non-profit community say the ratings fail to capture the complexity of some non-profits' operations.
If even a third of the 7 million people who visited our site last year had donated a dollar to Charity Navigator, we would comfortably meet our annual budget and be able to do what so many of you ask us to do every day--rate more charities!
With the support of users like you, we are currently investing in staff and technology. This will allow us to improve the search and organizational features of our site, making it easier to find the information that matters most to you. We will also continue to enhance our evaluation system and metrics.
So, whether you're a first time visitor or a long time user, we ask for your help in achieving our goal. Your gift of any size is most deeply appreciated! Thank You!
With the support of users like you, we are making it easier to find the info that matters most. Thank you!
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