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Giving Facts

  • During 2013, Total giving to charitable organizations was $335.17 billion in 2013 (about 2% of GDP). This is an increase of 4.4% from 2012. Although this is the fourth straight year that giving has increased, it is still not at the pre-recession level of $349.5 billion seen in 2007.
  • In 2013, 49.1 million Americans lived in food insecure households, including 33.3 million adults and 15.8 million children.
  • Five types of charities have reached or surpassed all-time high giving levels since the recession ended in mid-2009. Giving to Education charities was up 8.9% to $52.07 billion. Donations to Human Services charities were up 2.2% to $41.51 billion. Foundations saw an increase of 15.5% to $35.74 billion. Health charities experienced an increase of 6% to $31.86 billion. Charities that focus on the environment / Animals saw an increase of 7.5% to $9.72 billion.
  • The wealthiest Americans are giving a smaller share of their income to charity, while poor and middle-income people are digging deeper into their wallets, according to a new Chronicle analysis of IRS data that shows how charitable giving has been changed by the Great Recession. The wealthiest Americans—those who earned $200,000 or more—reduced the share of their income they gave to charity by 4.6 percent from 2006 to 2012. Meanwhile, Americans who earned less than $100,000 (including poor and middle-class families with two working adults) donated 4.5 percent more of their income in 2012 than in 2006.
  • Since the start of the war in Syria in early 2011, the number of people fleeing the country has swelled to more than 3 million - half of them children.
  • After a successful inaugural effort during the fall of 2012, a unique giving experience will take place again this year on December 2rd, 2014. It is called #GivingTuesday and it is catching on across the country and around the world. This movement aims to set aside a day dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are synonymous with holiday shopping.
  • One in every 28 children now has a parent in jail or prison.
  • Of the 3,929 charities included in Charity Navigator's 2014 CEO Compensation Study, only 12 rewarded their top executives with $1 million or more in compensation (when including one-time payouts). In comparison, last year's study (which examined 2011 data) there were were just 9.
  • Over 1,500 charities will be evaluated by Charity Navigator on their Results Reporting by the end of the year.
  • Americans give, on average, about 3 percent of their income to charity, a figure that has not budged significantly for decades.
  • Charity Navigator's data shows that 7 out of 10 charities we've evaluated spend at least 75% of their budget on the programs and services they exist to provide. And 9 out of 10 spend at least 65%.
  • Cyber Monday sales broke a record in 2013, with shopping on mobile devices leading the charge. Cyber Monday sales jumped 20.6% year-to-year, making it the biggest online shopping day in history, according to an analysis released by IBM (IBM) Tuesday.
  • Contributions are deductible in the year they are made. Thus, donations charged to a credit card before the end of 2014 count for 2014. This is true even if the credit card bill isn't paid until 2015. Also, checks count for 2014 as long as they are mailed in 2014.
  • One in 45 children experience homelessness in America each year. That's over 1.6 million children. Children experiencing homelessness are four times more likely to show delayed development and twice as likely to have learning disabilities as non-homeless children.
  • In Ask Your Target Market's latest survey, 38% of those who donate to charity said that they are more likely to do so during the holiday season. 12% said they are less likely to make charity donations during the holiday season. And 50% said they are just as likely to donate during the holiday season as they are the rest of the year.
  • Charity Navigator rates the Financial Health and Accountability & Transparency of over 7,800 charities.
  • Giving to the nation's biggest and most popular charities grew by nearly 11 percent last year, fueled largely by affluent donors, who are reordering the top ranks of America's nonprofits.
  • Individuals spent less time volunteering in 2012, but nearly 26.5% of the adults in the United States volunteered with an organization that year. Volunteers contributed 12.7 billion hours in 2012, worth an estimated $259.6 billion.
  • A growing trend among fundraisers is to look for donors in countries where new business growth is surging, such as Brazil, China, India, Mexico, Russia, and South Africa.
  • A donor can make a more significant impact by contributing directly to a well-researched charity rather than buying a charity-affiliated product.
  • According to IRS data on charities with $50,000 or more in revenue, nonprofits fared somewhat worse during the recession-driven years (2008 to 2012) than during the previous four years (2004 to 2008).
  • Over half a million people die from malaria each year, mostly children younger than five years old. When insecticide-treated nets are used properly by three-quarters of the people in a community, malaria transmission is cut by 50%, child deaths are cut by 20%, and the mosquito population drops by as much as 90%.
  • Americans' biggest tips for the holiday season, a median of $50, went to house cleaners. 64% of Americans who used house cleaners gave them money or a gift.
  • Giving USA 2013 reported slowed growth in international affairs. This was likely due to a decline in high profile international disasters and increase in giving for domestic issues and disasters.
  • The deadlines to ensure that your packages arrive to military and State Department post offices overseas by Dec. 25, 2013 are: Nov. 12 for standard post, Nov. 26 for space-available mail, Dec. 3 for parcel airlift mail, Dec. 10 for priority mail and first-class mail, letters and cards, Dec. 17 for express mail military service. *Packages addressed to APO/FPO/DPO AE ZIP 093 have earlier deadlines.
  • Even with the recent economic decline, over 52% of the organizations evaluated by Charity Navigator have increased their programs and services while also increasing their primary revenue.
  • Women of the baby boom and older generations give 89% more than their male counterparts, Women's Philanthropy Institute research shows.
  • More than 30% of annual giving via Network for Good's donation processing system is during December.
  • You must keep a bank record or written communication from a charity including the charity's name, along with the date and amount of your contribution, in order to deduct a cash contribution.
  • Network for Good reported that the average donation amount is much higher during the Holiday Season: in December 2010, the average gift was $142 versus an average of $91 for the year.
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