Costly Red Campaign Reaps Meager $18 Million
http://adage.com/article?article_id=115287
Advertising Age
March 5, 2007
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- Gifts that give
- 10 Nonprofit Blogs That Get Attention
- 'Tis the season for giving
- Imagine a world of givers
- N.J. charities put their faith and hope in stock market
- Brands capitalize on consumers' holiday goodwill
- Charitable giving can require you to do some research work
- Some charities don't make grade in online scores
- Getting the most from your charity dollar
- Giving wisely this holiday
- A huge relief
- Pulling Back the Reins
- The Best of Everything 2006: The Best Services to Make Life Easier
- Calling All Cameras: Living Large, Doing Good
- Awareness thriving with Komen, but some fear exploitation
- Stock market surge may boost charities
- Charitable givers can kiss a lot of junk mail goodbye if they're careful
- Local charities in need of some assistance
- N. Texas stepped up after hurricanes hit
- CEOs of non-profits say they bring in top dollar
- Charities tread line between services, pay
- Give from the heart, but use your head as well
- How businesses can make smart donation decisions
- CEOs of charities outpace biggest for-profits in salaries, perks
- Raising Breast-Cancer Awareness Fine, But Show 'Em The Money
- Giving with Strings Attached
- U.S. Charity Chiefs' Pay Averaged $327,575 in 2005, Study Says
- We deserve better from our United Way
- United Way digging out of slump
- Charity Chiselers
- Charities Must Heed the Lessons From Hurricane Katrina
- Can a park have too much money?
- Horse classic a benefit bust
- Give to Charity but Don't Go Broke Doing It
- Give your charitable donation extra power
- Peggy Adams animal group called cash cow, still gets stellar rank
- You, Too, Can Create a Legacy
- Charity review group paints bleak view of Boca art museum
- A Victory for Charities Is a Loss for Donors
- Charity fraud can be a disaster
- Oxfam Uncovers Fraud in Tsunami-Relief Work
- Feeling Charitable and a Bit Badgered
- Special Olympics faces cost perils
- BSO taps endowment to clear millions in debt
- Westchester Land Trust ranks as top-10 charity
- Having a Blast, for a Good Cause
- 'Police' & 'fire' charities can be as bogus as rest
- It's the United Way
- Seabird Sanctuary Awash In Red Ink, Tax Records Show
- Vote set for today on who juggles zoo
- A Vigorous Recruiter of Workforce Trainees
- Charity claims extra credit
- Veterans charity falls short in giving back
- WCNY paid $12,500 upfront
- New tax law dents charity car donations
- Red Cross going after younger taste
- Modern Tithing
- Holidays end, need doesn't
- Charities collecting last-minute donations
- Thwart charity scams
- Shopping for a cause
- Not too late to put thought into giving
- A double standard in charity
- Gifts to charities
- Glitz, Glamour Affecting Charitable Giving?
- Extra chill in the air for nation's homeless
- People follow their hearts in choosing charities
- Doing Well at Doing Good (PDF)
- Charities concerned about holiday giving
- Much has been given, much is still to be done
- Still charitable?
- Charities' Costs Sap Aid For Vets
- Remember, charity begins in your own back yard
- When Pay Seems Too Charitable
- Giving Doesn't Require Opening Your Wallet
- The inefficient chase for funds
- Red Cross in critics' cross hairs
- To Charities, Shirts Can't Compete With Cash
- 'Donation fatigue' hampering fundraisers
- Red Cross: At the reins of relief
- Breast cancer fight sees pink
- Faith-Based Groups to Receive Katrina Funds
- FEMA to Pay Red Cross For Some Hurricane Aid
- Despite Katrina efforts, Red Cross draws criticism
- Group ranks 28 Charlotte-area charities
- Trying to Get It Right This Time
- A Generous Response Begins to Slow
- Katrina Charity Scams
- Charities Concerned about Red Cross Dominance
- Charity scams
- Smaller Charities Chip In, Too
- Following the Katrina money trail
- Sending More Than Just a Check
- Katrina Prompts Record Pace of Giving
- Charities: What you can do
- Be Wary of Scam Artists After a Disaster Strikes
- Businesses Donating in Great Numbers
- Best Ways To Help Katrina Victims
- Hurricane relief information
- Look before you give to charity
- Few execs grousing on pay at nonprofits
- Invest in charities, not political candidates
- Questionable Executive Pay Exists At Charities, but It Isn't the Norm (PDF 134KB)
- Some donors ask charities not to ask for more money, sell names to other groups
- Deadline for tsunami-aid deductions extended
- Charity Navigator
- New Challenge For Aid Groups: Lots of Money
- Advice for Donating to Tsunami Relief Efforts
- Report: Dallas least charitable among large cities
- Charities might not get much of gifts
- Check into group before giving
- For-profit analysis of nonprofits
- Givers Try Top Find Best Charities
- 'Tis the season to give to charity
- Group: Most charities sell donor lists
- The best ways to give to charity
- A seal of good giving
- Avoid money mistakes when shopping this season
- What Nonprofit Leaders Want
- Tired of charity hassles? Check out this Web site
- Be sure charitable gift goes to charity
- How Donated Dollars Turn Into Pennies
- A champion charity
- Campaigning for Attention
- How can I donate my car to charity
- Reader's Digest Presents the First Annual "America's 100 Best" Issue
- Boomers like to give in a big way
- How a Goat Led a Girl Up the Path to an Education
- Telemarketers Try Charities
- If There's Less to Give, Donate More Wisely
- Americans Get Charitable Around Holidays
- Bringing Celebrities, Fish and Checkbooks Together
- Donors: Wise up about giving
- 'What Matters' is Staying Afloat
- Charity Cases?
- Lean Times for City's Non-profits
- Charitable Deductions
- Metro Charities Get High Marks
- Seattle-area Charities Having a Hard Time Raising Money
- Twin Cities Charities Highly Rated
- Going to the Dogs
- NYC Charities Inefficient: Report
- City's Nonprofit CEOs Top Nation in Fund-raising
- Baltimore charities bring in big bucks
- Culture Shock
- Local Charities at Bottom of List
- Dallas Nonprofits Among Smallest in the Country
- Nonprofits Lend a Bigger Helping Hand
- Attacking the Messenger Gets Us Nowhere
- To Give or Not to Give
- Giver Beware
- Healy Left Red Cross With Hefty Settlement
- Debate Over Telemarketing Case Should Focus on Reform
- What Gives in Charity Oversight?
- Charities Need Greater Government Scrutiny
- Holidays Inspire Donations for Needy
- 'Tis the Season: A Guide to Charitable Giving
- Charity Under Scrutiny
- A New Charity Watchdog Rises
- Web Site Ranks Charities on Finances
- Questions Arise on Accounting at United Way
- 8 Local Charities Win Top Marks
- How to Give to Charities Without Receiving Solicitations
- Charity Begins with a Fiscal Checkup
- Site Assesses Choices for Giving, Give or Take
- Nonprofits Show Losses in the Public's Trust
- Charities Find Donors Scarce as Market Losses Compound
- A New Online Service For Ranking Charities
- Web Site Evaluates Charities' Spending
- Charity Navigator Leads Way
- Dumb Friends, Denver Zoo Win Top Nonprofit Ratings
- Stop, Look, Give
- Judging Charities by the Numbers
- How Efficient is Your Charity?
- Giving: Rating Charity Finances
- Checking Out the Charities
- Site Rates Charities on Finances
- New Watchdog Group Puts Charity Ratings Online
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