To nonprofit fundraising professionals, these numbers mean one thing: without a strategy for mobile giving, you’re missing out on a major fundraising opportunity. By pursuing mobile-giving campaigns, you can boost your visibility and your funding by providing supporters with a highly convenient donation channel on a device they use all the time.
Here at Donately, we’ve seen nonprofits successfully leverage mobile giving within their overall digital fundraising strategy. The more tools you can add to your virtual toolbox, the better positioned you’ll be to solicit donations and develop a sustainable revenue source beyond the pandemic. Let’s dive in!
Benefits of mobile giving
Mobile giving is quickly becoming one of the most effective ways to engage with supporters and solicit donations. 360MatchPro’s fundraising statistics page shows that mobile users made up about 33% of online gift transactions last year. Additionally, this source found that 50% of all nonprofit website traffic last year came from mobile and tablet users, while desktop-based traffic actually decreased by 9%.
Due to the prevalence and convenience of mobile giving, offering your supporters more ways to connect is an effective way to boost your donor retention rates.
Getting started with text-to-give
In a text-to-give campaign, nonprofits collect gifts from supporters via text message. With a text-to-give provider, you can start accepting mobile donations in just a few simple steps: