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Us","url":"\/about-us\/"},{"title":"Thought Leadership & News","url":"\/about-us\/news-thought-leadership\/"},{"title":"The Giving Basket’s Evolution","url":"\/about-us\/news-thought-leadership\/giving-basket-evolution\/"}]}

The Giving Basket’s Evolution

The evolution of Charity Navigator’s powerful giving tool.

Charity Navigator’s Giving Basket

 

In 2007, Charity Navigator added the ‘Donate to this Charity’ button to more than one million nonprofit profile pages, but the Giving Basket really came into its own in 2015 when it was no longer just a link to an external processor, but, instead, was a fully functioning donation experience all within our site. You can support multiple organizations in one convenient checkout, control how much information you share with each nonprofit (or even donate anonymously), and gain access to your entire donation history via your Charity Navigator account.

 

Since 2015, more than $171 million has been donated to thousands of nonprofits. What started as a novel concept, ended up raising millions of dollars for impactful nonprofits working to find cures for rare diseases, alleviate food insecurity, promote tolerance and understanding, enrich communities with the arts, serve members of the military community, and so much more.

 

In 2021, the Giving Basket made another huge leap through a partnership with Give Lively. Give Lively is a tech company that builds practical, easy-to-use fundraising solutions that are free for nonprofits and intuitive for donors. Recognizing this, Charity Navigator asked Give Lively to turn its secure and intuitive platform to the advantage of the Giving Basket.

 

Together, we’ve made your Giving Basket experience even better. Here are some of the highlights for both donors and nonprofits:

 

• low payment processing fees, especially for donations made via ACH/bank transfers

 

• low minimum and high maximum donation amounts

 

• streamlined, one-click payments using digital wallets like Google Pay

 

• an intuitively designed donation interface, built by and for donors

 

• donation designations for targeted use of funds

 

• options for donors to give anonymously by withholding name, email and/or address from nonprofits

 

• donation dedications in honor or in memory of another (with notifications, if desired)

 

• easy recurring donation setup, with most replacement credit card information automatically updated

 

• reliable, speedy disbursement

 

• seamless integration between the Giving Basket data and Give Lively’s fundraising software

 

• purposeful and careful attention to data privacy and security.

 

 

 

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