
2024 Charitable Donation Outlook
Do your donations make a difference? Here's how to find out which charities have the most impact.
The holiday season is a busy time for charities. Driven by the spirit of the season, tax incentives, and reflections on achievements and how to give back, estimates show nonprofits earn up to nearly a third of their revenue in December.
When it comes to giving back, Americans are among the most generous people in the world. According to the Charities Aid Foundation, 3 in 5 (61%) Americans donated money to a charity in 2021, placing the country third on the World Giving Index for charitable giving, which ranks over 100 countries in terms of volunteering and monetary donations. In 2023, Americans gave a combined $557 billion to nonprofits, including recipients ranging from animal shelters to churches to universities, according to Giving USA's 2024 annual report.
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