What’s driving donations in America
Laura Andes, Chief Operations and Programs Officer at Charity Navigator joined YouGov to share insight on how donor behavior is evolving across generations, causes, and platforms —and with Giving Tuesday fast approaching— it’s crucial for nonprofit to understand these trends.
Rewatch the exclusive webinar where we unveil new data from YouGov’s BrandIndex and a fresh Giving Tuesday survey that reveals how Americans plan to give this year
You’ll get insights into:
- The top 10 most considered charities in the US
- Which brands are winning with each generation
- The charities making the biggest year-over-year gains
- How donors plan, engage, and give on Giving Tuesday
- What smaller and mid-sized charities can do to break through
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