The nonprofit organization presents evidence of strategic thinking and goal setting through sharing their most important strategic goals.
Goal One: Through our Bedtime READY for Kids program, we provide interactive, age-appropriate lessons that help children understand the role of sleep in their health, learning, and mood, and how to create routines that make bedtime more predictable and peaceful. Our goal is for every child who participates to leave with both the tools and the confidence to make bedtime a more positive experience.
Goal Two: We train parents, guardians, teachers, social workers, and other trusted adults to understand the importance of sleep, recognize barriers, and use practical, low-cost strategies to improve bedtime routines—whether at home, in a shelter, or in a classroom. Our goal is to ensure the adults in children’s lives can reinforce healthy habits long after our programs end.
Goal Three: Provide tangible resources to make bedtime comforting and consistent. We pair our education with cozy new pajamas and storybooks—simple yet powerful tools that help children feel safe, cared for, and ready for rest. By distributing these essentials through schools, shelters, and community partners, we bridge the gap between knowledge and action.