Population Media Center

To use entertainment-education and mass media to promote social and cultural change by addressing the interconnected issues of the full rights of women and girls, population, and the environment. Our goals are to empower people to live healthier and more prosperous lives and to stabilize global population at a level at which people can live sustainably with the world's renewable resources. Our vision is a sustainable planet with equal rights for all.

A sustainable planet with equal rights for all.

Goal One: PMC will focus on maintaining long term operations in current countries. This will leverage current countries’ established infrastructure, experience, local knowledge and corporate brand equity.

Goal Two: PMC will continue to focus on population as the key driver to sustainability. We will narrow where we focus discretionary funds for new country expansion efforts based on UN population projections.

Goal Three: PMC will develop content for U.S. audiences that employ a range of formats including scripted and unscripted television series, podcasts, and other new media.

PMC works within each department area to provide some funding for workshops, conferences or certifications. Budget for these is limited.

No one will ever forget 2020. It was a year of changes, challenges, and uncertainty. But most of all, it was a year of perseverance. As families, businesses, communities, countries, and the world adapted, Population Media Center (PMC) did not stop. Our work became even more important. Many issues PMC focuses on were compounded during COVID-19, such as lack of access to clean water, child marriage, and domestic violence. And all of our shows that focus on gender and reproductive health issues were reaching people that also needed accurate information about COVID-19 as the pandemic evolved. We were proud to collaborate with local health ministries and other trusted information sources, such as the World Health Organization and UNICEF, to create add-on content with prevention messaging in local languages. While our essential shows continued airing—never missing an episode—our field offices rapidly created additional social media posts, videos, and radio PSAs to dispel myths and misinformation about COVID-19. We partnered with UNFPA to conduct a training - completely virtually - with 14 countries to show them how to use storytelling and hit entertainment to stop female genital mutilation and promote family planning. Our staff—both at headquarters and across the world— adapted as seamlessly as possible. In the rare cases when someone could not perform an essential task from home, such as recording in the studio, rotations were created. Audio tracks were recorded independently and then mixed together. The creativity that routinely delivers powerful stories in difficult working environments was tested, and PMC succeeded once again. These are just some of the examples of the work that continued as our amazing donors, partners, and staff persevered to overcome the many hurdles of 2020. We move forward together knowing a sustainable future depends on the stories we create.