New England Historic Genealogical Society Inc. DBA American Ancestors

Mission

American Ancestors is a national center for family history, heritage, and culture based in Boston, Massachusetts, and one of the world’s top destinations for family history research, according to USA Today. American Ancestors is the global brand of New England Historic Genealogical Society (NEHGS), America’s oldest and largest genealogical society (founded in 1845). American Ancestors serves more than 400,000 members and millions of online users engaged in family history nationally and around the world through its website AmericanAncestors.org with more than one billion names in its databases. The mission is to advance the study of family history in America and beyond, we educate, inspire, and connect people through our scholarship, collections, and expertise.

Vision

Enrich lives as the nation’s leading nonprofit institution for exploring family history, heritage, and culture.

Goals

1.We will broaden and deepen the use of American Ancestors resources—including databases, publications, educational programming, the Family Heritage Experience, the Brim-DeForest Library, the R. Stanton Avery Special Collections, and the Wyner Family Jewish Heritage Center—by improving access, usability, and discoverability for all audiences.
2.We will foster a vibrant, inclusive, and engaged community united by curiosity for family history, heritage, and culture.
3.We will measure success through reach, retention, relevance, and revenue. We will expand the number and diversity of people who engage with American Ancestors—whether through research, services, cultural programs, or public partnerships.

BOSTON MA | EIN: 04-2104757

Profile managed by nonprofit | Is this your nonprofit?

501(c)(3) organization

97 NEWBURY ST,
BOSTON MA 02116-3007

https://AMERICANANCESTORS.ORG

888-296-3447

New England Historic Genealogical Society Inc. DBA American Ancestors

Mission

Vision

Enrich lives as the nation’s leading nonprofit institution for exploring family history, heritage, and culture.

Goals

1.We will broaden and deepen the use of American Ancestors resources—including databases, publications, educational programming, the Family Heritage Experience, the Brim-DeForest Library, the R. Stanton Avery Special Collections, and the Wyner Family Jewish Heritage Center—by improving access, usability, and discoverability for all audiences.
2.We will foster a vibrant, inclusive, and engaged community united by curiosity for family history, heritage, and culture.
3.We will measure success through reach, retention, relevance, and revenue. We will expand the number and diversity of people who engage with American Ancestors—whether through research, services, cultural programs, or public partnerships.

BOSTON MA | EIN: 04-2104757

Profile managed by nonprofit | Is this your nonprofit?

501(c)(3) organization

97 NEWBURY ST,
BOSTON MA 02116-3007

https://AMERICANANCESTORS.ORG

888-296-3447

Beacon Report

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Good
Needs Improvement
Poor
Not Scored
Additional Information

Program Expense Ratio:58.56% of total expenses

SCORE43%

Average percentage of expenses on programs and services over the past three years. A ratio greater than 70.00% receives full credit.

ExpensesFY2022

Administrative: 16.7%
Fundraising: 14.9%
Program: 68.4%

ExpensesFY2023

Administrative: 20.5%
Fundraising: 25.0%
Program: 54.5%

ExpensesFY2024

Administrative: 20.1%
Fundraising: 25.6%
Program: 54.3%

Administrative
Fundraising
Program

Source: Public data from IRS Form 990

Liabilities to Assets Ratio:29.06% of total assets

SCORE100%

Working Capital:4.15 years of reserves

SCORE100%

Fundraising Efficiency:$0.36 to raise a dollar

SCORE46%

Evaluation area metrics
Score	Metric
43%	Program Expense Ratio:58.56% of total expenses Average percentage of expenses on programs and services over the past three years. A ratio greater than 70.00% receives full credit. ExpensesFY2022 Administrative: 16.7% Fundraising: 14.9% Program: 68.4% ExpensesFY2023 Administrative: 20.5% Fundraising: 25.0% Program: 54.5% ExpensesFY2024 Administrative: 20.1% Fundraising: 25.6% Program: 54.3% Administrative Fundraising Program Source: Public data from IRS Form 990
100%	Liabilities to Assets Ratio:29.06% of total assets
100%	Working Capital:4.15 years of reserves
46%	Fundraising Efficiency:$0.36 to raise a dollar

Science behind the numbers

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Mission

Mission

Beacon Report