The nonprofit organization presents evidence of strategic thinking and goal setting through sharing their most important strategic goals.
Goal One: Achieve healthy, clean, connected, and protected rivers through science, advocacy, and community action—monitoring water quality, restoring river flow, removing pollution and invasive species, supporting dam removals, and advancing nature-based solutions for resilient rivers and thriving ecosystems.
Goal Two: Build a community that values and cares for rivers by expanding education, recreation, and access—offering events, report cards, equitable recreation opportunities, youth education, and outreach that connects diverse audiences to the rivers’ health and enjoyment.
Goal Three: Grow a strong, diverse, and sustainable organization by expanding membership, leadership, and resources—building inclusive programs, increasing supporters, adding expert staff, securing multi-year grants, and strengthening financial stability to protect rivers for generations.