Vision

To provide a dignified shopping experience to our guests through a small-market Client Choice environment presenting a broad and healthy food selection.

Goals

1. 1.Since our recent move to a food desert area in the city, our guest families have increased 133% Q1 YoY. It is imperative that we expand upon our core mission to provide a dignified choice experience
2. 2.Our new location enables us to partner with more social service orgs within the city to offer our guests easier access to these services in a single location while they are selecting their groceries
3. 3.For nearly 40 years, our primary mission will continue to exist as long as it is needed in the community