Vision

By inspiring existing and potential horse owners of the need to learn about their responsibilities of horse ownership and help create a future where every horse has a home.

Goals

1. 1.By ensuring sustainable income through our tried and tested fund raising programs, we are confident that we shall have the necessary tools which will support the various equine and equine owner programs which we provide. Our wish is that through our programs we can end horse abuse and neglect through proper education.
2. 2.Our direct mail appeals which are sent across the entire country, focus on educating many people around the country to the plight of the horse and the need for people to stand up and help to be a voice for them. We will also encourage the general public via various social platforms of the urgent need to end the needless slaughter of American horses for overseas human consumption.
3. 3.Our Board were very successful business people previously in the corporate world and that experience and diligence can only serve to improve our overall approach to our mission and programs. We are also very pro active in our support of any legislation which protects our equine population, across the board.