The nonprofit organization presents evidence of strategic thinking and goal setting through sharing their most important strategic goals.
Goal One: Strengthen all service members and their families through relevant high impact programs. Increase unique service members and spouses served to 1,000,000 (+28%) by the end of 2026.
Goal Type: Grow, expand, scale or increase access to the existing programs and services.
Goal Two: Ensure the USO always has sufficient financial resources to realize its vision and address its strategic priorities by growing net fundraising by 29% over the next three years.
Goal Type: Invest in the capacity of our organization (financial, management, technical, etc.).
Goal Three: Increase awareness of USO relevance and value of the mission over the next three years: 5% growth in unaided awareness among key donor demographic segments and 10% growth among Gen Z service members
Goal Type: Grow, expand, scale or increase access to the existing programs and services.