Mission: Loving kids for change to create a community of spiritual, academic, leadership and musical development.

New City Kids is a 501(c)(3) organization, with an IRS ruling year of 2000, and donations are tax-deductible.

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Contact Information

  newcitykids.org

 936 ALPINE AVE NW
Grand Rapids MI 49504-4434



...  ...  ...  ...  

Encompass Rating System by Charity Navigator


Overall Score

88

out of 100

This charity's score is a passing score.
This overall score is calculated entirely from a single beacon score: 100% Finance & Accountability


Learn about the Encompass Rating System: Overview | FAQ | Release Notes


This organization is potentially eligible for a Charity Navigator Star Rating. Vote Now to request to have our analyst team rate New City Kids for a Star Rating. The organization currently has 12 votes.

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...   Finance & Accountability


This score provides an assessment of a nonprofit's financial health (stability, efficiency and sustainability) and its commitment to governance practices and policies.


Finance & Accountability Score

88

out of 100

The score earned by New City Kids is a passing score

This V4 of the Finance & Accountability Score provides a baseline measure of an organization’s health including the indicators listed in the report below.

This score represents Form 990 data from 2020, the latest year published by the IRS.



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Finance & Accountability Report

88

of 100 points

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Program Expense

Program Expense Ratio

69.10%

Higher effect on score

More data  


The Program Expense Ratio is determined by Program Expenses divided by Total Expense (average of most recent three 990s). This measure reflects the percent of its total expenses a charity spends on the programs and services it exists to deliver.


Program Expense Percentage

Amount of Credit Received

70% or higherFull Credit
60% - 69.9%Partial Credit
Below 50%Zero Points for Both Program Expense percentage AND Liabilities to Assets

Source: IRS Form 990

Board Composition

6/6 Independent

Higher effect on score


Charity Navigator looks for at least 3 board members, with more than 50% of those members identified as independent (not salaried).


The presence of an independent governing body is strongly recommended by many industry professionals to allow for full deliberation and diversity of thinking on governance and other organizational matters.


Source: IRS Form 990

Independent Audit or Financial Review

Audited

Higher effect on score


An Audit, Review, or Compilation provides important information about financial accountability and accuracy. Organizations are scored based on their Total Revenue Amount:

Total Revenue Amount

Expectation to Receive Credit

$1 million or higherExpected to complete an audit
$250,000 - $1 millionExpected to complete an audit, review, or compilation
Less than $250,000No expectation (removed from scoring methodology)

Source: IRS Form 990

Liabilities to Assets Ratio

31.94%

Lower effect on score


The Liabilities to Assets Ratio is determined by Total Liabilities divided by Total Assets (most recent 990). This ratio is an indicator of an organization’s solvency and/or long-term sustainability.

Liabilities to Assets Ratio

Amount of Credit Received

Less than 50%Full Credit
50% - 59.9%Partial Credit
60% or moreNo Credit

Source: IRS Form 990

Website

Listed

Lower effect on score


Charity Navigator looks for a website on the Form 990 as an accountability and transparency metric.


Nonprofits act in the public trust and reporting publicly on activities is an important component.


Source: IRS Form 990

Conflict of Interest Policy

Listed

Lower effect on score


Charity Navigator looks for the existence of a conflict of interest policy on the Form 990 as an accountability and transparency measure.


This policy protects the organization and by extension those it serves, when it is considering entering into a transaction that may benefit the private interest of an officer, director and/or key employee of the organization.


Source: IRS Form 990

Board Meeting Minutes

Documented

Lower effect on score


Charity Navigator looks to confirm on the Form 990 that the organization has this process in place as an accountability and transparency measure.


An official record of the events that take place during a board meeting ensures that a contemporaneous document exists for future reference.


Source: IRS Form 990

Document Retention and Destruction

Listed

Lower effect on score


Charity Navigator looks for the existence of a document retention and destruction policy per the Form 990 as an accountability and transparency measure.


This policy establishes guidelines for the handling, backing up, archiving and destruction of documents. These guidelines foster good record keeping procedures that promote data integrity.


Source: IRS Form 990

Whistleblower Policy

Listed

Lower effect on score


Charity Navigator looks for the existence of a whistleblower policy per the Form 990 as an accountability and transparency measure.


This policy outlines procedures for handling employee complaints, as well as a confidential way for employees to report financial or other types of mismanagement.


Source: IRS Form 990

Additional Information

Unscored

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Total Revenue and Expenses

Total Revenue and Expenses

This chart displays the trend of revenue and expenses over the past several years for this organization, as reported on their IRS Form 990.

Salary of Key Persons

Presented here are up to five of this organization's highest compensated employees. This compensation data includes salary, cash bonuses, and expense accounts and is displayed exactly how it is reported to the IRS. The amounts include salary, cash bonuses, and expense accounts. The amounts do not include nontaxable benefits, deferred compensation, or other amounts not reported on Form W-2. Read the IRS policies for compensation reporting



REV TREVOR RUBINGH, FOUNDER & PR

$112,312


GEORGE BLACK, TRUSTEE

$0


SHEILA R COLE, TRUSTEE

$0


RICHARD NARRAMORE, TRUSTEE

$0


THOMAS PENNINGA, VP

$0


Source: IRS Form 990 (page 7), filing year 2020

Business Master File Data

Below are some key data points from the Exempt Organization IRS Business Master File (BMF) for this organization. Learn more about the BMF on the IRS website


Activities:

Activity data not reported from the IRS


Foundation Status:

Organization that normally receives no more than one-third of its support from gross investment income and unrelated business income and at the same time more than one-third of its support from contributions, fees, and gross receipts related to exempt purposes.  509(a)(2) (BMF foundation code: 16)


Affiliation:

Independent - the organization is an independent organization or an independent auxiliary (i.e., not affiliated with a National, Regional, or Geographic grouping of organizations). (BMF affiliation code: 3)

Data Sources: IRS Forms 990

The Form 990 is a document that nonprofit organizations file with the IRS annually. We leverage finance and accountability data from it to form Encompass ratings. Click here to view this organization's Forms 990 on the IRS website (if any are available).

Pandemic Response

Due to the unprecedented nature of the pandemic, we give charities such as this one the opportunity to share the story of COVID's impact on them. Charities may submit their own pandemic responses through their nonprofit portal.


New City Kids reported being impacted by COVID-19 in the following ways:
  • Program Delivery

  • Fundraising Capacity

  • Staffing

  • Administrative Capacity


How COVID-19 impacted the organization's operations financially:

We have had to change our Accounting software to accommodate the changing landscape of pledges and funds coming into our organization. Over the past year we have seen an increase in restricted funds and federal dollars. COVID-19 has changed the way donors give and we are now seeing COVID-19 recovery funding allocations from governments, individual donors, and corporations all around the country. The COVID-19 specific funding has helped our organization keep pushing forward despite temporary shutdowns, costly modifications to our programming approach, and limited capacity on participants served that has ultimately increased our cost per client.


How COVID-19 impacted the organization's delivery of programs:

Every aspect of programming was affected. In the early days, staff purchased instruments and delivered them to homes so that children could continue music lessons online. Dedicated staff delivered groceries and wrote grants to secure cash for struggling families affiliated with the program. Staff planning sessions were moved online. Live, bi-annual productions are New City Kids’ biggest showcase and fundraisers, and these had to be pared down and taken online. Even things like processing bills and donations that arrive via US mail became an obstacle to overcome, as some mailboxes were inside the foyers of locked buildings and administrative staff went fully remote.


How this organization adapted to changing conditions caused by COVID-19:

There is no problem without a solution! NCK rallied. NCK significantly shifted programming. Staff housed online learning centers during school hours and then ran socially distanced programming in the afternoon and early evening. A neighborhood parent survey identified that the primary need in the community was for a safe place for children to go during school hours. To accomplish this safely, we hired more staff to supervise classroom pods and purchased computers, PPE, and HEPA air filters. Due to these online academies, some sites in the past year increased hours of programming by 60% and increased operational expenses by over 40%. We purchased large screens for every classroom so that we could still have daily community time "together," broadcast by staff and teens from the basement.


Innovations the organization intends to continue permanently after the pandemic:

NCK will continue to house children in smaller groups, or cohorts. This had many benefits outside of stopping the spread of disease. We will continue to train staff to monitor signs of infectious disease, and isolate or send home children who have symptoms. Hand sanitizing stations will remain in place as well. Now that all staff have Zoom expertise, we will continue to cut down on travel time and childcare costs for adult staff by having some meetings online.


...   Impact & Results


This score estimates the actual impact a nonprofit has on the lives of those it serves, and determines whether it is making good use of donor resources to achieve that impact.


Impact & Results Score

Not Currently Scored

New City Kids cannot currently be evaluated by our Encompass Rating Impact & Results methodology because either (A) it is eligible, but we have not yet received data; (B) we have not yet developed an algorithm to estimate its programmatic impact; (C) its programs are not direct services; or (D) it is not heavily reliant on contributions from individual donors.

Note: The absence of a score does not indicate a positive or negative assessment, it only indicates that we have not yet evaluated the organization.

Learn more about Impact & Results.


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Additional Information

Unscored

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Largest Programs

Largest Programs



New City Kids reported its largest program on its FY 2020 Form 990 as:


$2,584,051

Spent in most recent FY

100%

Percent of program expenses


NEW CITY KIDS PROVIDES TEEN LEADERSHIP DEVELOPMENT AND PERFORMING ARTS OPPORTUNITIES TO AT-RISK, LOW INCOME CHILDREN AND TEENAGERS IN JERSEY CITY, NJ, GRAND RAPIDS, MI AND PATERSON, NJ. NEW CITY KIDS  ... (More)


...   Leadership & Adaptability


This score provides an assessment of the organization's leadership capacity, strategic thinking and planning, and ability to innovate or respond to changes in constituent demand/need or other relevant social and economic conditions to achieve the organization's mission.


Leadership & Adaptability Score

100

out of 100

The score earned by New City Kids is a passing score.

Encompass Rating V4 provides an evaluation of the organization's Leadership & Adaptability through the nonprofit organization submitting a survey response directly to Charity Navigator.


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Leadership & Adaptability Report

100

of 100 points

Mission

The nonprofit organization presents evidence of strategic thinking through articulating the organization’s mission


The mission at New City Kids is "loving kids for change to create a community of spiritual, leadership, academic, and musical development." New City Kids offers after school programming for local low-income youth. Children and teens get a chance to explore music and academics in a creative and fun environment. Though there are many challenges of urban life, especially for youth, these programs give children a safe place to feel and hear that they are valued and loved. New City Kids aims to draw children into hope by developing in them skills, talents, and desires for their future. By surrounding them with a community of love and development, we strive to set youth on a path of transformation that will carry them forward for the rest of their lives.


Source: Nonprofit submitted responses

Vision

The nonprofit organization presents evidence of strategic thinking through articulating the organization’s vision.


New City Kids desires to break the generation cycle of poverty. Cycles of generational poverty are hurting communities across the US. Children face great obstacles to growing as happy and whole people. Young people enter New City Kids and become musicians, teachers, sailors, and leaders. Our programs offer life-changing experiences, working hand-in-hand as engines of holistic change in the lives of young people. Through highly structured and relationship-driven programs, youth are breaking cycles of poverty in their communities.


Source: Nonprofit submitted responses

Strategic Goals

The nonprofit organization presents evidence of strategic thinking and goal setting through sharing their most important strategic goals.


Goal One: Bring whole life transformation to 2030 kids per day by 2020. This means doubling in three years and breaking through our current plateau

Goal Type: Grow, expand, scale or increase access to the existing programs and services.


Goal Two: Leverage our program model to partner with families in Covid recovery

Goal Type: Grow, expand, scale or increase access to the existing programs and services.


Goal Three: Strengthen our successful college support program and develop additional avenues for youth pursuing trades

Goal Type: Focus on core programs to achieve mission and scale back on programs not seen as core.


Source: Nonprofit submitted responses

Leadership Development

The nonprofit provides evidence of investment in leadership development


Describe an investment in leadership

New City Kids has run a two-year internal leadership accelerator program designed to train future leaders from within. With significant expansion goals built into our three-year strategic plan, New City Kids is redesigning our staff development strategy to deepen our commitment to our staff's leadership.

Source: Nonprofit submitted responses

Mobilizing for Mission

The nonprofit provides evidence of leadership through focusing externally and mobilizing resources for the mission.


This organization mobilizes for mission in the following ways:
  • Strategic Partnerships

  • Raising Awareness

  • Community Building

What are this organization’s external mobilizaton efforts?

New City Kids runs a Families for Literacy program. This program engages dozens of children and their parents. This was the program that was the easiest to move online during the pandemic New City Kids partnered with the Census Bureau and created a unique Census rap. This rap encouraged people to participate in the 2020 census and was widely shared by the Bureau New City Kids creates sales sheets, produces original videos and EPs, and writes and produces two live shows per year

Source: Nonprofit submitted responses

Story of Adaptability

The nonprofit has an opportunity to tell the story of how the organization adapted to tremendous external changes in the last year.


At our Grand Rapids location, in response to the community’s increased needs due to Covid, we added the New City Kids Academy to our program offerings. This is a Monday-Friday, 7:30am-6pm learning community designed to enable our children to fully engage academically with in-person support. We did this while maintaining our normal After School Center and Teen Life Internship programs. To accomplish this, we have hired more staff, increased our hours of programming by 60% and increased our operational expenses by 46%. Normally, we only offer after school programming. This significant change came as the result of a survey we gave to parents at the beginning of the pandemic. We learned that the greatest felt need was support for children to complete virtual school in a safe space so caregivers could work. Therefore, we made a drastic pivot, opening New City Kids Academy from 7:30am - 6:00pm. Here, youth in K-12 complete virtual school, experience high quality music lessons, and enjoy outdoor playtime.

Source: Nonprofit submitted responses

...   Culture & Community


This score provides an assessment of the organization's engagement with the constituents it serves, a practice we term Constituent Feedback. When organizations listen to constituents, they are able to better deliver on programs and meet the needs of stakeholders. A future version of this Beacon will also assess an organization's people operations and its Diversity, Equity and Inclusion (DEI) metrics.


Culture & Community Score

Not Currently Scored

New City Kids is currently not eligible for a Culture & Community score because we have not received its Constituent Feedback data. Nonprofit organizations are encouraged to fill out the How We Listen section of their Candid profile. This data will provide the basis for the initial evaluation of Culture & Community.

Note: The absence of a score does not indicate a positive or negative assessment, it only indicates that we have not yet evaluated the organization.


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Culture & Community Report

Unscored

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Constituent Feedback

Constituent Feedback

Not Scored


This organization reported that it is collecting feedback.


Here's how this organization is listening and learning from the people they serve:


How is your organization collecting feedback from the people you serve?

Electronic surveys (by email, tablet, etc.), Paper surveys, Case management notes


How is your organization using feedback from the people you serve?

To identify bright spots and enhance positive service experiences, To strengthen relationships with the people we serve


With whom does your organization share the feedback you got from the people you serve?

Our staff


What challenges does your organization face in collecting feedback from the people you serve?

We don't have the right technology to collect and aggregate feedback efficiently, It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time


Briefly describe a recent change that your organization made in response to feedback from the people you serve.

Note: The organization did not respond to this question.



Methodology


Charity Navigator believes nonprofit organizations that engage in inclusive practices, such as collecting feedback from the people and communities they serve, may be more effective. We've partnered with GuideStar by Candid to survey organizations about their feedback practices. Nonprofit organizations can fill out the How We Listen section of their Candid profile to receive a rating.


Charity Navigator awards full credit for this Beacon to every nonprofit that is eligible for an Encompass Rating that completes the survey, in recognition of their willingness to publicly share this information with the nonprofit and philanthropic communities. This data is not evaluated for quality at this time. Validation will be added in future iterations of this Beacon.

Analysis and Research


Like the overall Encompass Rating System, the Culture & Community Beacon is designed to evolve as metrics are developed and ready for integration. Our partnership with Feedback Labs and Guidestar by Candid, and other partners including Fund for Shared Insight, GlobalGiving, and Keystone Accountability, enables us to launch the first version of this beacon with Constituent Feedback information collected on Candid's site.


Feedback practices have been shown to support better Diversity, Equity, and Inclusion outcomes, an essential area of assessment that we intend to further expand and develop in the future. Feedback Labs has documented several studies which indicate that beyond achieving organizational goals, nonprofits that are attentive and responsive to concerns and ideas raised by beneficiaries establish stronger relationships with the people they serve, promote greater equity, and empower constituents in ways that can help to ensure better long-term outcomes. You can find resources to help nonprofits improve their feedback practices here.

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