The nonprofit organization presents evidence of strategic thinking and goal setting through sharing their most important strategic goals.
Goal One: United We Row is USRowing’s commitment to expanding access and fostering inclusion in rowing. Through training, grants, storytelling, and mentorship, it supports programs, coaches, and athletes in growing and diversifying the sport. By breaking barriers and building community, United We Row ensures that everyone—regardless of background—has a seat in the boat
Goal Two: The USRowing High Performance Pathways Program supports talented rowers aiming to represent the U.S. on the world stage. With top-tier coaching, resources, and a clear development pipeline, it helps athletes reach their full potential. By identifying and cultivating talent at all levels, we ensure the next generation of U.S. rowers is ready to compete—and win—at the highest levels.
Goal Three: Over the past three years, we've focused on organizational excellence, strengthening operations through key initiatives. This includes implementing Salesforce, launching The Launch, an online self-paced learning platform, and establishing the 37-person USRowing Foundation to drive critical fundraising efforts. These investments ensure a stronger, more sustainable future for our sport.