Artistic endeavors including dance education, dance training, dance classes, and dance performances to enrich individuals cultural appreciation.

As MashUp enters its second decade, the company continues to push towards providing outstanding and

Goal One: Improve financial sustainability by working for an increase individual giving and the number of grant applications submitted each year.

Goal Two: Continue to improve on internal processes including the establishment of a new CRM database, overarching marketing and brand development, and increased interaction with the MashUp community online.

Goal Three: Sustain MashUp’s 5 annual programs, increasing the number of artists served by each program by 5%, each year.

In 2021, MashUp hired its first every full-time Executive Director. Also in 2021, Mashup democratized its Artistic leadership from two co-founding Artistic Directors to a 4-person Creative Council. In addition, MashUp encourages its staff to participate in professional development workshops, classes, and conferences relevant to our field. One of the grants MashUp has received provides scholarships for staff to participate in these types of opportunities, making it possible for continued learning to happen at no expense to MashUp staff.

Historically, dance companies are spearheaded by one choreographer, who has complete creative - and frequently also administrative - control. MashUp co-founders, Sarah Rodenhouse and Victoria Brown, purposefully went against this norm, for their joint intention has always been to democratize creative control and generate more leadership opportunities for female identifying artists of ALL backgrounds. Therefore, to kick off the company’s second decade, the pair established a Creative Council to collectively curate programming and develop new systems to uplift female-identifying artists. The evolution in the artistic leadership corresponds with an internal restructuring of staff and the hiring of MashUp’s first full time employee Sherisa Oie, who serves as the Executive Director. The COVID-19 pandemic has been particularly challenging for MashUp, for dance is inherently the opposite of social distancing. Since March 2020, the team has experienced many financial, programmatic, and personal unknowns that have caused organizational and individual stress. Although these challenges and their cascading effects are great, MashUp is proud of its pivot to virtual and hybrid programming. During 2020, MashUp hosted over 16 donation-based, virtual classes, and the company members created two dance films that embodied the surreal, anxiety-inducing experience of everyday quarantine life. In August 2020, MashUp hosted a live streamed dance film event, in March 2021, the company hosted its 5th International Women’s Day Festival — entirely online, and during Summer 2021, MashUp produced its first 30 minute film, which premieres as an in-person, outdoor event in October 2021.