Fit Kids' mission is to provide structured physical activity programs for underserved children to build the foundation for a healthy, active life.

We envision a world where opportunities for structured, beneficial physical activity are available to all children.

Source: Nonprofit submitted responses

Goal One: to build capacity by the addition of key staff to ensure we have a solid infrastructure to expand to meet the demand for our programs, while we ensure efficient processes and systems are in place.

Goal Type: Invest in the capacity of our organization (financial, management, technical, etc.).

Goal Two: As the demand for our programs increase, we look to expand through collaborations and partnerships, getting Fit Kids programming across the nation to those who are requesting and can benefit from it.

Goal Type: Grow, expand, scale or increase access to the existing programs and services.

Goal Three: During the Pandemic, we had time to assess and expand our program to include more digital and virtual and mindfulness programming. We continue to look into supporting kids' social-emotional health.

Goal Type: New program(s) based on observed changes in needs among our constituencies/communities served.

Describe an investment in leadership

We encourage and pay for professional association memberships, linkedin learning, and professional development opportunities that arise in our community.

This organization mobilizes for mission in the following ways:

• Strategic Partnerships

• Networks of Collective Impact Efforts

• Thought Leadership

• Raising Awareness

• Community Building

• Policy Advocacy

What are this organization’s external mobilizaton efforts?

We have a staff member who is dedicated to building collaborations and partnerships in communities throughout the nation. We work very closely with school districts, individual schools, and other organizations, such as Boys and Girls Clubs and YMCA's to collaborate, share best practices, and learn from one another. During the Pandemic, as we made an increased commitment to impacting youth fitness through social media, as well as building community awareness of our work, Fit Kids hired a Director of Social Media. Because of the increased community knowledge of the work of Fit Kids, our Founder, Ashley Hunter, was named to the Governor’s Advisory Council on Physical Fitness and Mental Well-Being.

The last few years have been unpredictable for the schools and youth-serving organizations that we partner with. As the Pandemic escalated and the youth we serve were homebound, Fit Kids quickly pivoted, doubling down on video and other digital tools to ensure our programs were deliverable and impactful. We relaunched our website and reorganized Coach’s Corner, the secure portion of the site where program partners access the Fit Kids curriculum and other digital resources. Fit Kids also provided students at partner sites access to our password protected online workout library to ensure they could stay active at home, on their own schedules. To inspire kids who were stuck at home, we added a new category to our online library, Inspiration Videos, featuring famous professional athletes offering kids support and encouragement to keep moving. We also developed and launched the first Fit Kids mobile app, which made its debut in the spring of 2021. It mirrors the content of our online video library, making it even easier for coaches, parents and kids to keep moving. The second Fit Kids app will launched in the fall of 2021. We designed it for coaches teaching Fit Kids, who will benefit from having all our curriculum and training content at hand whenever they need it. FitKids.The fun, energetic instructors who deliver the Fit Kids program in our Coach’s Corner videos also appeared in a new digital project, FitKids.TV, which launched in early 2022. All of the adaptations that we made during the last few years have become intrinsic parts of our programming and are now integrated into the work we do each day!