Mission: Founded by Jessica Seinfeld in 2001, the GOOD+ Foundation (formerly Baby Buggy) is a nonprofit organization that partners with a national network of leading programs ... (More)

Good+Foundation is a 501(c)(3) organization, with an IRS ruling year of 2001, and donations are tax-deductible.

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Contact Information

  http://goodplusfoundation.org/

 306 West 37th Street
Eighth Floor
New York NY 10018 

  212-736-1777


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Star Rating System by Charity Navigator


Charity Navigator evaluates a nonprofit organization’s financial health including measures of stability, efficiency and sustainability. We also track accountability and transparency policies to ensure the good governance and integrity of the organization.




Exceptional

This charity's score is 93.40, earning it a 4-Star rating. Donors can "Give with Confidence" to this charity. 

This score is calculated from two sub-scores:

This score represents Form 990 data from 2019, the latest year published by the IRS.

View this organization’s historical ratings.


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Star Rated Report

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Program Expense

Program Expense Ratio

90.5%


The Program Expense Ratio is determined by Program Expenses divided by Total Expense (average of most recent three 990s).


This measure reflects the percent of its total expenses a charity spends on the programs and services it exists to deliver. Dividing a charity's average program expenses by its average total functional expenses yields this percentage. We calculate the charity's average expenses over its three most recent fiscal years.


Source: IRS Form 990

Administrative Expenses

4.1%


As reported by charities on their IRS Form 990, this measure reflects what percent of its total budget a charity spends on overhead, administrative staff and associated costs, and organizational meetings. Dividing a charity's average administrative expenses by its average total functional expenses yields this percentage. We calculate the charity's average expenses over its three most recent fiscal years.


Source: IRS Form 990

Fundraising Expenses

5.3%


This measure reflects what a charity spends to raise money. Fundraising expenses can include campaign printing, publicity, mailing, and staffing and costs incurred in soliciting donations, memberships, and grants. Dividing a charity's average fundraising expenses by its average total functional expenses yields this percentage. We calculate the charity's average expenses over its three most recent fiscal years.


Source: IRS Form 990

Liabilities to Assets Ratio

2.9%


The Liabilities to Assets Ratio is determined by Total Liabilities divided by Total Assets (most recent 990).


Part of our goal in rating the financial performance of charities is to help donors assess the financial capacity and sustainability of a charity. As do organizations in other sectors, charities must be mindful of their management of total liabilites in relation to their total assets. This ratio is an indicator of an organization’s solvency and or long term sustainability. Dividing a charity's total liabilities by its total assets yields this percentage.


Source: IRS Form 990

Fundraising Efficiency

$0.04


The amount spent to raise $1 in charitable contributions. To calculate a charity's fundraising efficiency, we divide its average fundraising expenses by the average total contributions it receives. We calculate the charity's average expenses and average contributions over its three most recent fiscal years.


Source: IRS Form 990

Working Capital Ratio

0.66 years


Determines how long a charity could sustain its level of spending using its net available assets, or working capital, as reported on its most recently filed Form 990. We include in a charity's working capital unrestricted and temporarily restricted net assets, and exclude permanently restricted net assets. Dividing these net available assets in the most recent year by a charity's average total expenses, yields the working capital ratio. We calculate the charity's average total expenses over its three most recent fiscal years.


Source: IRS Form 990

Program Expense Growth

3.17%


We compute the average annual growth of program expenses using the following formula: [(Yn/Y0)(1/n)]-1, where Y0 is a charity's program expenses in the first year of the interval analyzed, Yn is the charity's program expenses in the most recent year, and n is the interval of years passed between Y0 and Yn.


Source: IRS Form 990

Governance


Charity Navigator looks to confirm on the Form 990 that the organization has these governance practices in place.


Sources Include: IRS Form 990

Governance:
Independent Voting Board Members  ... (More)
No Material Diversion of Assets ... (More)

A diversion of assets – any unauthorized conversion or use of the organization's assets other than for the organization's authorized purposes, including but not limited to embezzlement or theft – can seriously call into question a charity's financial integrity. We check the charity's last two Forms 990 to see if the charity has reported any diversion of assets. If the charity does report a diversion, then we check to see if it complied with the Form 990 instructions by describing what happened and its corrective action. This metric will be assigned to one of the following categories:

  • Full Credit: There has been no diversion of assets within the last two years.

  • Partial Credit: There has been a diversion of assets within the last two years and the charity has used Schedule O on the Form 990 to explain: the nature of the diversion, the amount of money or property involved and the corrective action taken to address the matter. In this situation, we deduct 7 points from the charity's Accountability and Transparency score.
  • No Credit: There has been a diversion of assets within the last two years and the charity's explanation on Schedule O is either non-existent or not sufficient. In this case, we deduct 15 points from the charity's Accountability and Transparency score.
(Less)
Audited Financials Prepared by Independent Accountant ... (More)

Audited financial statements provide important information about financial accountability and accuracy. They should be prepared by an independent accountant with oversight from an audit committee. (It is not necessary that the audit committee be a separate committee. Often at smaller charities, it falls within the responsibilities of the finance committee or the executive committee.) The committee provides an important oversight layer between the management of the organization, which is responsible for the financial information reported, and the independent accountant, who reviews the financials and issues an opinion based on its findings. We check the charity's Form 990 reporting to see if it meets this criteria.

  • Full Credit: The charity's audited financials were prepared by an independent accountant with an audit oversight committee.

  • Partial Credit: The charity's audited financials were prepared by an independent accountant, but it did not have an audit oversight committee. In this case, we deduct 7 points from the charity's Accountability and Transparency score.
  • No Credit: The charity did not have its audited financials prepared by an independent accountant. In this case, we deduct 15 points from the charity's Accountability and Transparency score.
(Less)
Does Not Provide Loan(s) to or Receive Loan(s) From Related Parties ... (More)
Documents Board Meeting Minutes ... (More)
Distributes 990 to Board Before Filing ... (More)
Compensates Board ... (More)

Policies


Charity Navigator looks to confirm on the Form 990, or for some metrics on the charity's website, that the organization has these policies in place.


Sources Include: IRS Form 990 and organization's website

Policies:
Conflict of Interest  ... (More)
Whistleblower ... (More)
Records Retention and Destruction ... (More)
CEO Compensation Process ... (More)
Donor Privacy ... (More)

Donors have expressed extreme concern about the use of their personal information by charities and the desire to have this information kept confidential. The exchanging and sale of lists for telemarketing and the mass distribution of "junk mail," among other things, can be minimized if the charity assures the privacy of its donors. Privacy policies are assigned to one of the following categories:

  • Yes: This charity has a written donor privacy policy published on its website, which states unambiguously that (1) it will not share or sell a donor's personal information with anyone else, nor send donor mailings on behalf of other organizations or (2) it will only share or sell personal information once the donor has given the charity specific permission to do so.

  • Opt-out: The charity has a written privacy policy published on its website which enables donors to tell the charity to remove their names and contact information from lists the charity shares or sells. How a donor can have themselves removed from a list differs from one charity to the next, but any and all opt-out policies require donors to take specific action to protect their privacy.
  • No: This charity either does not have a written donor privacy policy in place to protect their contributors' personal information, or the existing policy does not meet our criteria.

The privacy policy must be specific to donor information. A general website policy which references "visitor" or "user" personal information will not suffice. A policy that refers to donor information collected on the website is also not sufficient as the policy must be comprehensive and applicable to both online and offline donors. The existence of a privacy policy of any type does not prohibit the charity itself from contacting the donor for informational, educational, or solicitation purposes.

(Less)

Transparency


Charity Navigator looks to confirm on the Form 990, or for some metrics on the charity's website, that the organization makes this information easily accessible.


Sources Include: IRS Form 990 and organization's website

Transparency:
CEO Salary Listed on 990 ... (More)
Board of Directors Listed on Website ... (More)
Key Staff Listed on Website ... (More)
Audited Financial Statements on Website ... (More)
Form 990 Available on Website ... (More)

Additional Information

Unscored

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Total Revenue and Expenses

Total Revenue and Expenses

This chart displays the trend of revenue and expenses over the past several years for this organization, as reported on their IRS Form 990.

Salary of Key Persons

Presented here are this organizations key compensated staff members as identified by our analysts. This compensation data includes salary, cash bonuses and expense accounts and is displayed exactly how it is reported to the IRS. The amounts do not include nontaxable benefits, deferred compensation, or other amounts not reported on W-2. In some cases, these amounts may include compensation from related organizations. Read the IRS policies for compensation reporting



Katherine E. Snider, Executive Director

$202,381 (2.26% of Total Expenses)


Source: IRS Form 990 (page 7), filing year 2019

Business Master File Data

Below are some key data points from the Exempt Organization IRS Business Master File (BMF) for this organization. Learn more about the BMF on the IRS website


Activities:

Activity data not reported from the IRS


Foundation Status:

Organization which receives a substantial part of its support from a governmental unit or the general public   170(b)(1)(A)(vi) (BMF foundation code: 15)


Affiliation:

Independent - the organization is an independent organization or an independent auxiliary (i.e., not affiliated with a National, Regional, or Geographic grouping of organizations). (BMF affiliation code: 3)

Data Sources: IRS Forms 990

The Form 990 is a document that nonprofit organizations file with the IRS annually. We leverage finance and accountability data from it to form Encompass ratings. Click here to view this organization's Forms 990 on the IRS website (if any are available).

Pandemic Response

Due to the unprecedented nature of the pandemic, we give charities such as this one the opportunity to share the story of COVID's impact on them. Charities may submit their own pandemic responses through their nonprofit portal.


Good+Foundation reported being impacted by COVID-19 in the following ways:
  • Program Delivery

  • Fundraising Capacity

  • Revenue

  • Staffing

  • Grants Sent

  • The core of our business is the delivery of goods. Supply chain issues challenged distribution. However, our team rallied and delivered more goods than ever before


How COVID-19 impacted the organization's operations financially:

The initial challenge of getting goods out the door to families in the early months of the COVID 19 shut downs in NYC and LA prompted us to launch an emergency microgrants program to get cash assistance to families that had been disproportionately impacted by the pandemic (the majority of G+ families are Black & Brown and live at or below the poverty line). The program was such a success we did two more rounds of grants for a total of $265k reaching over 2,700 families. Working through our community based partners, we carefully tracked how these grants were used. Families- over 60% of whom suffered loss of income due to the pandemic- used funds for essential costs like rent, utilities, groceries, medicine and healthcare costs.


How COVID-19 impacted the organization's delivery of programs:

The Good+Foundation Training Academy pivoted to online programs. This ended up having a positive impact as it expanded our ability to provide technical assistance on addressing issues including father engagement, co-parenting support and implicit bias to social service providers in 4 states and several cities.


How this organization adapted to changing conditions caused by COVID-19:

Good+Foundation had experience in managing around crisis including the Recession of 2008, Superstorm Sandy and Hurricanes Maria and Harvey. These experiences prompted our CEO, COO and Director of Operations to create a plan that anticipated supply chain disruptions and greater need from families. More info here: https://assets.ctfassets.net/mk219wj3qftd/4vHUqj0tfLOOYNrjTWIEdU/ebd4261aa4c5ae40369f18a6ca97bf3b/2020_Annual_Report.pdf


Innovations the organization intends to continue permanently after the pandemic:

Our microgrants program has continued into 2021. We will be distributing an additional $250k + in microgrants to Good+families in the coming months. We will also continue to offer T&A through the Good+Foundation Training Academy virtually. Our lead on the program, Dr. Alan-Michael Graves, is currently assisting child welfare programs in four states.


Historical Ratings

Date PublishedForm 990 FYEOverall ScoreOverall Rating
Rating Version: 2.1
3/1/20212019 93.40
4/1/20202018 98.23
4/1/20192017 98.23
6/1/20182016 93.62
4/1/20172015 98.23
6/1/20162014 96.46
Rating Version: 2.0
4/1/20162014 94.97
2/1/20152013 95.89
11/1/20132012 97.46
4/1/20132011 89.06
2/1/20122010 82.48
9/20/20112009 84.09
Rating Version: 1.0
5/1/20112009 77.51
2/1/20102008 96.34
3/1/20092007 96.54
11/1/20082006 96.52

...   Impact & Results


This score estimates the actual impact a nonprofit has on the lives of those it serves, and determines whether it is making good use of donor resources to achieve that impact.


Impact & Results Score

Not Currently Scored

Good+Foundation cannot currently be evaluated by our Encompass Rating Impact & Results methodology because either (A) it is eligible, but we have not yet received data; (B) we have not yet developed an algorithm to estimate its programmatic impact; (C) its programs are not direct services; or (D) it is not heavily reliant on contributions from individual donors.

Note: The absence of a score does not indicate a positive or negative assessment, it only indicates that we have not yet evaluated the organization.

Learn more about Impact & Results.


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Additional Information

Unscored

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Largest Programs

Largest Programs



Good+Foundation reported its largest program on its FY 2019 Form 990 as:


$8,027,461

Spent in most recent FY

100%

Percent of program expenses


1. FATHERHOOD/DADS:EVOLVING OUR MISSION AND RAISING RECORD REVENUE IN 2019 AFFORDED GOOD+ THE OPPORTUNITY TO INVEST IN FATHER ENGAGEMENT-SPECIFIC TECHNICAL ASSISTANCE AND TRAINING FOR OUR GRANTEE PART ... (More)


...   Leadership & Adaptability


This score provides an assessment of the organization's leadership capacity, strategic thinking and planning, and ability to innovate or respond to changes in constituent demand/need or other relevant social and economic conditions to achieve the organization's mission.


Leadership & Adaptability Score

100

out of 100

The score earned by Good+Foundation is a passing score.

Encompass Rating V4 provides an evaluation of the organization's Leadership & Adaptability through the nonprofit organization submitting a survey response directly to Charity Navigator.


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Leadership & Adaptability Report

100

of 100 points

Mission

The nonprofit organization presents evidence of strategic thinking through articulating the organization’s mission


Founded in 2001, Good+Foundation is a leading national nonprofit that works to dismantle multi-generational poverty by pairing tangible goods with innovative services for low-income fathers, mothers and caregivers, creating an upward trajectory for the whole family.


Source: Nonprofit submitted responses

Vision

The nonprofit organization presents evidence of strategic thinking through articulating the organization’s vision.


The US has one of the highest child poverty rates for a "Developed" or "Advanced" nation. Good+ aims to address the root causes for this inequity to ensure that every child has the tools they deserve to thrive and every parent has the tools they need to support their families.


Source: Nonprofit submitted responses

Strategic Goals

The nonprofit organization presents evidence of strategic thinking and goal setting through sharing their most important strategic goals.


Goal One: Continue to provide cash assistance to Good+families living at or below the poverty line. The goal in 2020 was to provide $100k. Thanks to donor support, we have increased the amount to $250K

Goal Type: New program(s) based on observed changes in needs among our constituencies/communities served.


Goal Two: Provide Technical Assistance to Good+ grantees and other partners on topics ranging from addressing implicit bias to father engagement and co-parenting

Goal Type: Grow, expand, scale or increase access to the existing programs and services.


Goal Three: Provide at least $6M in new product donations to Good+ families. Donations include essential childcare goods such as diapers and strollers as well as professional attire for parents seeking jobs.

Goal Type: Grow, expand, scale or increase access to the existing programs and services.


Source: Nonprofit submitted responses

Leadership Development

The nonprofit provides evidence of investment in leadership development


Describe an investment in leadership

Good+ offers training opportunities for its team members. Recent examples include the CEO participating in an online seminar with Harvard Kennedy School on board management, regular CME training for the Finance Director and Adobe training for the Events Manager.

Source: Nonprofit submitted responses

Mobilizing for Mission

The nonprofit provides evidence of leadership through focusing externally and mobilizing resources for the mission.


This organization mobilizes for mission in the following ways:
  • Strategic Partnerships

  • Networks of Collective Impact Efforts

  • Thought Leadership

  • Raising Awareness

  • Community Building

  • Policy Advocacy

What are this organization’s external mobilizaton efforts?

Good+ Foundation has built strategic partnerships with several non-profits including Ascend at the Aspen Institute, the National Diaper Bank Network, Zero to Three and the Black Administrators in Child Welfare group. Through these networks, we have engaged in advocacy and awareness raising around issues ranging from father engagement, diaper need and critical reforms in child welfare and child support. In addition, we organize quarterly convenings of our grantee partners in LA and NY to talk about what resources and advocacy are necessary to support their work. Good+ has also worked with several government agencies including Los Angeles Department of Children and Family Services and The US Children's Bureau to offer training and assistance on issues like implicit bias and father engagement through the Good+ Training Academy

Source: Nonprofit submitted responses

Story of Adaptability

The nonprofit has an opportunity to tell the story of how the organization adapted to tremendous external changes in the last year.


From the Recession of 2008 to Superstorm Sandy in 2012 to Hurricane Harvey in 2017 to the 2018 California wildfires, Good+ has a history of swiftly responding to crises nationwide. Not only were we founded to address the real-time needs of under-resourced families, but we also have a proven record of reacting nimbly and effectively to emergencies over the last 19 years. However, the challenges of COVID-19 proved to be unprecedented. While Good+Foundation’s warehouses remained open for accepting and donating product throughout the crisis, many of our grantee partners temporarily closed their physical sites due to shelter-in-place orders and supply chain disruptions, making it difficult to transport goods to our warehouses. We worried about the health and safety of our incredible frontline staff members as they unloaded truckloads of goods, processed donations and distributed essential items to families across the country. Yet, in the face of this crisis, the Good+team rose to the occasion. Fiercely dedicated to our mission and families, they worked overtime to keep up with the need. At the start of the pandemic, approximately 90% of Good+ families suffered loss of income due to the crisis. Parents who once worked as dishwashers, nannies, office cleaners, construction workers and store security guards lost jobs. They once lived paycheck to paycheck. Now they were anxious about how to put food on the table, pay rent, or purchase diapers given a loss of income….all while worrying about the health and education of their children. As of the fall, 60% were still reporting loss of income. In the face of the crisis, Good+Foundation: -Created an emergency microgrants program to provide $265k in cash assistance to more than 2,700 families -Distributed more than $11.1M in product to families, an increase of 74% over 2019 -Donated a record 4,592,006 diapers -Provide TA to 3,997 social workers, nurse home visitors and caseworkers for a total of 17,768 hours.

Source: Nonprofit submitted responses

...   Culture & Community


This score provides an assessment of the organization's engagement with the constituents it serves, a practice we term Constituent Feedback. When organizations listen to constituents, they are able to better deliver on programs and meet the needs of stakeholders. A future version of this Beacon will also assess an organization's people operations and its Diversity, Equity and Inclusion (DEI) metrics.


Culture & Community Score

100

out of 100

The score earned by Good+Foundation is a passing score.

Encompass Rating V4 provides an evaluation of an organization's Culture and Community by measuring its Constituent Feedback practices (see report below). Constituent Feedback data provides 100% of the basis for the initial evaluation of the Culture & Community Beacon.


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Culture & Community Report

100

of 100 points

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Constituent Feedback

Constituent Feedback

Full Credit


This organization reported that it is collecting feedback.


Here's how this organization is listening and learning from the people they serve:


How is your organization collecting feedback from the people you serve?

Electronic surveys (by email, tablet, etc.), Community meetings or town halls


How is your organization using feedback from the people you serve?

To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve


With whom does your organization share the feedback you got from the people you serve?

The people we serve, Our staff, Our board, Our funders, Our community partners


What challenges does your organization face in collecting feedback from the people you serve?

It is difficult to find the ongoing funding to support feedback collection


Briefly describe a recent change that your organization made in response to feedback from the people you serve.

During the pandemic, many of our program partners voiced concerns over the inability of the families that they serve to maintain basic life essentials. Good+ addressed this important issue by deploying targeted microgrants to our network to help parents who are struggling to afford groceries, medicine, child-care and rent. Our Good+ Emergency Microgrants program distributed $265,000 to our partners in 2020, assisting more than 5,000 people facing food shortages, housing instability, and loss of employment. We plan to disburse another round of grants in the Fall of 2021.



Methodology


Charity Navigator believes nonprofit organizations that engage in inclusive practices, such as collecting feedback from the people and communities they serve, may be more effective. We've partnered with GuideStar by Candid to survey organizations about their feedback practices. Nonprofit organizations can fill out the How We Listen section of their Candid profile to receive a rating.


Charity Navigator awards full credit for this Beacon to every nonprofit that is eligible for an Encompass Rating that completes the survey, in recognition of their willingness to publicly share this information with the nonprofit and philanthropic communities. This data is not evaluated for quality at this time. Validation will be added in future iterations of this Beacon.

Analysis and Research


Like the overall Encompass Rating System, the Culture & Community Beacon is designed to evolve as metrics are developed and ready for integration. Our partnership with Feedback Labs and Guidestar by Candid, and other partners including Fund for Shared Insight, GlobalGiving, and Keystone Accountability, enables us to launch the first version of this beacon with Constituent Feedback information collected on Candid's site.


Feedback practices have been shown to support better Diversity, Equity, and Inclusion outcomes, an essential area of assessment that we intend to further expand and develop in the future. Feedback Labs has documented several studies which indicate that beyond achieving organizational goals, nonprofits that are attentive and responsive to concerns and ideas raised by beneficiaries establish stronger relationships with the people they serve, promote greater equity, and empower constituents in ways that can help to ensure better long-term outcomes. You can find resources to help nonprofits improve their feedback practices here.

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