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San Antonio TX | IRS ruling year: 2005 | EIN: 32-0033325
Operation Homefront builds strong, stable and secure military families so they can thrive in the communities they work so hard to protect. By connecting the American ... (More)
Operation Homefront builds strong, stable and secure military families so they can thrive in the communities they work so hard to protect. By connecting the American donor community (individuals, foundations and corporations) to our military families through robust array of valued and life-changing programs that address the specific short-term, critical assistance, long-term stability and recurring family support needs they experience, Operation Homefront is able to help military families overcome many of the challenges inherent in military life. The result: stronger, more stable and more secure military families. (Less)
Great
This charity's score is 91%, earning it a Four-Star rating. If this organization aligns with your passions and values, you can give with confidence.
This overall score is calculated from multiple beacon scores: 85% Accountability & Finance, 10% Leadership & Adaptability, 5% Culture & Community. Learn more about our criteria and methodology.
We recognize that not all metrics and beacons equally predict a charity’s success. The percentage each beacon contributes to the organization’s overall rating depends on the number of beacons an organization has earned.
Use the tool below to select different beacons to see how the weighting shifts when only one, two, or three beacons are earned.
| Date Published | Form 990 FYE | Overall Score | Overall Rating |
| Rating Version: 2.1 | |||
| 8/3/2021 | 2020 | 89.18 |  |
| 9/1/2020 | 2019 | 87.44 | |
| 2/1/2020 | 2018 | 89.18 | |
| 2/1/2019 | 2017 | 89.18 | |
| 6/1/2018 | 2016 | 95.25 | |
| 3/1/2018 | 2016 | 93.48 | |
This organization received multiple star ratings within this fiscal year, due to an update to its Accountability and Transparency data and/or the receipt of an amended Form 990. | |||
| 3/1/2017 | 2015 | 96.00 | |
| 7/1/2016 | 2014 | 97.87 | |
| 6/1/2016 | 2014 | 97.17 | |
| Rating Version: 2.0 | |||
| 12/22/2015 | 2014 | 96.34 | |
| 12/22/2014 | 2013 | 96.36 | |
| 10/1/2013 | 2012 | 96.11 | |
| 8/1/2012 | 2011 | 96.06 | |
| 9/20/2011 | 2010 | 95.18 | |
| Rating Version: 1.0 | |||
| 2/1/2011 | 2009 | 92.03 | |
| 12/1/2009 | 2008 | 94.11 | |
| 11/1/2008 | 2007 | 96.25 | |
| 8/1/2007 | 2006 | 90.72 | |
The IRS is significantly delayed in processing nonprofits' annual tax filings (Forms 990). As a result, the Accountability & Finance score for Operation Homefront is outdated and the overall rating may not be representative of its current operations. Please check with the charity directly for any questions you may have.
Operation Homefront has earned a 89% for the Accountability & Finance beacon. See the metrics below for more information.
This beacon provides an assessment of a charity's financial health (financial efficiency, sustainability, and trustworthiness) and its commitment to governance practices and policies.
This Accountability & Finance score represents IRS Form 990 data up until FY 2020, which is the most recent Form 990 currently available to us.
Learn more
Full Credit
Partial Credit
No Credit
Not Applicable
Charity Navigator looks to confirm on the Form 990 that the organization has these governance practices in place.
Sources Include: IRS Form 990
| Independent Voting Board Members ... (More) The presence of an independent governing body is strongly recommended by many industry professionals to allow for full deliberation and diversity of thinking on governance and other organizational matters. Our analysts check the Form 990 to determine if the independent Board members are a voting majority and also at least five in number. (Less) | |
| No Material Diversion of Assets ... (More) A diversion of assets – any unauthorized conversion or use of the organization's assets other than for the organization's authorized purposes, including but not limited to embezzlement or theft – can seriously call into question a charity's financial integrity. We check the charity's last two Forms 990 to see if the charity has reported any diversion of assets. If the charity does report a diversion, then we check to see if it complied with the Form 990 instructions by describing what happened and its corrective action. This metric will be assigned to one of the following categories:
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| Audited Financials Prepared by Independent Accountant ... (More) Audited financial statements provide important information about financial accountability and accuracy. They should be prepared by an independent accountant with oversight from an audit committee. (It is not necessary that the audit committee be a separate committee. Often at smaller charities, it falls within the responsibilities of the finance committee or the executive committee.) The committee provides an important oversight layer between the management of the organization, which is responsible for the financial information reported, and the independent accountant, who reviews the financials and issues an opinion based on its findings. We check the charity's Form 990 reporting to see if it meets this criteria.
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| Does Not Provide Loan(s) to or Receive Loan(s) From Related Parties ... (More) Making loans to related parties such as key officers, staff, or Board members, is not standard practice in the sector as it may divert the charity's funds away from its charitable mission and can lead to real and perceived conflict-of-interest problems. This practice is discouraged by sector trade groups which point to the Sarbanes-Oxley Act when they call for charities to refrain from making loans to directors and executives. And the IRS is concerned enough with the practice that it requires charities to disclose on their Form 990 any loans to or from current and former officers, directors, trustees, key employees, and other "disqualified persons." Furthermore, some state laws go so far as to prohibit loans to board members and officers. And although employees and trustees are permitted to make loans to charities, this practice can also result in real and/or perceived conflict of interest problems for the charity. Furthermore, it is problematic because it is an indicator that the organization is not financially secure. (Less) | |
| Documents Board Meeting Minutes ... (More) An official record of the events that take place during a board meeting ensures that a contemporaneous document exists for future reference. Charities are not required to make their Board meeting minutes available to the public. As such, we are not able to review and critique their minutes. For this performance metric, we are checking to see if the charity reports on its Form 990 that it does keep those minutes. In the future, we will also track and rate whether or not a charity keeps minutes for its committee meetings. (Less) | |
| Distributes 990 to Board Before Filing ... (More) Providing copies of the Form to the governing body in advance of filing is considered a best practice, as it allows for thorough review by the individuals charged with overseeing the organization. The Form 990 asks the charity to disclose whether or not it has followed this best practice. If the charity has not distributed its Form 990 to the board before filing, then we deduct 4 points from its Accountability and Transparency score. (Less) | |
| Does not Compensate Board Members ... (More) The IRS requires that any compensation paid to members of the charity's governing body be listed on the Form 990. Furthermore, all members of the governing body need to be listed whether or not they are compensated. It is not unusual for some members of the board to have compensation listed. The executive director of the organization frequently has a seat on the board, for instance, and is compensated for being a full time staff member. However, it is rare for a charity to compensate individuals only for serving on its Board of Directors. Although this sort of board compensation is not illegal, it is not considered a best practice. (Less) | |
Charity Navigator looks to confirm on the Form 990, or for some metrics on the charity's website, that the organization has these policies in place.
Sources Include: IRS Form 990 and organization's website
| Conflict of Interest ... (More) Such a policy protects the organization, and by extension those it serves, when it is considering entering into a transaction that may benefit the private interest of an officer or director of the organization. Charities are not required to share their conflict of interest policies with the public. Although we can not evaluate the substance of its policy, we can tell you if the charity has one in place based on the information it reports on its Form 990. If the charity does not have a Conflict of Interest policy, then we deduct 4 points from its Accountability and Transparency score. (Less) | |
| Whistleblower ... (More) This policy outlines procedures for handling employee complaints, as well as a confidential way for employees to report any financial mismanagement. Here we are reporting on the existence of a policy as reported by the charity on its Form 990. (Less) | |
| Records Retention and Destruction ... (More) Such a policy establishes guidelines for handling, backing up, archiving and destruction of documents. These guidelines foster good record keeping procedures that promotes data integrity. Here we are reporting on the existence of a policy as reported by the charity on its Form 990. If the charity does not have a Records Retention and Destruction Policy, then we deduct 4 points from its Accountability and Transparency score. (Less) | |
| CEO Compensation Process ... (More) This process indicates that the organization has a documented policy that it follows year after year. The policy should indicate that an objective and independent review process of the CEO's compensation has been conducted which includes benchmarking against comparable organizations. We check to be sure that the charity has reported on its Form 990 its process for determining its CEO pay. (Less) | |
| Donor Privacy ... (More) Donors can be reluctant to contribute to a charity when their name, address, or other basic information may become part of donor lists that are exchanged or sold, resulting in an influx of charitable solicitations from other organizations. Our analysts check the charity's website to see if the organization has a donor privacy policy in place and what it does and does not cover. Privacy policies are assigned to one of the following categories:
The privacy policy must be specific to donor information. A general website policy which references "visitor" or "user" personal information will not suffice. A policy that refers to donor information collected on the website is also not sufficient as the policy must be comprehensive and applicable to both online and offline donors. The existence of a privacy policy of any type does not prohibit the charity itself from contacting the donor for informational, educational, or solicitation purposes. (Less) | Partial |
Charity Navigator looks to confirm on the Form 990, or for some metrics on the charity's website, that the organization makes this information easily accessible.
Sources Include: IRS Form 990 and organization's website
| CEO Salary Listed on 990 ... (More) Charities are required to list their CEO's name and compensation on the Form 990. Our analysts check to be sure that the charities complied with the Form 990 instructions and included this information in their filing. (Less) | |
| Board of Directors Listed on Website ... (More) Our analysts check to see if the charity lists Board members on its website. Publishing this information enables donors and other stakeholders to ascertain the make up of the charity's governing body. This enables stakeholders to report concerns to the Board. Charity Navigator does not cross-check the Board members listed on the website with that reported on the Form 990, because the latter often isn't available until more than a year after the charity's fiscal year ends. In that time, the charity's Board members may have changed, and the charity typically reflects those more recent changes on the website. (Less) | |
| Key Staff Listed on Website ... (More) It is important for donors and other stakeholders to know who runs the organization day-to-day. Charity Navigator does not cross-check the leadership listed on the website with that reported on the Form 990 because the latter often isn't available until more than a year after the charity's fiscal year ends. In that time, the charity's leadership may have changed and the charity typically reflects those more recent changes on the website. In other words, since the Form 990 isn't especially timely, it can not be used to verify the leadership information published on the charity's site. (Less) | |
| Audited Financial Statements Listed on Website ... (More) We check the charity's website to see if it has published its audited financial statements for the fiscal year represented by the most recently filed IRS Form 990. It is important for donors to have easy access to this financial report to help determine if the organization is managing its financial resources well. We currently rate charities on whether or not they publish their audit on their website. (Less) | |
| Form 990 Available on Website ... (More) We check the charity's website to see if it has published its most recently filed IRS Form 990 (a direct link to the charity's 990 on an external site is sufficient). It is important for donors to have easy access to this financial report to help determine if the organization is managing its financial resources well. (Less) | |
Full CreditPartial CreditNo CreditNot ApplicableLiabilities to Assets Ratio - 6.00% - 7.5/10 ptsLiabilities to Assets Ratio - 6.00% - 7.5/10 pts
The Liabilities to Assets Ratio is determined by Total Liabilities divided by Total Assets (most recent 990).
Part of our goal in rating the financial performance of charities is to help donors assess the financial capacity and sustainability of a charity. As do organizations in other sectors, charities must be mindful of their management of total liabilites in relation to their total assets. This ratio is an indicator of an organization’s solvency and or long term sustainability. Dividing a charity's total liabilities by its total assets yields this percentage.
Source: IRS Form 990
Working Capital Ratio - 0.60 years - 7.5/10 ptsWorking Capital Ratio - 0.60 years - 7.5/10 pts
Determines how long a charity could sustain its level of spending using its net available assets, or working capital, as reported on its most recently filed Form 990. We include in a charity's working capital unrestricted and temporarily restricted net assets, and exclude permanently restricted net assets. Dividing these net available assets in the most recent year by a charity's average total expenses, yields the working capital ratio. We calculate the charity's average total expenses over its three most recent fiscal years.
Source: IRS Form 990
Fundraising Efficiency - $0.05 - 10/10 ptsFundraising Efficiency - $0.05 - 10/10 pts
The amount spent to raise $1 in charitable contributions. To calculate a charity's fundraising efficiency, we divide its average fundraising expenses by the average total contributions it receives. We calculate the charity's average expenses and average contributions over its three most recent fiscal years.
Source: IRS Form 990
Administrative Expense Ratio - 4.50% - 10/10 ptsAdministrative Expense Ratio - 4.50% - 10/10 pts
As reported by charities on their IRS Form 990, this measure reflects what percent of its total budget a charity spends on overhead, administrative staff and associated costs, and organizational meetings. Dividing a charity's average administrative expenses by its average total functional expenses yields this percentage. We calculate the charity's average expenses over its three most recent fiscal years.
Source: IRS Form 990
Fundraising Expense Ratio - 5.40% - 10/10 ptsFundraising Expense Ratio - 5.40% - 10/10 pts
This measure reflects what a charity spends to raise money. Fundraising expenses can include campaign printing, publicity, mailing, and staffing and costs incurred in soliciting donations, memberships, and grants. Dividing a charity's average fundraising expenses by its average total functional expenses yields this percentage. We calculate the charity's average expenses over its three most recent fiscal years.
Source: IRS Form 990
Program Expense Ratio - 90.00% - 10/10 ptsProgram Expense Ratio - 90.00% - 10/10 pts
The Program Expense Ratio is determined by Program Expenses divided by Total Expense (average of most recent three 990s).
This measure reflects the percent of its total expenses a charity spends on the programs and services it exists to deliver. Dividing a charity's average program expenses by its average total functional expenses yields this percentage. We calculate the charity's average expenses over its three most recent fiscal years.
Source: IRS Form 990
Program Expense Growth - -7.73% - 0/10 ptsProgram Expense Growth - -7.73% - 0/10 pts
Organizations that demonstrate consistent annual growth in program expenses are able to outpace inflation and thus sustain their programs year to year. These organizations also supply givers with greater confidence by maintaining broad public support for their programs. We compute the average annual growth of program expenses using the following formula: [(Yn/Y0)(1/n)]-1, where Y0 is a charity's program expenses in the first year of the interval analyzed, Yn is the charity's program expenses in the most recent year, and n is the interval of years passed between Y0 and Yn.
Source: IRS Form 990
This chart displays the trend of revenue and expenses over the past several years for this organization, as reported on their IRS Form 990.
Presented here are this organizations key compensated staff members as identified by our analysts. This compensation data includes salary, cash bonuses and expense accounts and is displayed exactly how it is reported to the IRS. The amounts do not include nontaxable benefits, deferred compensation, or other amounts not reported on Form W-2. In some cases, these amounts may include compensation from related organizations. Read the IRS policies for compensation reporting
John I. Pray, President, CEO
$447,318 (1.14% of Total Expenses)
Current CEO and Board Chair can be found in the Leadership & Adaptability report below.
Source: IRS Form 990 (page 7), filing year 2020
Below are some key data points from the Exempt Organization IRS Business Master File (BMF) for this organization. Learn more about the BMF on the IRS website
Activities:
Activity data not reported from the IRS
Foundation Status:
Organization that normally receives no more than one-third of its support from gross investment income and unrelated business income and at the same time more than one-third of its support from contributions, fees, and gross receipts related to exempt purposes. 509(a)(2) (BMF foundation code: 16)
Affiliation:
Independent - the organization is an independent organization or an independent auxiliary (i.e., not affiliated with a National, Regional, or Geographic grouping of organizations). (BMF affiliation code: 3)
The Form 990 is a document that nonprofit organizations file with the IRS annually. We leverage finance and accountability data from it to form Encompass ratings. Click here to search for this organization's Forms 990 on the IRS website (if any are available). Simply enter the organization's name (Operation Homefront) or EIN (320033325) in the 'Search Term' field.
This organization was impacted by COVID-19 in a way that effected their financial health in 2020. This normally would have reduced their star rating. Due to the unprecedented nature of the pandemic, we give charities such as this one the opportunity to share the story of COVID's impact on them, and doing this pauses our revision of their rating. Charities may submit their own pandemic responses through their nonprofit portal.
Operation Homefront reported being impacted by COVID-19 in the following ways:
Program Delivery
Revenue
How COVID-19 impacted the organization's operations financially:
In 2020 Operation Homefront's (OH) Support and Revenues for the year ended December 31, 2020 totaled $43.5 million, a decrease of 10.9% over the previous year. In-kind revenue declined as less homes were donated through our Permanent Homes for Veterans (PHV) during the year and contributed goods (Dollar Tree donations) saw a decline largely due to the COVID pandemic. Operating Expenses as of December 31, 2020 totaled $43.6 million, a year over year decrease of 13.8%, approximately $7 million. In-kind expenses also declined and accounted for 100% of the overall decrease. Deeded homes through the PHV program, which are recorded as In-Kind expenses, declined approximately $2.6 million from the prior year. The in-kind expense in contributed goods also declined partially in correlation with the revenue as previously mentioned.
How COVID-19 impacted the organization's delivery of programs:
We were able to shift our key resiliency and recurring support programs from in-person to virtual or drive-through, maintaining our ability to meet the needs military families in spite of the pandemic. The Veteran Caregiver Support program hosted virtual retreats, support groups and created three new fully virtual support groups. By combining virtual with in-person, drive-thru events that adhered to safety protocols, OH was able to serve our families in new, innovative ways to continue Star-Spangled Babies, Back-to-School Brigade, and Holiday Meals for Military events that were fun and safe for families. Our Critical Financial Assistance program broadened to include COVID-19 related requests, funding over $985,000 in assistance to help families pay essential bills such as mortgage, utilities, car payments, emergency home repairs, and food items.
How this organization adapted to changing conditions caused by COVID-19:
No one could have known 2020 would become the year of a global pandemic. As military families experienced the additional financial strain created by the COVID-19 pandemic, they continued to turn to OH for relief. When the first lockdowns went into effect in March 2020, OH quickly shifted to a remote work environment for most staff and implemented our Continuity of Operations Plan to determine key staff needed in various on-site locations to maintain the integrity of the organization. We quickly developed a robust communications plan with the initial goal of reminding the families we serve and our supporters that our unwavering commitment to our mission held firm and we were able to continue our important work. We were able to shift our key resiliency and recurring support programs from in-person to virtual or drive-through, maintaining our ability to meet the needs military families in spite of the pandemic.
Innovations the organization intends to continue permanently after the pandemic:
When the first lockdowns went into effect in March 2020, Operation Homefront quickly shifted to a remote work environment for most staff and implemented our Continuity of Operations Plan to determine key staff needed in various on-site locations to maintain the integrity of the organization. We are currently still working remotely but are strongly considering a hybrid work schedule when we return to the office in January 2022.
Not Currently Scored
Operation Homefront cannot currently be evaluated by our Impact & Results methodology because either (A) it is eligible, but we have not yet received data; (B) we have not yet developed an algorithm to estimate its programmatic impact; (C) its programs are not direct services; or (D) it is not heavily reliant on contributions from individual donors.
Note: The absence of a score does not indicate a positive or negative assessment, it only indicates that we have not yet evaluated the organization.
Learn More
Operation Homefront reported its largest program on its FY 2020 Form 990 as:
Spent in most recent FY
Percent of program expenses
OPERATION HOMEFRONT ASSISTS MILITARY FAMILIES COPING WITH A VARIETY OF FINANCIAL CHALLENGES. THE MOST COMMON TYPES OF NEED ARE FOR SHORT-TERM RELIEF CONSISTING OF RENT/MORTGAGE ASSISTANCE, HOME/CAR RE ... (More)
OPERATION HOMEFRONT ASSISTS MILITARY FAMILIES COPING WITH A VARIETY OF FINANCIAL CHALLENGES. THE MOST COMMON TYPES OF NEED ARE FOR SHORT-TERM RELIEF CONSISTING OF RENT/MORTGAGE ASSISTANCE, HOME/CAR REPAIRS, FOOD, UTILITIES, AND TRANSITIONAL HOUSING; LONG TERM RESILIENCY CONSISTING OF PERMANENT MORTGAGE-FREE HOMES AND CAREGIVER SUPPORT; AND RECURRING FAMILY SUPPORT CONSISTING OF HOLIDAY MEALS, HOLIDAY TOYS, BACK-TO-SCHOOL ITEMS, BABY SHOWER AND HOMEFRONT CELEBRATIONS THAT ARE DESIGNED TO SUSTAIN, UPLIFT AND TRANSFORM. (Less)
Operation Homefront has earned a 100% for the Culture & Community beacon. See the metrics below for more information.
This beacon provides an assessment of the organization's culture and connectedness to the community it serves.
Learn more
Full CreditPartial CreditNo CreditNot ApplicableConstituent Feedback - Data Available - 100/100 ptsConstituent Feedback - Data Available - 100/100 pts
100% of beacon score
This organization reported that it is collecting feedback from the constituents and/or communities it serves. Charity Navigator believes nonprofit organizations that engage in inclusive practices, such as collecting feedback from the people and communities they serve, may be more effective.
Who are the people you serve with your mission? Describe briefly.
Founded in 2002, Operation Homefront is a national nonprofit organization whose mission is to build strong, stable, and secure military families so that they can thrive – not simply struggle to get by – in the communities they have worked so hard to protect. 90 percent of Operation Homefront expenditures go directly to programs that support tens of thousands of military families each year. Operation Homefront provides critical financial assistance, transitional and permanent housing, and family support services to prevent short-term needs from turning into chronic, long-term struggles. Thanks to the generosity of our donors and the support from thousands of volunteers, Operation Homefront proudly serves America’s military families.
How is your organization collecting feedback from the people you serve?
Electronic surveys (by email, tablet, etc.), Case management notes, Suggestion box/email
How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve
With whom does your organization share the feedback you got from the people you serve?
Our staff, Our board
How has asking for feedback from the people you serve changed your relationship with them or shifted power - over decisions, resources, rules or in other ways - to them?
After providing assistance of any family, we always ask our Question 1: Did the assistance provided by Operation Homefront help you feel more stable, strong and secure? Their answers are critically important, as our mission statement is to "Help military families feel more strong, stable and secure, so they can thrive, not struggle to get by, in those communities they've worked so hard to protect. We use a five point scale...strongly agree, agree, neutral, disagree and strongly disagree. While the approve/disapprove feedback is important, the difference between an 'agree' and 'strongly agree' is also critical when provided with a narrative comment on why an 'agree' was not a 'strongly agree' (in this example) helps us constantly make our programs better.
What challenges does your organization face in collecting feedback from the people you serve?
It is difficult to get the people we serve to respond to requests for feedback, It is difficult to identify actionable feedback
Briefly describe a recent change that your organization made in response to feedback from the people you serve.
In response to feedback the quality of our backpacks we provide families to support or Back-to-School Brigade program, we changed our request for proposal specifications to direct the use of more robust material, zippers and stitching. Since making those chances, based on client feedback, we have not had negative comments from families, despite providing over 60,000 backpacks.
Equity Practices - No Data Available - UnscoredEquity Practices - No Data Available - Unscored
This organization has not provided information regarding the Equity Practices it is presently implementing. As such, the organization has not earned a score on this metric. Charity Navigator believes nonprofit organizations implementing effective equity policies and practices can enhance a nonprofit's decision-making, staff motivation, innovation, and effectiveness.
Operation Homefront has earned a 100% for the Leadership & Adaptability beacon. See the metrics below for more information.
This beacon provides an assessment of the organization's leadership capacity, strategic thinking and planning, and ability to innovate or respond to changes in constituent demand/need or other relevant social and economic conditions to achieve the organization's mission.
Learn more
Full CreditPartial CreditNo CreditNot ApplicableMission - 10/10 ptsMission - 10/10 pts
The nonprofit organization presents evidence of strategic thinking through articulating the organization's mission
Founded in 2002, Operation Homefront (OH) is a national nonprofit organization whose mission is to build strong, stable, and secure military families so that they can thrive – not simply struggle to get by – in the communities they have worked so hard to protect. 90 percent of Operation Homefront expenditures go directly to programs that support tens of thousands of military families each year. Operation Homefront provides critical financial assistance, transitional and permanent housing, and family support services to prevent short-term needs from turning into chronic, long-term struggles. Thanks to the generosity of our donors and the support from thousands of volunteers, Operation Homefront proudly serves America’s military families.
Vision - 10/10 ptsVision - 10/10 pts
The nonprofit organization presents evidence of strategic thinking through articulating the organization’s vision.
OH’s vision is to be the provider of choice for short-term critical financial assistance, long-term stability, and recurring support programs to military families. As we work toward our vision, we use the following core values to inform our strategy and to guide our actions: •Do What’s Right: Our actions must always reflect the best interests of the military families we seek to serve. •Respect Others: Recognizing the multiplicative power inherent in a diverse workforce, we place a priority on creating a trust-based working environment that values dignity, teamwork ,and each individual’s contribution. •Perform With Excellence: Our troops and their families work tirelessly to protect the freedoms we enjoy daily and we must stay focused on our mission, be accountable and strive to exceed their expectations. •Gratitude: As a conduit by which Americans can show their appreciation for our military, we must reflect this appreciation and be grateful to all who help us accomplish our mission.
Source: Nonprofit submitted responses
Goals - 20/20 ptsGoals - 20/20 pts
The nonprofit organization presents evidence of strategic thinking and goal setting through sharing their most important strategic goals.
Goal One: Generate the revenue needed to accomplish our vital mission.
Goal Type: Grow, expand, scale or increase access to the existing programs and services.
Goal Two: Invest in outreach to expand the awareness of our important work to ensure military families know how to seek assistance and donors know how to provide assistance.
Goal Type: New program(s) based on observed changes in needs among our constituencies/communities served.
Goal Three: Build a trust-based environment that allows all our staff, volunteers, board/council members, donors, and other partners-to feel valued for their individual contributions to our collective success.
Goal Type: Invest in the capacity of our organization (financial, management, technical, etc.).
Leadership Development - 15/15 ptsLeadership Development - 15/15 pts
The nonprofit provides evidence of investment in leadership development
Operation Homefront believes that our people are our most important resource. We incorporate development courses into each staff members annual performance plan and have mandatory recurring education through our OH University focusing on driver safety, IT security, preventing sexual harassment, active shooter, and Diversity, Equity, and Inclusion. Each year, Operation Homefront holds a Leadership Conference to bring together its managers and senior leaders to receive outside training on topics such as communication and collaboration, and to present and plan the following year. In 2021, we have launched a full Professional Development program that aims to offer professional development to all employees – with courses and resources to allow them to reach their full potential – and has partnered with Resilience-Building Leadership program to offer certified leadership training to a selected number of our staff.
Mobilizing for Mission - 15/15 ptsMobilizing for Mission - 15/15 pts
The nonprofit provides evidence of leadership through focusing externally and mobilizing resources for the mission.
Strategic Partnerships
Networks of Collective Impact Efforts
Thought Leadership
Raising Awareness
Operation Homefront is a non-partisan, human services 501c3 that does not actively engage in advocacy or mobilization of audiences to effect government policy change, but as part of the White Oak Collaborative, we support the efforts of other advocacy groups.
Adaptability Story - 30/30 ptsAdaptability Story - 30/30 pts
The nonprofit has an opportunity to tell the story of how the organization adapted to tremendous external changes in the last year.
No one could have known 2020 would become the year of a global pandemic. As military families experienced the additional financial strain created by the COVID-19 pandemic, they continued to turn to OH for relief. When the first lockdowns went into effect in March 2020, OH quickly shifted to a remote work environment for most staff and implemented our Continuity of Operations Plan to determine key staff needed in various on-site locations to maintain the integrity of the organization. We quickly developed a robust communications plan with the initial goal of reminding the families we serve and our supporters that our unwavering commitment to our mission held firm and we were able to continue our important work. We were able to shift our key resiliency and recurring support programs from in-person to virtual or drive-through, maintaining our ability to meet the needs military families in spite of the pandemic. When the year came to close, we had fulfilled over 1,500 COVID-related requests for help, across 39 states and Puerto Rico, providing nearly $1 million in much-needed financial assistance. The Veteran Caregiver Support program hosted virtual retreats, support groups and created three new fully virtual support groups. By combining virtual with in-person, drive-thru events that adhered to safety protocols, OH was able to serve our families in new, innovative ways to continue Star-Spangled Babies, Back-to-School Brigade, and Holiday Meals for Military events that were fun and safe for families. Our Critical Financial Assistance program broadened to include COVID-19 related requests, funding over $985,000 in assistance to help families pay essential bills such as mortgage, utilities, car payments, emergency home repairs, and food items. We prerecorded video messages from OH leadership and partners so when new homeowners in our Permanent Homes for Veterans program walked through the door of their donated home for the first time, they received a personal welcome.
Impact & Results
Accountability & Finance
Culture & Community
Leadership & Adaptability
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