The nonprofit organization presents evidence of strategic thinking and goal setting through sharing their most important strategic goals.
Goal One: Advance Shedd's Centennial Commitment - an 8-year endeavor that accelerates access and connection to nature for all and amplifies ways to care and conserve to ensure an equitable and thriving future.
Goal Type: Grow, expand, scale or increase access to the existing programs and services.
Goal Two: Support the continued financial recovery and stability of the aquarium and the broader city of Chicago to encourage further growth and sustainability into the future.
Goal Type: Invest in the capacity of our organization (financial, management, technical, etc.).
Goal Three: Operationalize practices that encourage the wellness of aquarium staff and increase diversity, equity, access and inclusion as Shedd works to become a more socially just and anti-racist organization
Goal Type: New program(s) based on observed changes in needs among our constituencies/communities served.