The nonprofit organization presents evidence of strategic thinking and goal setting through sharing their most important strategic goals.
Goal One: UMS is internationally respected and locally cherished, building on its extensive history with an iconic mix of traditional and innovative programming that serves as an artistic and cultural conduit for the world to Michigan, and for Michigan to the world.
Goal Two: Cultivate a culture that prioritizes a shared sense of welcome, belonging, and transparency as a foundation for all that UMS achieves and aspires to do. UMS is a sought-after employer, collaborator, and partner, and its values are apparent to its audiences and donors, its full- and part-time staff, its hundreds of volunteers, and its community, educational, and artistic partners.
Goal Three: UMS responsibly invests its resources to create the most optimal and exciting environments for artists, our staff, and our community: establishing pathways for artistic celebration and incubation across various programs and platforms, providing opportunities for deeper audience experiences and meaningful impact, and developing the physical spaces and technology required to support it all.