Mission

Goodwill Industries of Southeastern Wisconsin is the largest of more than 165 Goodwill organizations in North America. Nearly 5,000 Goodwill employees work in 70 locations throughout 23 counties in southeastern Wisconsin and metropolitan Chicago. Goodwill provides training, employment and supportive services for people with disabilities or disadvantages who seek greater independence. Goodwill's objective is to assist program participants in developing or securing work opportunities that fulfill their personal and professional goals, while providing wages and benefits that maintain self-sufficiency. Goodwill Industries of Southeastern Wisconsin, Inc., has been providing services since 1919. We pursue and achieve our mission by operating diverse businesses: participant programs and services, retail and salvage sales, industrial subcontracts and laundry, and service contracts with the government.