Mission

Southern Wisconsin Bird Alliance (SoWBA), formerly Madison Audubon, works to protect and improve habitat for birds and other wildlife through land acquisition and management, education, and advocacy. SoWBA believes that protecting and celebrating birds and nature means great things for our communities and environment. More than ever, our birds and natural places need protection. By restoring and preserving a mosaic of landscapes at our two sanctuaries - and empowering others to do the same - SoWBA and its members are working to keep local habitats healthy for birds and other wildlife. Furthermore, by inspiring people of all ages to enjoy and appreciate the natural world, we are setting the stage for a bright future for birds and for all of us. As we work together to achieve our goals, we will simultaneously be addressing some of the most important challenges in conservation by connecting people and nature in an urbanizing world, reducing our vulnerability to the effects of climate change, sharing the joys and benefits of nature with all people, and ensuring effective and permanent land protection and management.