Vision

It’s critical that these stories of everyday activism are captured before they are lost in the annals of history and that they are taught accurately to the next generation. When we educate and make people aware of our shared history, and teach that each person can have an impact on bending the moral arc of the universe towards justice, we realize how similar we are to one another, and we empower each other to build stronger and cohesive communities. We bridge the persistent divide between generations and different lived experiences, and create sustainable change as lessons are passed down to inspire tomorrow’s foot soldiers.

Goals

1. 1.Expand March On!’s direct audience (email subscribers, registered participants, curriculum users) from 65,000 people to 150,000–180,000 people; increase annual audience engagement from 160,000 interactions to 400,000–500,000 meaningful interactions (registrations, clicks, shares, comments) and grow annual in-person Festival attendance from 1,500+ participants to 5,000–6,000 participants.
2. 2.March On! hosts an annual film competition, attracting nearly 100 submissions from students and emerging filmmakers focused on racial and social justice. This goal amplifies diverse voices, nurtures new talent, and fosters storytelling as a tool for change. By spotlighting these films, we inspire dialogue, raise awareness, and empower the next generation to drive justice through the power of film.
3. 3.March On! is committed to re-imagining the Imagining Equity Curriculum—a year round film and media arts course for high school students. Given the current climate, embedding it into schools is a challenge, so a new strategy and approach are needed.