One Tree Planted Inc.

We want to make it simple for anyone to help the environment by planting trees. Together we can restore forests, create habitat for biodiversity, and make a positive social impact around the world.

We envision a world full of healthy forests, and strive to align our daily organizational work towar

Goal One: Implement quality reforestation projects for long-term ecological & social benefit

Goal Two: Scale our global impact with local partnerships & innovative technology

Goal Three: Grow and nurture an incredible staff of passionate professionals

One Tree Planted continuously invests in leadership & professional development for staff through a culture of initiative and clear ownership of each person’s role. We regularly cover costs for attendance to conferences, online events, training sessions, or workshops to help elevate different team members’ ability to perform better at their work. When new job openings come up, we first evaluate the potential of promoting existing staff. Our executives work directly with individuals to help elevate their value and leadership. We also require regular presentations across core departments and then full-day sessions for many to present and others to listen. This motivates individuals to deliver results and develop the ability to communicate accomplishments & strategies in clear, succinct, well-designed ways. We have many projects where non-manager staff take leadership roles. This helps build confidence, equity since it spans any title or role, and shows who can rise to the occasion.

Our external mobilization effort include a complex range of communications from organic content, to social media, to paid advertising. We also conduct many in-person tree planting events to engage local communities in the hands-on work of reforestation. We also engage with interested parties daily through an awesome donor support team. We conduct outreach to provide proposals and make introductions to potentially large donors. And we have a large network of supporting donors, business partners, reforestation partners, schools/teachers/students and much more in a good hybrid between in-person and digital events and support. We have also grown enough to have a wide range of businesses sharing our mission with their communities, which further helps mobilize additional donations.

Covid-19 posed the biggest challenge for us in 2020. We had over 50 volunteer events scheduled in the spring of 2020 in celebration of the 50th anniversary of Earth Day, all of which were cancelled. We adapted by quickly switching to a digital communication strategy creating ways for our community to still benefit their local environment from home. This included an inspiring video campaign and many digital resources. Afterwards we were also able to still have some limited masked events in the fall of 2020 and spring of 2021. Additional external challenges include limited seed supply, which we are addressing through deeper engagement with tree nurseries. And a demand in the marketplace for carbon verification, which we are adapting to through partnerships that will allow us to have more offerings or custom project development.