The nonprofit organization presents evidence of strategic thinking and goal setting through sharing their most important strategic goals.
Goal One: Produce meaningful and engaging Visitor Center programs and exhibits; increase number of visitors, program attendance, and revenue from sponsorships, retail sales, and private events.
Goal Type: Grow, expand, scale or increase access to the existing programs and services.
Goal Two: Produce meaningful and engaging online programs and explore new ones; increase online participation and revenue.
Goal Type: Focus on core programs to achieve mission and scale back on programs not seen as core.
Goal Three: Open the membership pillar of the National Chief’s Mess; produce meaningful and engaging programs; increase attendance in and revenue from National Chief’s Mess programs.
Goal Type: Grow, expand, scale or increase access to the existing programs and services.