People for the Ethical Treatment of Animals

Mission

People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, and PETA entities have more than 10.4 million supporters worldwide. Founded in 1980, PETA is dedicated to establishing and defending the rights of all animals. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in laboratories, in the clothing trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of beavers, birds and other "pests", and the abuse of backyard dogs. PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.

Vision

PETA strives to achieve a world in which animals are respected and humans are aware of and concerned

Goals

1.Promote non-animal testing methods by collaborating with companies and regulators, organizing free workshops, webinars, and training for scientists, and publishing and presenting on these methods.
2.Work with companies that PETA has persuaded to stop selling fur to also stop use of angora, cashmere, mohair, down, alpaca, exotic skins, wool, or any materials resulting from animal suffering.
3.Promote vegan eating through advertising, social media, campaigns, free resources, pushing restaurant chains to expand menu items, and providing consumers with free samples of vegan food.

Norfolk VA | EIN: 52-1218336

Profile managed by nonprofit | Is this your nonprofit?

501(c)(3) organization

501 Front Street,
Norfolk VA 23510

https://www.peta.org

757-622-7382

People for the Ethical Treatment of Animals

Mission

Vision

PETA strives to achieve a world in which animals are respected and humans are aware of and concerned

Goals

1.Promote non-animal testing methods by collaborating with companies and regulators, organizing free workshops, webinars, and training for scientists, and publishing and presenting on these methods.
2.Work with companies that PETA has persuaded to stop selling fur to also stop use of angora, cashmere, mohair, down, alpaca, exotic skins, wool, or any materials resulting from animal suffering.
3.Promote vegan eating through advertising, social media, campaigns, free resources, pushing restaurant chains to expand menu items, and providing consumers with free samples of vegan food.

Norfolk VA | EIN: 52-1218336

Profile managed by nonprofit | Is this your nonprofit?

501(c)(3) organization

501 Front Street,
Norfolk VA 23510

https://www.peta.org

757-622-7382

Beacon Report

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Good
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Not Scored
Additional Information

Program Expense Ratio:82.79% of total expenses

SCORE100%

Liabilities to Assets Ratio:29.61% of total assets

SCORE100%

Working Capital:0.59 years of reserves

SCORE100%

Fundraising Efficiency:$0.15 to raise a dollar

SCORE100%

Evaluation area metrics
Score	Metric
100%	Program Expense Ratio:82.79% of total expenses
100%	Liabilities to Assets Ratio:29.61% of total assets
100%	Working Capital:0.59 years of reserves
100%	Fundraising Efficiency:$0.15 to raise a dollar

Science behind the numbers

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Mission

Mission

Beacon Report