Mission: Green America's mission is to harness economic power - the strength of consumers, investors, businesses, and the marketplace - to create a socially just and environmentally sustainable society. Since 1982, Green America's programs and campaigns have used economic strategies to build the green marketplace, stop egregious corporate social and environmental practices, help millions of people green their lives and purchases, and create a green economy.

We organize our national network of consumers, investors, activists, and businesses around four interrelated issue areas: 1) Clean Energy & Climate Action, 2) Regenerative Agriculture, 3) Fair Labor & Social Justice, and Responsible Finance & Better Banking.

Our three strategic hubs include our: 1) Consumer & Corporate Engagement Programs, 2) Green Business Network, and 3) Center for Sustainability Solutions.

Green America is also the nation's trusted source for green living and buying resources.

Green America is a 501(c)(3) organization, with an IRS ruling year of 1991, and donations are tax-deductible.

Is this your nonprofit? Access your Star Rating Portal to submit data and edit your profile.


Contact Information

  http://www.greenamerica.org

 1612 K Street, NW
Suite 600
Washington DC 20006 

  800-584-7336


You are viewing this organization's new Charity Navigator profile page. To view the legacy version, click here.

Star Rating System by Charity Navigator


Charity Navigator evaluates a nonprofit organization’s financial health including measures of stability, efficiency and sustainability. We also track accountability and transparency policies to ensure the good governance and integrity of the organization.




Exceptional

This charity's score is 91.75, earning it a 4-Star rating. Donors can "Give with Confidence" to this charity. 

This score is calculated from two sub-scores:

This score represents Form 990 data from 2019, the latest year published by the IRS.

View this organization’s historical ratings.


Back to Top

Star Rated Report

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Program Expense

Program Expense Ratio

87.6%


The Program Expense Ratio is determined by Program Expenses divided by Total Expense (average of most recent three 990s).


This measure reflects the percent of its total expenses a charity spends on the programs and services it exists to deliver. Dividing a charity's average program expenses by its average total functional expenses yields this percentage. We calculate the charity's average expenses over its three most recent fiscal years.


Source: IRS Form 990

Administrative Expenses

5.4%


As reported by charities on their IRS Form 990, this measure reflects what percent of its total budget a charity spends on overhead, administrative staff and associated costs, and organizational meetings. Dividing a charity's average administrative expenses by its average total functional expenses yields this percentage. We calculate the charity's average expenses over its three most recent fiscal years.


Source: IRS Form 990

Fundraising Expenses

6.9%


This measure reflects what a charity spends to raise money. Fundraising expenses can include campaign printing, publicity, mailing, and staffing and costs incurred in soliciting donations, memberships, and grants. Dividing a charity's average fundraising expenses by its average total functional expenses yields this percentage. We calculate the charity's average expenses over its three most recent fiscal years.


Source: IRS Form 990

Liabilities to Assets Ratio

4.4%


The Liabilities to Assets Ratio is determined by Total Liabilities divided by Total Assets (most recent 990).


Part of our goal in rating the financial performance of charities is to help donors assess the financial capacity and sustainability of a charity. As do organizations in other sectors, charities must be mindful of their management of total liabilites in relation to their total assets. This ratio is an indicator of an organization’s solvency and or long term sustainability. Dividing a charity's total liabilities by its total assets yields this percentage.


Source: IRS Form 990

Fundraising Efficiency

$0.04


The amount spent to raise $1 in charitable contributions. To calculate a charity's fundraising efficiency, we divide its average fundraising expenses by the average total contributions it receives. We calculate the charity's average expenses and average contributions over its three most recent fiscal years.


Source: IRS Form 990

Working Capital Ratio

0.34 years


Determines how long a charity could sustain its level of spending using its net available assets, or working capital, as reported on its most recently filed Form 990. We include in a charity's working capital unrestricted and temporarily restricted net assets, and exclude permanently restricted net assets. Dividing these net available assets in the most recent year by a charity's average total expenses, yields the working capital ratio. We calculate the charity's average total expenses over its three most recent fiscal years.


Source: IRS Form 990

Program Expense Growth

5.67%


We compute the average annual growth of program expenses using the following formula: [(Yn/Y0)(1/n)]-1, where Y0 is a charity's program expenses in the first year of the interval analyzed, Yn is the charity's program expenses in the most recent year, and n is the interval of years passed between Y0 and Yn.


Source: IRS Form 990

Governance


Charity Navigator looks to confirm on the Form 990 that the organization has these governance practices in place.


Sources Include: IRS Form 990

Governance:
Independent Voting Board Members  ... (More)
No Material Diversion of Assets ... (More)

A diversion of assets – any unauthorized conversion or use of the organization's assets other than for the organization's authorized purposes, including but not limited to embezzlement or theft – can seriously call into question a charity's financial integrity. We check the charity's last two Forms 990 to see if the charity has reported any diversion of assets. If the charity does report a diversion, then we check to see if it complied with the Form 990 instructions by describing what happened and its corrective action. This metric will be assigned to one of the following categories:

  • Full Credit: There has been no diversion of assets within the last two years.

  • Partial Credit: There has been a diversion of assets within the last two years and the charity has used Schedule O on the Form 990 to explain: the nature of the diversion, the amount of money or property involved and the corrective action taken to address the matter. In this situation, we deduct 7 points from the charity's Accountability and Transparency score.
  • No Credit: There has been a diversion of assets within the last two years and the charity's explanation on Schedule O is either non-existent or not sufficient. In this case, we deduct 15 points from the charity's Accountability and Transparency score.
(Less)
Audited Financials Prepared by Independent Accountant ... (More)

Audited financial statements provide important information about financial accountability and accuracy. They should be prepared by an independent accountant with oversight from an audit committee. (It is not necessary that the audit committee be a separate committee. Often at smaller charities, it falls within the responsibilities of the finance committee or the executive committee.) The committee provides an important oversight layer between the management of the organization, which is responsible for the financial information reported, and the independent accountant, who reviews the financials and issues an opinion based on its findings. We check the charity's Form 990 reporting to see if it meets this criteria.

  • Full Credit: The charity's audited financials were prepared by an independent accountant with an audit oversight committee.

  • Partial Credit: The charity's audited financials were prepared by an independent accountant, but it did not have an audit oversight committee. In this case, we deduct 7 points from the charity's Accountability and Transparency score.
  • No Credit: The charity did not have its audited financials prepared by an independent accountant. In this case, we deduct 15 points from the charity's Accountability and Transparency score.
(Less)
Does Not Provide Loan(s) to or Receive Loan(s) From Related Parties ... (More)
Documents Board Meeting Minutes ... (More)
Distributes 990 to Board Before Filing ... (More)
Compensates Board ... (More)

Policies


Charity Navigator looks to confirm on the Form 990, or for some metrics on the charity's website, that the organization has these policies in place.


Sources Include: IRS Form 990 and organization's website

Policies:
Conflict of Interest  ... (More)
Whistleblower ... (More)
Records Retention and Destruction ... (More)
CEO Compensation Process ... (More)
Donor Privacy ... (More)

Donors have expressed extreme concern about the use of their personal information by charities and the desire to have this information kept confidential. The exchanging and sale of lists for telemarketing and the mass distribution of "junk mail," among other things, can be minimized if the charity assures the privacy of its donors. Privacy policies are assigned to one of the following categories:

  • Yes: This charity has a written donor privacy policy published on its website, which states unambiguously that (1) it will not share or sell a donor's personal information with anyone else, nor send donor mailings on behalf of other organizations or (2) it will only share or sell personal information once the donor has given the charity specific permission to do so.

  • Opt-out: The charity has a written privacy policy published on its website which enables donors to tell the charity to remove their names and contact information from lists the charity shares or sells. How a donor can have themselves removed from a list differs from one charity to the next, but any and all opt-out policies require donors to take specific action to protect their privacy.
  • No: This charity either does not have a written donor privacy policy in place to protect their contributors' personal information, or the existing policy does not meet our criteria.

The privacy policy must be specific to donor information. A general website policy which references "visitor" or "user" personal information will not suffice. A policy that refers to donor information collected on the website is also not sufficient as the policy must be comprehensive and applicable to both online and offline donors. The existence of a privacy policy of any type does not prohibit the charity itself from contacting the donor for informational, educational, or solicitation purposes.

(Less)

Partial

Transparency


Charity Navigator looks to confirm on the Form 990, or for some metrics on the charity's website, that the organization makes this information easily accessible.


Sources Include: IRS Form 990 and organization's website

Transparency:
CEO Salary Listed on 990 ... (More)
Board of Directors Listed on Website ... (More)
Key Staff Listed on Website ... (More)
Audited Financial Statements on Website ... (More)
Form 990 Available on Website ... (More)

Additional Information

Unscored

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Total Revenue and Expenses

Total Revenue and Expenses

This chart displays the trend of revenue and expenses over the past several years for this organization, as reported on their IRS Form 990.

Salary of Key Persons

Presented here are this organizations key compensated staff members as identified by our analysts. This compensation data includes salary, cash bonuses and expense accounts and is displayed exactly how it is reported to the IRS. The amounts do not include nontaxable benefits, deferred compensation, or other amounts not reported on W-2. In some cases, these amounts may include compensation from related organizations. Read the IRS policies for compensation reporting



Alisa Gravitz, President, CEO

$67,686 (1.53% of Total Expenses)


Source: IRS Form 990 (page 7), filing year 2020

Business Master File Data

Below are some key data points from the Exempt Organization IRS Business Master File (BMF) for this organization. Learn more about the BMF on the IRS website


Activities:

Publishing activities (BMF activity code: 120)

Study and research (non-scientific) (BMF activity code: 124)


Foundation Status:

Organization which receives a substantial part of its support from a governmental unit or the general public   170(b)(1)(A)(vi) (BMF foundation code: 15)


Affiliation:

Independent - the organization is an independent organization or an independent auxiliary (i.e., not affiliated with a National, Regional, or Geographic grouping of organizations). (BMF affiliation code: 3)

Data Sources: IRS Forms 990

The Form 990 is a document that nonprofit organizations file with the IRS annually. We leverage finance and accountability data from it to form Encompass ratings. Click here to view this organization's Forms 990 on the IRS website (if any are available).

Pandemic Response

Due to the unprecedented nature of the pandemic, we give charities such as this one the opportunity to share the story of COVID's impact on them. Charities may submit their own pandemic responses through their nonprofit portal.


Green America reported being impacted by COVID-19 in the following ways:
  • Program Delivery

  • Revenue


How COVID-19 impacted the organization's operations financially:

Donations to our organization remained steady and in some areas increased during the COVID-19 pandemic.


How COVID-19 impacted the organization's delivery of programs:

We continued to move full speed ahead with all of our programs and campaigns, and in some areas expanded our reach (digitally) and increased member/activist participation. We also worked with more corporations on sustainability and labor policies and practices than in any other year.


How this organization adapted to changing conditions caused by COVID-19:

Our full staff was able to pivot seamlessly to working remotely during the pandemic. We were fortunate to be able to continue to attract and retain a talented team, design in-office operations to be safe for all staff, and shore up financial resources for economy downturns to come.


Innovations the organization intends to continue permanently after the pandemic:

We were able to create new virtual opportunities for our members in the form of a new Webcast Series, new Climate Solutions Tour events, one-to-one video calls with our members and donors, online support for the small businesses in our Green Business Network, and sophisticated international collaboration in our Center for Sustainability Solutions.


Historical Ratings

Date PublishedForm 990 FYEOverall ScoreOverall Rating
Rating Version: 2.1
11/1/20202019 91.75
7/1/20192018 90.71
7/1/20182017 88.87
7/1/20172016 87.85
7/1/20162015 88.56
6/1/20162015 88.41

This organization received multiple star ratings within this fiscal year, due to an update to it's Accountability and Transparency data and/or the receipt of an amended Form 990.

Rating Version: 2.0
4/1/20162013 78.76
8/1/20152013 76.95
6/1/20142012 79.32
8/1/20132011 68.99
4/1/20122010 73.98
9/20/20112009 75.00
Rating Version: 1.0
2/1/20112009 69.92
3/1/20102008 82.15
2/1/20092007 88.46
5/1/20082006 85.95
3/1/20072005 85.92
4/1/20062004 90.91
5/1/20052003 77.74
4/1/20042002 80.01

...   Impact & Results


This score estimates the actual impact a nonprofit has on the lives of those it serves, and determines whether it is making good use of donor resources to achieve that impact.


Impact & Results Score

Not Currently Scored

Green America cannot currently be evaluated by our Encompass Rating Impact & Results methodology because either (A) it is eligible, but we have not yet received data; (B) we have not yet developed an algorithm to estimate its programmatic impact; (C) its programs are not direct services; or (D) it is not heavily reliant on contributions from individual donors.

Note: The absence of a score does not indicate a positive or negative assessment, it only indicates that we have not yet evaluated the organization.

Learn more about Impact & Results.


Back to Top

Additional Information

Unscored

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Largest Programs

Largest Programs



Green America reported its three largest programs on its FY 2020 Form 990 as:


$1,286,006

Spent in most recent FY

31%

Percent of program expenses


CONSUMER EDUCATION:GREEN LIVING - THROUGH PUBLICATIONS, WEBSITES, EMAIL NEWSLETTERS AND SOCIAL MEDIA, PROVIDES PUBLIC EDUCATION ON GREEN LIVING, INCLUDING REDUCING ENERGY AND RESOURCE USE, AVOIDING TO ... (More)


$520,550

Spent in most recent FY

12%

Percent of program expenses


INNOVATIVE GREEN BUSINESS PROGRAMS:GREENPAGES.ORG - A DIRECTORY OF GREEN BUSINESSES TO HELP CONSUMERS FIND BUSINESSES THAT HELP GROW THE GREEN ECONOMY.GREEN BUSINESS NETWORK - HELPS GREEN BUSINESSES G ... (More)


$1,844,057

Spent in most recent FY

44%

Percent of program expenses


CENTER FOR SUSTAINABILITY SOLUTIONS: WORKS ON BRINGING INNOVATIVE GREEN ECONOMY SOLUTIONS TO SCALE, INCLUDING SUPPLY CHAIN SOLUTIONS. INNOVATION NETWORKS INCLUDE: CLEAN ELECTRONICS PRODUCTION NETWORK: ... (More)


...   Leadership & Adaptability


This score provides an assessment of the organization's leadership capacity, strategic thinking and planning, and ability to innovate or respond to changes in constituent demand/need or other relevant social and economic conditions to achieve the organization's mission.


Leadership & Adaptability Score

100

out of 100

The score earned by Green America is a passing score.

Encompass Rating V4 provides an evaluation of the organization's Leadership & Adaptability through the nonprofit organization submitting a survey response directly to Charity Navigator.


Back to Top

Leadership & Adaptability Report

100

of 100 points

Mission

The nonprofit organization presents evidence of strategic thinking through articulating the organization’s mission


Green America’s mission is to harness economic power – the strength of consumers, investors, businesses, and the marketplace – to create a socially just and environmentally sustainable society. Since 1982 our programs and campaigns have used economic strategies to stop corporate practices harming workers and our environment, shift major corporations and sectors toward 100% clean energy, deploy emerging climate change solutions such as regenerative agriculture, build the green marketplace, and help millions of people green their lives, purchases, and businesses. <br><br>We organize our network of consumers, investors, activists, and businesses around five interrelated issue areas: 1) Clean Energy & Climate Action, 2) Regenerative Agriculture, 3) Labor Justice, Responsible Finance, and 5) Green Living. <br><br>Our three strategic hubs include our: 1) Consumer & Corporate Engagement Programs, 2) Green Business Network, and 3) Center for Sustainability Solutions.


Source: Nonprofit submitted responses

Vision

The nonprofit organization presents evidence of strategic thinking through articulating the organization’s vision.


We work for a world where all people have enough, where all communities are healthy and safe, and where the abundance of the Earth is preserved for all the generations to come.


Source: Nonprofit submitted responses

Strategic Goals

The nonprofit organization presents evidence of strategic thinking and goal setting through sharing their most important strategic goals.


Goal One: End the use of fossil fuels and other potent greenhouse gases, and toxic chemicals harming people and our planet.

Goal Type: This goal reflects our commitment to further our advocacy work for our organization and or cause area.


Goal Two: Deploy environmentally sound, humane, and climate-friendly solutions such as clean energy, regenerative agriculture, energy efficiency measures, decreased waste and toxins, and responsible financing.

Goal Type: This goal reflects our commitment to further our advocacy work for our organization and or cause area.


Goal Three: Take action to more deeply consider justice, equity, inclusion, and diversity (JEDI) issues in all of work, as justice has been woven into our mission statement and programs since our inception.

Goal Type: Grow, expand, scale or increase access to the existing programs and services.


Source: Nonprofit submitted responses

Leadership Development

The nonprofit provides evidence of investment in leadership development


Describe an investment in leadership

Green America is currently conducting a salary and position review to create more definable pathways for leadership development within our organization. We also regularly send staff to learn from and present at conferences (virtual and in person), encourage leadership and skills development webinars, and provide opportunities for professional development through participation in staff and board initiatives.

Source: Nonprofit submitted responses

Mobilizing for Mission

The nonprofit provides evidence of leadership through focusing externally and mobilizing resources for the mission.


This organization mobilizes for mission in the following ways:
  • Strategic Partnerships

  • Networks of Collective Impact Efforts

  • Thought Leadership

  • Raising Awareness

  • Community Building

  • Policy Advocacy

What are this organization’s external mobilizaton efforts?

Green America excels in each area of leadership and external mobilization described above. We regularly partner with other nonprofit organizations (Friends of the Earth, Environmental Investigation Agency, Greenpeace, Stop the Money Pipeline, and many more). Our executive team and program directors present at conferences, and to university groups and congregations throughout the year. We participate in networks such as the American Sustainable Business Council and the Athena coalition. Our marketing activities include social media, tabling at events (virtual and in person), direct mail, and online ads. And we advocate for local, state, and federal policies that affect the issues we focus on such as energy, pollution, labor abuses, and more. Currently we are supporting Clean Energy Victory Bonds legislation before Congress. And finally, we organize our national networks of consumers, investors, and business leaders to take action for a more just and sustainable society.

Source: Nonprofit submitted responses

Story of Adaptability

The nonprofit has an opportunity to tell the story of how the organization adapted to tremendous external changes in the last year.


In this year like no other, Green America is grateful to all of our foundation and green business friends, and our generous members for providing us with the resources and inspiration needed to not only keep our programs and campaigns moving forward at full speed, but to accelerate and expand in many areas, too. The global pandemic and social and racial injustices in our nation and beyond have brought to light humanity’s need to press for a new way forward. For nearly 40 years Green America has been using economic strategies to move our society toward a more just and sustainable future. We feel the urgency of our work more than ever today. In 2020-2021 we have celebrated many milestones, victories, and successes within our five key issue areas – Climate & Clean Energy, Regenerative Agriculture, Economic & Labor Justice, Responsible Finance, and Green Living & Green Business. During this traumatic year, our supporters helped us keep our talented staff together and pivot seamlessly to working remotely so that we could continue to focus on our mission. After the World Health Organization declared COVID-19 a pandemic in March 2020 and businesses and schools shut down, the support and continued engagement of our members, staff, and funders helped us to adapt and thrive in this new reality. We were able to create new virtual opportunities for our members in the form of a new Webcast Series, new Climate Solutions Tour events, one-to-one video calls with our members and donors, online support for the small businesses in our Green Business Network, and sophisticated international collaboration in our Center for Sustainability Solutions.

Source: Nonprofit submitted responses

...   Culture & Community


This score provides an assessment of the organization's engagement with the constituents it serves, a practice we term Constituent Feedback. When organizations listen to constituents, they are able to better deliver on programs and meet the needs of stakeholders. A future version of this Beacon will also assess an organization's people operations and its Diversity, Equity and Inclusion (DEI) metrics.


Culture & Community Score

100

out of 100

The score earned by Green America is a passing score.

Encompass Rating V4 provides an evaluation of an organization's Culture and Community by measuring its Constituent Feedback practices (see report below). Constituent Feedback data provides 100% of the basis for the initial evaluation of the Culture & Community Beacon.


Back to Top

Culture & Community Report

100

of 100 points

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Constituent Feedback

Constituent Feedback

Full Credit


This organization reported that it is collecting feedback.


Here's how this organization is listening and learning from the people they serve:


How is your organization collecting feedback from the people you serve?

Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Paper surveys, Community meetings or town halls, Suggestion box/email


How is your organization using feedback from the people you serve?

Note: The organization did not respond to this question.


With whom does your organization share the feedback you got from the people you serve?

Note: The organization did not respond to this question.


What challenges does your organization face in collecting feedback from the people you serve?

Note: The organization did not respond to this question.


Briefly describe a recent change that your organization made in response to feedback from the people you serve.

Note: The organization did not respond to this question.



Methodology


Charity Navigator believes nonprofit organizations that engage in inclusive practices, such as collecting feedback from the people and communities they serve, may be more effective. We've partnered with GuideStar by Candid to survey organizations about their feedback practices. Nonprofit organizations can fill out the How We Listen section of their Candid profile to receive a rating.


Charity Navigator awards full credit for this Beacon to every nonprofit that is eligible for an Encompass Rating that completes the survey, in recognition of their willingness to publicly share this information with the nonprofit and philanthropic communities. This data is not evaluated for quality at this time. Validation will be added in future iterations of this Beacon.

Analysis and Research


Like the overall Encompass Rating System, the Culture & Community Beacon is designed to evolve as metrics are developed and ready for integration. Our partnership with Feedback Labs and Guidestar by Candid, and other partners including Fund for Shared Insight, GlobalGiving, and Keystone Accountability, enables us to launch the first version of this beacon with Constituent Feedback information collected on Candid's site.


Feedback practices have been shown to support better Diversity, Equity, and Inclusion outcomes, an essential area of assessment that we intend to further expand and develop in the future. Feedback Labs has documented several studies which indicate that beyond achieving organizational goals, nonprofits that are attentive and responsive to concerns and ideas raised by beneficiaries establish stronger relationships with the people they serve, promote greater equity, and empower constituents in ways that can help to ensure better long-term outcomes. You can find resources to help nonprofits improve their feedback practices here.

The Giving Basket had an issue with your donation. Please try again. If the problem persists contact us and include your Cart ID: Unknown