The nonprofit organization presents evidence of strategic thinking and goal setting through sharing their most important strategic goals.
Goal One: Align with Aquarium priorities in conservation, research and education. Strengthen environmental sustainability through workplace efficiencies, waste reduction, and sustainable gift shop packaging.
Goal Type: Focus on core programs to achieve mission and scale back on programs not seen as core.
Goal Two: Strengthen development opportunities through expanded donor engagement, improved donor communication and stewardship, advocacy, innovative marketing, and refined personal attention.
Goal Type: Invest in the capacity of our organization (financial, management, technical, etc.).
Goal Three: Attract and engage new donors, improve communication capabilities, build string advocacy with elected officials, and enhance Board member engagement.
Goal Type: Invest in the capacity of our organization (financial, management, technical, etc.).