Mission: Located at the Lorraine Motel, the assassination site of Dr. Martin Luther King, Jr., the National Civil Rights Museum chronicles the American civil rights movement, ... (More)

National Civil Rights Museum is a 501(c)(3) organization, with an IRS ruling year of 1983, and donations are tax-deductible.

Is this your nonprofit? Access your Star Rating Portal to submit data and edit your profile.


Contact Information

  http://www.civilrightsmuseum.org

 450 Mulberry Street
Memphis TN 38103 

  901-521-9699


You are viewing this organization's new Charity Navigator profile page. To view the legacy version, click here.

Star Rating System by Charity Navigator


Charity Navigator evaluates a nonprofit organization’s financial health including measures of stability, efficiency and sustainability. We also track accountability and transparency policies to ensure the good governance and integrity of the organization.




Exceptional

This charity's score is 90.49, earning it a 4-Star rating. Donors can "Give with Confidence" to this charity. 

This score is calculated from two sub-scores:

This score represents Form 990 data from 2019, the latest year published by the IRS.

View this organization’s historical ratings.


Back to Top

Star Rated Report

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Program Expense

Program Expense Ratio

75.7%


The Program Expense Ratio is determined by Program Expenses divided by Total Expense (average of most recent three 990s).


This measure reflects the percent of its total expenses a charity spends on the programs and services it exists to deliver. Dividing a charity's average program expenses by its average total functional expenses yields this percentage. We calculate the charity's average expenses over its three most recent fiscal years.


Source: IRS Form 990

Administrative Expenses

18.5%


As reported by charities on their IRS Form 990, this measure reflects what percent of its total budget a charity spends on overhead, administrative staff and associated costs, and organizational meetings. Dividing a charity's average administrative expenses by its average total functional expenses yields this percentage. We calculate the charity's average expenses over its three most recent fiscal years.


Source: IRS Form 990

Fundraising Expenses

5.6%


This measure reflects what a charity spends to raise money. Fundraising expenses can include campaign printing, publicity, mailing, and staffing and costs incurred in soliciting donations, memberships, and grants. Dividing a charity's average fundraising expenses by its average total functional expenses yields this percentage. We calculate the charity's average expenses over its three most recent fiscal years.


Source: IRS Form 990

Liabilities to Assets Ratio

1.4%


The Liabilities to Assets Ratio is determined by Total Liabilities divided by Total Assets (most recent 990).


Part of our goal in rating the financial performance of charities is to help donors assess the financial capacity and sustainability of a charity. As do organizations in other sectors, charities must be mindful of their management of total liabilites in relation to their total assets. This ratio is an indicator of an organization’s solvency and or long term sustainability. Dividing a charity's total liabilities by its total assets yields this percentage.


Source: IRS Form 990

Fundraising Efficiency

$0.31


The amount spent to raise $1 in charitable contributions. To calculate a charity's fundraising efficiency, we divide its average fundraising expenses by the average total contributions it receives. We calculate the charity's average expenses and average contributions over its three most recent fiscal years.


Source: IRS Form 990

Working Capital Ratio

3.19 years


Determines how long a charity could sustain its level of spending using its net available assets, or working capital, as reported on its most recently filed Form 990. We include in a charity's working capital unrestricted and temporarily restricted net assets, and exclude permanently restricted net assets. Dividing these net available assets in the most recent year by a charity's average total expenses, yields the working capital ratio. We calculate the charity's average total expenses over its three most recent fiscal years.


Source: IRS Form 990

Program Expense Growth

6.24%


We compute the average annual growth of program expenses using the following formula: [(Yn/Y0)(1/n)]-1, where Y0 is a charity's program expenses in the first year of the interval analyzed, Yn is the charity's program expenses in the most recent year, and n is the interval of years passed between Y0 and Yn.


Source: IRS Form 990

Governance


Charity Navigator looks to confirm on the Form 990 that the organization has these governance practices in place.


Sources Include: IRS Form 990

Governance:
Independent Voting Board Members  ... (More)
No Material Diversion of Assets ... (More)

A diversion of assets – any unauthorized conversion or use of the organization's assets other than for the organization's authorized purposes, including but not limited to embezzlement or theft – can seriously call into question a charity's financial integrity. We check the charity's last two Forms 990 to see if the charity has reported any diversion of assets. If the charity does report a diversion, then we check to see if it complied with the Form 990 instructions by describing what happened and its corrective action. This metric will be assigned to one of the following categories:

  • Full Credit: There has been no diversion of assets within the last two years.

  • Partial Credit: There has been a diversion of assets within the last two years and the charity has used Schedule O on the Form 990 to explain: the nature of the diversion, the amount of money or property involved and the corrective action taken to address the matter. In this situation, we deduct 7 points from the charity's Accountability and Transparency score.
  • No Credit: There has been a diversion of assets within the last two years and the charity's explanation on Schedule O is either non-existent or not sufficient. In this case, we deduct 15 points from the charity's Accountability and Transparency score.
(Less)
Audited Financials Prepared by Independent Accountant ... (More)

Audited financial statements provide important information about financial accountability and accuracy. They should be prepared by an independent accountant with oversight from an audit committee. (It is not necessary that the audit committee be a separate committee. Often at smaller charities, it falls within the responsibilities of the finance committee or the executive committee.) The committee provides an important oversight layer between the management of the organization, which is responsible for the financial information reported, and the independent accountant, who reviews the financials and issues an opinion based on its findings. We check the charity's Form 990 reporting to see if it meets this criteria.

  • Full Credit: The charity's audited financials were prepared by an independent accountant with an audit oversight committee.

  • Partial Credit: The charity's audited financials were prepared by an independent accountant, but it did not have an audit oversight committee. In this case, we deduct 7 points from the charity's Accountability and Transparency score.
  • No Credit: The charity did not have its audited financials prepared by an independent accountant. In this case, we deduct 15 points from the charity's Accountability and Transparency score.
(Less)
Does Not Provide Loan(s) to or Receive Loan(s) From Related Parties ... (More)
Documents Board Meeting Minutes ... (More)
Distributes 990 to Board Before Filing ... (More)
Compensates Board ... (More)

Policies


Charity Navigator looks to confirm on the Form 990, or for some metrics on the charity's website, that the organization has these policies in place.


Sources Include: IRS Form 990 and organization's website

Policies:
Conflict of Interest  ... (More)
Whistleblower ... (More)
Records Retention and Destruction ... (More)
CEO Compensation Process ... (More)
Donor Privacy ... (More)

Donors have expressed extreme concern about the use of their personal information by charities and the desire to have this information kept confidential. The exchanging and sale of lists for telemarketing and the mass distribution of "junk mail," among other things, can be minimized if the charity assures the privacy of its donors. Privacy policies are assigned to one of the following categories:

  • Yes: This charity has a written donor privacy policy published on its website, which states unambiguously that (1) it will not share or sell a donor's personal information with anyone else, nor send donor mailings on behalf of other organizations or (2) it will only share or sell personal information once the donor has given the charity specific permission to do so.

  • Opt-out: The charity has a written privacy policy published on its website which enables donors to tell the charity to remove their names and contact information from lists the charity shares or sells. How a donor can have themselves removed from a list differs from one charity to the next, but any and all opt-out policies require donors to take specific action to protect their privacy.
  • No: This charity either does not have a written donor privacy policy in place to protect their contributors' personal information, or the existing policy does not meet our criteria.

The privacy policy must be specific to donor information. A general website policy which references "visitor" or "user" personal information will not suffice. A policy that refers to donor information collected on the website is also not sufficient as the policy must be comprehensive and applicable to both online and offline donors. The existence of a privacy policy of any type does not prohibit the charity itself from contacting the donor for informational, educational, or solicitation purposes.

(Less)

Transparency


Charity Navigator looks to confirm on the Form 990, or for some metrics on the charity's website, that the organization makes this information easily accessible.


Sources Include: IRS Form 990 and organization's website

Transparency:
CEO Salary Listed on 990 ... (More)
Board of Directors Listed on Website ... (More)
Key Staff Listed on Website ... (More)
Audited Financial Statements on Website ... (More)
Form 990 Available on Website ... (More)

Additional Information

Unscored

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Total Revenue and Expenses

Total Revenue and Expenses

This chart displays the trend of revenue and expenses over the past several years for this organization, as reported on their IRS Form 990.

Salary of Key Persons

Presented here are this organizations key compensated staff members as identified by our analysts. This compensation data includes salary, cash bonuses and expense accounts and is displayed exactly how it is reported to the IRS. The amounts do not include nontaxable benefits, deferred compensation, or other amounts not reported on W-2. In some cases, these amounts may include compensation from related organizations. Read the IRS policies for compensation reporting



Terri Lee Freeman, President

$304,945 (2.96% of Total Expenses)


Source: IRS Form 990 (page 7), filing year 2020

Business Master File Data

Below are some key data points from the Exempt Organization IRS Business Master File (BMF) for this organization. Learn more about the BMF on the IRS website


Activities:

Museum, zoo, planetarium, etc. (BMF activity code: 060)


Foundation Status:

Organization which receives a substantial part of its support from a governmental unit or the general public   170(b)(1)(A)(vi) (BMF foundation code: 15)


Affiliation:

Independent - the organization is an independent organization or an independent auxiliary (i.e., not affiliated with a National, Regional, or Geographic grouping of organizations). (BMF affiliation code: 3)

Data Sources: IRS Forms 990

The Form 990 is a document that nonprofit organizations file with the IRS annually. We leverage finance and accountability data from it to form Encompass ratings. Click here to view this organization's Forms 990 on the IRS website (if any are available).

Pandemic Response

Due to the unprecedented nature of the pandemic, we give charities such as this one the opportunity to share the story of COVID's impact on them. Charities may submit their own pandemic responses through their nonprofit portal.


National Civil Rights Museum reported being impacted by COVID-19 in the following ways:
  • Program Delivery

  • Revenue


How COVID-19 impacted the organization's operations financially:

Prior to COVID, earned revenue from admissions, gift shop, and rental generated some 60% of total revenue. With closure to the public 3-1/2 months in FY2020, and 2-1/2 months in FY2021, earned revenue was down in FY2020-34% and then FY2021-41%. Contributed revenue was increased FY2020-20% and FY2021-19% due to special COVID related one-time grants and racial equity related one-time grants. The financial stability of the Museum is sound even with these challenges. In FY2020, staff were furloughed bringing FTE down to 38 from 52. In FY2021, staff remains level at 38.


How COVID-19 impacted the organization's delivery of programs:

The Museum closed to the public two times: 3/17/2020-6/30/2020 and 12/15/2020-2/28/2021, resulting in a drastic drop in earned revenue. Prior to COVIC, earned revenue accounted for some 60% of revenue. Annual attendance dropped FY2019 330,230 - FY2020 204,056 - FY2021 115,212. Online ticket reservations for museum tours were instituted to maintain social distancing and safety for Museum staff and visitors. FY2022, the Museum is gradually rebuilding its audience; this fiscal year's budget in terms of audience goal is an aggressive 247,624. The first quarter showed +1,087 visitors above budget. All in person programs as well as fundraising events were halted (Night at the Lorraine and Freedom Award). Virtual programming has allowed an expansion of audience from local to national as well as international. When the pandemic wanes, programs will become hybrid.


How this organization adapted to changing conditions caused by COVID-19:

The pandemic brought the cancellation of all programs, which at that time were in person based, with audience from the greater Memphis community. The Museum then pivoted to virtual programming which expanded the audience nationally and internationally. Virtual programming will continue once in person can be reinstated. In order to maintain museum visitor numbers at a safe level with social distancing, online ticket reservations were instituted. All staff and visitors must wear face masks. This has been found to be effective.


Innovations the organization intends to continue permanently after the pandemic:

Two important changes that were instituted due to the pandemic will continue after it is behind us: 1) Online ticketing reservations will continue. In fact, a grant is enabling the museum to research and identify a new admissions software system that has added functionality that we currently do not have, such as selling museum memberships with during online reservations. 2) The expansion of audience nationally and internationally make a solid case to continue virtual programming, even when in person is reinstituted.


Historical Ratings

Date PublishedForm 990 FYEOverall ScoreOverall Rating
Rating Version: 2.1
11/1/20212020 88.19
11/1/20202019 90.49
6/1/20192018 91.54
7/1/20182017 90.61
8/1/20172016 91.26
7/1/20162015 91.00
6/1/20162014 86.10
Rating Version: 2.0
10/1/20152014 81.79
10/1/20142013 77.97
8/1/20132012 88.42
6/1/20122011 83.05
9/20/20112010 89.07
Rating Version: 1.0
12/22/20102009 81.95
11/1/20092008 73.83
10/1/20082007 73.88
9/1/20072006 70.71
6/1/20062005 71.41
3/1/20052004 64.15
9/1/20042003 78.66
8/1/20032002 52.76
2/5/20032001 67.41

...   Impact & Results


This score estimates the actual impact a nonprofit has on the lives of those it serves, and determines whether it is making good use of donor resources to achieve that impact.


Impact & Results Score

Not Currently Scored

National Civil Rights Museum cannot currently be evaluated by our Encompass Rating Impact & Results methodology because either (A) it is eligible, but we have not yet received data; (B) we have not yet developed an algorithm to estimate its programmatic impact; (C) its programs are not direct services; or (D) it is not heavily reliant on contributions from individual donors.

Note: The absence of a score does not indicate a positive or negative assessment, it only indicates that we have not yet evaluated the organization.

Learn more about Impact & Results.

Do you work at National Civil Rights Museum? Join the waitlist for an updated Impact & Results score.


Back to Top

Additional Information

Unscored

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Largest Programs

Largest Programs



National Civil Rights Museum reported its largest program on its FY 2020 Form 990 as:


$7,845,722

Spent in most recent FY

100%

Percent of program expenses


FY2020 BEGAN WITH GREAT ENERGY LOOKING TO THE FUTURE. NCRM'S SIGNATURE FREEDOM AWARD ON OCT. 30, 2019 HONORED GLORIA STEINEM, HAFSAT ABIOLOA AND JOHN LEGEND. CONTINUING WORK OF THE STRATEGIC PLAN 2020 ... (More)


...   Leadership & Adaptability


This score provides an assessment of the organization's leadership capacity, strategic thinking and planning, and ability to innovate or respond to changes in constituent demand/need or other relevant social and economic conditions to achieve the organization's mission.


Leadership & Adaptability Score

100

out of 100

The score earned by National Civil Rights Museum is a passing score.

Encompass Rating V4 provides an evaluation of the organization's Leadership & Adaptability through the nonprofit organization submitting a survey response directly to Charity Navigator.


Back to Top

Leadership & Adaptability Report

100

of 100 points

Mission

The nonprofit organization presents evidence of strategic thinking through articulating the organization’s mission


THE NATIONAL CIVIL RIGHTS MUSEUM (NCRM), LOCATED AT THE HISTORIC LORRAINE MOTEL, HONORS AND PRESERVES THE LEGACY OF DR. MARTIN LUTHER KING. WE CHRONICLE THE AMERICAN CIVIL RIGHTS MOVEMENT AND TELL THE STORY OF THE ONGOING STRUGGLE FOR HUMAN RIGHTS. WE EDUCATE AND SERVE AS A CATALYST TO INSPIRE ACTION TO CREATE POSITIVE SOCIAL CHANGE.


Source: Nonprofit submitted responses

Vision

The nonprofit organization presents evidence of strategic thinking through articulating the organization’s vision.


We envision a society where human rights, racial and economic justice are extended to all.


Source: Nonprofit submitted responses

Strategic Goals

The nonprofit organization presents evidence of strategic thinking and goal setting through sharing their most important strategic goals.


Goal One: NCRM 2020-2023 Strategic Plan: Brand Reach and Footprint - Grow virtual and place-based audiences.

Goal Type: Grow, expand, scale or increase access to the existing programs and services.


Goal Two: NCRM 2020-2023 Strategic Plan: Education and Institutional Leadership - Serve as a reliable source for education related to mission, convene community and thought leaders on social justice.

Goal Type: Focus on core programs to achieve mission and scale back on programs not seen as core.


Goal Three: 2020-2023 Strategic Plan: Staff Development - invest in staff, help them understand how their job impacts NCRM's success, promote continual learning, a pipeline for diverse people to enter the field.

Goal Type: Invest in the capacity of our organization (financial, management, technical, etc.).


Source: Nonprofit submitted responses

Leadership Development

The nonprofit provides evidence of investment in leadership development


Describe an investment in leadership

Investments have included paying for courses/webinars and time to complete: e-Cornell University Diversity, Equity & Inclusion course for our Director of Community Engagement & DEI Initiatives, Unpacking Racism for Action a cohort-based monthly facilitated program over seven months (3 staff), 6-month fundraising course offered by a notable private foundation in Memphis for Development Associate, fifteen-hour Professional Development Hour's training on "Energy Management for Industries" for Operations Building Engineer.

Source: Nonprofit submitted responses

Mobilizing for Mission

The nonprofit provides evidence of leadership through focusing externally and mobilizing resources for the mission.


This organization mobilizes for mission in the following ways:
  • Strategic Partnerships

  • Thought Leadership

  • Raising Awareness

  • Policy Advocacy

What are this organization’s external mobilizaton efforts?

1) Strategic partnerships include Momentum a nonprofit organization with other arts/cultural organizations, AutoZone to develop an Executive Leadership initiative to increase representation of African Americans in the C-suites of corporations. Currently working to host a Town Hall at the museum on education funding on 10/28/21, to be co-hosted by Memphis Lift and the Hyde Family Foundation. These Town Halls are being held across the State of TN. 2) Senior Leadership members present at conferences (Association for State and Local History, Smart Meetings for Women Managers, Communicators of Women's Religious) and presentations for local nonprofit and profit organizations on civil rights history. 3) All museum programs are promoted via social media as well as traditional media - Facebook, Twitter, Instagram, LinkedIn. Museum programs are recorded and uploaded to the museum website and YouTube. 4) Participate in American Alliance of Museums Day on the Hill.

Source: Nonprofit submitted responses

Story of Adaptability

The nonprofit has an opportunity to tell the story of how the organization adapted to tremendous external changes in the last year.


The NCRM story for FY2020 and FY2021 is one of innovation, change, flexibility, commitment of the NCRM Family (board, staff, donors, partners) and working together as a team to develop and execute solutions. As with many other nonprofit organizations, corporations and small businesses, the COVID-19 pandemic was a challenge. NCRM had practiced emergency preparedness, but none prepared us for the pandemic. The strength of our museum was demonstrated by our staff team, the virtual programming, and through our internal and external communications. Zoom meetings became a way of life, as it did for other organizations. Technology took on greater importance - with VPNs and Virtual Programs. The Senior Leadership Team comprised of the Museum President, CFO, Chief Development officer, Chief of Marketing/External Affairs, Director of Operations, Director of IT, Director of Interpretation, Collections & Education, Director of Community Engagement, and the Executive Assistant of the President met frequently. Tough decisions were made to close Museum doors to the public for the first time in our history, and temporarily furlough staff. New ways of operating were devised to maintain the safety and health of all. Position responsibilities were restructured. Where possible working remotely was an option. Communications were maintained via All Staff Zoom meetings. Through HR, two All Staff meetings were focused on self-care with a community psychiatrist making a aligned presentations and answering questions - drawing staff out and giving them the opportunity to share feelings. Everyone was collectively told, that we each had to take a breath whenever we needed it. We have found it difficult to hire and keep frontline staff. Last month, the museum issued a vaccine mandate, but allowed staff to submit documents for religious or health reasons. Those not vaccinated must have a weekly negative COVID test. The NCRM pandemic saga continues.

Source: Nonprofit submitted responses

...   Culture & Community


This score provides an assessment of the organization's engagement with the constituents it serves, a practice we term Constituent Feedback. When organizations listen to constituents, they are able to better deliver on programs and meet the needs of stakeholders. A future version of this Beacon will also assess an organization's people operations and its Diversity, Equity and Inclusion (DEI) metrics.


Culture & Community Score

Not Currently Scored

National Civil Rights Museum is currently not eligible for a Culture & Community score because we have not received its Constituent Feedback data. Nonprofit organizations are encouraged to fill out the How We Listen section of their Candid profile. This data will provide the basis for the initial evaluation of Culture & Community.

Note: The absence of a score does not indicate a positive or negative assessment, it only indicates that we have not yet evaluated the organization.


Back to Top

Culture & Community Report

Unscored

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Constituent Feedback

Constituent Feedback


Constituent Feedback and Listening Practice data are not available for this organization. Nonprofit organizations are encouraged to fill out the How We Listen section of their Candid profile. This data will provide the basis for the initial evaluation of Culture & Community.


Charity Navigator believes nonprofit organizations that engage in inclusive practices, such as collecting feedback from the people and communities they serve, may be more effective. We award every nonprofit that completes the Candid survey full credit for this Beacon, in recognition of their willingness to publicly share this information with the nonprofit and philanthropic communities. Although the data is not evaluated for quality at this time, future iterations of this Beacon will include third party or other data that will serve to validate the information provided by the nonprofit.

Analysis and Research


Like the overall Encompass Rating System, the Culture & Community Beacon is designed to evolve as metrics are developed and ready for integration. Our partnership with Feedback Labs and Guidestar by Candid, and other partners including Fund for Shared Insight, GlobalGiving, and Keystone Accountability, enables us to launch the first version of this beacon with Constituent Feedback information collected on Candid's site.


Feedback practices have been shown to support better Diversity, Equity, and Inclusion outcomes, an essential area of assessment that we intend to further expand and develop in the future. Feedback Labs has documented several studies which indicate that beyond achieving organizational goals, nonprofits that are attentive and responsive to concerns and ideas raised by beneficiaries establish stronger relationships with the people they serve, promote greater equity, and empower constituents in ways that can help to ensure better long-term outcomes. You can find resources to help nonprofits improve their feedback practices here.

The Giving Basket had an issue with your donation. Please try again. If the problem persists contact us and include your Cart ID: Unknown