Vision

Our vision is a world where no big cats are kept in cages and where all 40+ species of wild cats thrive and are able to fulfill the critical role they play as predators in maintaining the balance of nature that is required to have healthy ecosystems.

Goals

1. 1.Our primary goal now is to prevent extinction of big cats in the wild, particularly the 30+ smaller wild cat species that do not get the attention that the "iconic" larger species garner. We do this by carefully assessing projects around the world devoted to reducing threats to the cats and providing funding to the most deserving of those projects.
2. 2.Expose those who mistreat big cats to protect the public from being misled, encourage enforcement of regulations by reporting violations, and take legal action against abusers where possible.
3. 3.Support stronger laws and regulations to protect the animals.