Mission

Darney K. Born Rivers, a Bronx native born in 1968, grew up in a neighborhood plagued by gangs and drugs. Despite facing challenges during his formative years, including the loss of both parents and multiple incarcerations due to involvement in narcotic selling, Rivers persevered and found support from his community. He recalls a time when there were only negative influences leading the youth astray, but he made a decision to turn his life around and become a positive force for change. Surviving the challenges of the dope, crack, HIV, Covid-19, and Swine Flu pandemics, Rivers found his purpose in life - to spread a positive message and lead people in the right direction. After realizing that he had been contributing to tearing down his community, he made a conscious choice to do the opposite and work towards building it up. Through his journey of personal growth and transformation, Rivers has become a beacon of hope and inspiration in the Bronx. In addition to his work with former inmates and running a weekly food pantry for families in need, Rivers is committed to uplifting his community and being a role model for the youth. His experiences have shaped his perspective on life and instilled in him a deep sense of responsibility to create a better future for those around him. Through his music, community organizing, and philanthropic efforts, Rivers continues to make a lasting impact in the Bronx and beyond.