Vision

Our Vision is to set the record straight on the negative effects of dairy on health, well-being, food equity, and the climate.

Goals

1. 1.To support healthcare providers with educational materials regarding kids and dairy symptoms by bridging the gap, delivering our dairy-free message through trusted professionals.
2. 2.To fight dietary racism in schools by getting the Addressing Digestive Distress in Stomachs of Our Youth (ADD SOY) Act passed into law, ending the Federal Milk Mandate in public schools.
3. 3.To highlight that 9 out of 10 serial killers grew up drinking milk. This is no more ridiculous than Big Dairy’s advertising slogan: “9 out of 10 U.S. Olympians grew up drinking milk.”