Mission

Our core purpose is to create UPSTANDERS, a term for individuals who will stand against antisemitism as well as bigotry, prejudice, and persecution in all forms. The Holocaust was possible because the overwhelming majority of Europe’s citizens failed to stand up against the Nazi regime and its evil desire to purge Jews from existence. Those who did not actively participate chose to merely stand by and watch or even closed their eyes as if it were too distasteful to acknowledge. Only a very few brave men and women risked everything to defend the Jewish people and try to save lives. Had more good people been willing to stand up, the outcome of the Holocaust could have been very different. If we can succeed in inspiring a new generation to become Upstanders against the evils being perpetrated in our world today, the future can be radically improved for all of us.