Vision

JPMA Cares is closing the gap by amplifying critically important safety messages to reach the parents and caregivers who most need this education, while aspiring to be the central repository for industry data to further reduce preventable injuries and deaths. JPMA Cares works across the industry to deliver a unified message for parents on the most important safety topics.

Goals

1. 1.Build secure and sustainable funding streams by deepening relationships with existing funders, building the donor base, growing the grant pipeline, and enhancing fundraising at and through events.
2. 2.Safe Sleep Campaign
3. 3.Develop a simple, QR code based, go to baby safety instruction manual for parents and caregivers that provides broad foundational knowledge that is easily accessible and highly actionable, resulting in safer environments for baby.