Vision

We create impactful experiences, provide FREE in-home PSA test kits, and foster hope for a future where prostate cancer is detected early, treated effectively, and ultimately conquered.

Goals

1. 1.Fuel Education - We are launching a mobile podcast, Still Kicking, sharing real stories from survivors affected by prostate cancer. As we travel the nation powering the Blue Wave, the podcast and free in-home PSA test kits will be available everywhere CKC goes. Our goal is to break down stigma, equip men with tools to take action, and establish CKC as a trusted source for information and hope.
2. 2.Drive Awareness - We are committed to each day in September, Prostate Cancer Awareness Month, CKC will lead the Awareness Ride Across America, the longest continuous ride in the United States. The ride strategically connects with major NASCAR, NFL, and MLB events to reach communities nationwide. Men are invited to join for an hour or the full month as we ride to raise awareness and save lives.
3. 3.Partnerships extend CKC’s reach. NASCAR, all September races, with opportunities for CKC pace car increases fan engagement. NFL and MLB outreach during Sunday and Monday games with resources, materials, and survivor testimonials. Motorcycle Rallies, bring together nearly two million riders annually. CKC’s signature Awareness Rides are free, feature giveaways, influencers, and organized routes.