Mission: Heart of Los Angeles (HOLA) provides underserved youth with exceptional programs in academics, arts and athletics within a nurturing environment, empowering them to  ... (More)

Heart of Los Angeles (HOLA) is a 501(c)(3) organization, with an IRS ruling year of 1996, and donations are tax-deductible.

Is this your nonprofit? Apply for a Star Rating Portal to submit data and edit your profile.


Contact Information

  http://www.heartofla.org

 2701 Wilshire Boulevard
Suite 100
Los Angeles CA 90057 

  213-389-1148


You are viewing this organization's new Charity Navigator profile page. To view the legacy version, click here.

Star Rating System by Charity Navigator


Charity Navigator evaluates a nonprofit organization’s financial health including measures of stability, efficiency and sustainability. We also track accountability and transparency policies to ensure the good governance and integrity of the organization.




Exceptional

This charity's score is 96.46, earning it a 4-Star rating. Donors can "Give with Confidence" to this charity. 

This score is calculated from two sub-scores:

This score represents Form 990 data from 2019, the latest year published by the IRS.

View this organization’s historical ratings.


Back to Top

Star Rated Report

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Program Expense

Program Expense Ratio

85.1%


The Program Expense Ratio is determined by Program Expenses divided by Total Expense (average of most recent three 990s).


This measure reflects the percent of its total expenses a charity spends on the programs and services it exists to deliver. Dividing a charity's average program expenses by its average total functional expenses yields this percentage. We calculate the charity's average expenses over its three most recent fiscal years.


Source: IRS Form 990

Administrative Expenses

6.7%


As reported by charities on their IRS Form 990, this measure reflects what percent of its total budget a charity spends on overhead, administrative staff and associated costs, and organizational meetings. Dividing a charity's average administrative expenses by its average total functional expenses yields this percentage. We calculate the charity's average expenses over its three most recent fiscal years.


Source: IRS Form 990

Fundraising Expenses

8.1%


This measure reflects what a charity spends to raise money. Fundraising expenses can include campaign printing, publicity, mailing, and staffing and costs incurred in soliciting donations, memberships, and grants. Dividing a charity's average fundraising expenses by its average total functional expenses yields this percentage. We calculate the charity's average expenses over its three most recent fiscal years.


Source: IRS Form 990

Liabilities to Assets Ratio

25.5%


The Liabilities to Assets Ratio is determined by Total Liabilities divided by Total Assets (most recent 990).


Part of our goal in rating the financial performance of charities is to help donors assess the financial capacity and sustainability of a charity. As do organizations in other sectors, charities must be mindful of their management of total liabilites in relation to their total assets. This ratio is an indicator of an organization’s solvency and or long term sustainability. Dividing a charity's total liabilities by its total assets yields this percentage.


Source: IRS Form 990

Fundraising Efficiency

$0.05


The amount spent to raise $1 in charitable contributions. To calculate a charity's fundraising efficiency, we divide its average fundraising expenses by the average total contributions it receives. We calculate the charity's average expenses and average contributions over its three most recent fiscal years.


Source: IRS Form 990

Working Capital Ratio

4.59 years


Determines how long a charity could sustain its level of spending using its net available assets, or working capital, as reported on its most recently filed Form 990. We include in a charity's working capital unrestricted and temporarily restricted net assets, and exclude permanently restricted net assets. Dividing these net available assets in the most recent year by a charity's average total expenses, yields the working capital ratio. We calculate the charity's average total expenses over its three most recent fiscal years.


Source: IRS Form 990

Program Expense Growth

10.81%


We compute the average annual growth of program expenses using the following formula: [(Yn/Y0)(1/n)]-1, where Y0 is a charity's program expenses in the first year of the interval analyzed, Yn is the charity's program expenses in the most recent year, and n is the interval of years passed between Y0 and Yn.


Source: IRS Form 990

Governance


Charity Navigator looks to confirm on the Form 990 that the organization has these governance practices in place.


Sources Include: IRS Form 990

Governance:
Independent Voting Board Members  ... (More)
No Material Diversion of Assets ... (More)

A diversion of assets – any unauthorized conversion or use of the organization's assets other than for the organization's authorized purposes, including but not limited to embezzlement or theft – can seriously call into question a charity's financial integrity. We check the charity's last two Forms 990 to see if the charity has reported any diversion of assets. If the charity does report a diversion, then we check to see if it complied with the Form 990 instructions by describing what happened and its corrective action. This metric will be assigned to one of the following categories:

  • Full Credit: There has been no diversion of assets within the last two years.

  • Partial Credit: There has been a diversion of assets within the last two years and the charity has used Schedule O on the Form 990 to explain: the nature of the diversion, the amount of money or property involved and the corrective action taken to address the matter. In this situation, we deduct 7 points from the charity's Accountability and Transparency score.
  • No Credit: There has been a diversion of assets within the last two years and the charity's explanation on Schedule O is either non-existent or not sufficient. In this case, we deduct 15 points from the charity's Accountability and Transparency score.
(Less)
Audited Financials Prepared by Independent Accountant ... (More)

Audited financial statements provide important information about financial accountability and accuracy. They should be prepared by an independent accountant with oversight from an audit committee. (It is not necessary that the audit committee be a separate committee. Often at smaller charities, it falls within the responsibilities of the finance committee or the executive committee.) The committee provides an important oversight layer between the management of the organization, which is responsible for the financial information reported, and the independent accountant, who reviews the financials and issues an opinion based on its findings. We check the charity's Form 990 reporting to see if it meets this criteria.

  • Full Credit: The charity's audited financials were prepared by an independent accountant with an audit oversight committee.

  • Partial Credit: The charity's audited financials were prepared by an independent accountant, but it did not have an audit oversight committee. In this case, we deduct 7 points from the charity's Accountability and Transparency score.
  • No Credit: The charity did not have its audited financials prepared by an independent accountant. In this case, we deduct 15 points from the charity's Accountability and Transparency score.
(Less)
Does Not Provide Loan(s) to or Receive Loan(s) From Related Parties ... (More)
Documents Board Meeting Minutes ... (More)
Distributes 990 to Board Before Filing ... (More)
Compensates Board ... (More)

Policies


Charity Navigator looks to confirm on the Form 990, or for some metrics on the charity's website, that the organization has these policies in place.


Sources Include: IRS Form 990 and organization's website

Policies:
Conflict of Interest  ... (More)
Whistleblower ... (More)
Records Retention and Destruction ... (More)
CEO Compensation Process ... (More)
Donor Privacy ... (More)

Donors have expressed extreme concern about the use of their personal information by charities and the desire to have this information kept confidential. The exchanging and sale of lists for telemarketing and the mass distribution of "junk mail," among other things, can be minimized if the charity assures the privacy of its donors. Privacy policies are assigned to one of the following categories:

  • Yes: This charity has a written donor privacy policy published on its website, which states unambiguously that (1) it will not share or sell a donor's personal information with anyone else, nor send donor mailings on behalf of other organizations or (2) it will only share or sell personal information once the donor has given the charity specific permission to do so.

  • Opt-out: The charity has a written privacy policy published on its website which enables donors to tell the charity to remove their names and contact information from lists the charity shares or sells. How a donor can have themselves removed from a list differs from one charity to the next, but any and all opt-out policies require donors to take specific action to protect their privacy.
  • No: This charity either does not have a written donor privacy policy in place to protect their contributors' personal information, or the existing policy does not meet our criteria.

The privacy policy must be specific to donor information. A general website policy which references "visitor" or "user" personal information will not suffice. A policy that refers to donor information collected on the website is also not sufficient as the policy must be comprehensive and applicable to both online and offline donors. The existence of a privacy policy of any type does not prohibit the charity itself from contacting the donor for informational, educational, or solicitation purposes.

(Less)

Transparency


Charity Navigator looks to confirm on the Form 990, or for some metrics on the charity's website, that the organization makes this information easily accessible.


Sources Include: IRS Form 990 and organization's website

Transparency:
CEO Salary Listed on 990 ... (More)
Board of Directors Listed on Website ... (More)
Key Staff Listed on Website ... (More)
Audited Financial Statements on Website ... (More)
Form 990 Available on Website ... (More)

Additional Information

Unscored

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Total Revenue and Expenses

Total Revenue and Expenses

This chart displays the trend of revenue and expenses over the past several years for this organization, as reported on their IRS Form 990.

Salary of Key Persons

Presented here are this organizations key compensated staff members as identified by our analysts. This compensation data includes salary, cash bonuses and expense accounts and is displayed exactly how it is reported to the IRS. The amounts do not include nontaxable benefits, deferred compensation, or other amounts not reported on Form W-2. In some cases, these amounts may include compensation from related organizations. Read the IRS policies for compensation reporting



Tony Brown, President, Executive Director

$161,054 (3.49% of Total Expenses)


Current CEO and Board Chair can be found in the Leadership & Adaptability report below.

Source: IRS Form 990 (page 7), filing year 2020

Business Master File Data

Below are some key data points from the Exempt Organization IRS Business Master File (BMF) for this organization. Learn more about the BMF on the IRS website


Activities:

Boy Scouts, Girl Scouts, etc. (BMF activity code: 320)


Foundation Status:

Organization which receives a substantial part of its support from a governmental unit or the general public   170(b)(1)(A)(vi) (BMF foundation code: 15)


Affiliation:

Independent - the organization is an independent organization or an independent auxiliary (i.e., not affiliated with a National, Regional, or Geographic grouping of organizations). (BMF affiliation code: 3)

Data Sources: IRS Forms 990

The Form 990 is a document that nonprofit organizations file with the IRS annually. We leverage finance and accountability data from it to form Encompass ratings. Click here to view this organization's Forms 990 on the IRS website (if any are available).

Pandemic Response

Due to the unprecedented nature of the pandemic, we give charities such as this one the opportunity to share the story of COVID's impact on them. Charities may submit their own pandemic responses through their nonprofit portal.


Heart of Los Angeles (HOLA) reported being impacted by COVID-19 in the following ways:
  • Program Delivery

  • Fundraising Capacity

  • Revenue

  • Staffing

  • Administrative Capacity

  • Balance Sheet


How COVID-19 impacted the organization's operations financially:

The pandemic has posed significant challenges in fundraising, including the postponement of HOLA’s new Arts and Recreation Center’s ribbon cutting event, the cancellation of its largest annual fundraising event, a reduction in traditional foundation support, and more. However, to help mitigate these challenges, HOLA secured more than $706,000 in relief funds in the first eight months, worked with current donors to reallocate funding to meet HOLA’s changing needs, invested in development capacity that resulted in 137% growth in individual giving over the previous fiscal year, as well as launched several successful virtual fundraising events and campaigns. Additionally, HOLA secured two rounds of SBA’s Paycheck Protection Program that have played a critical role in HOLA’s ability to mitigate revenue gaps and maintain cash flow, while also helping to retain HOLA’s full staff and close both affected Fiscal Years (2020 and 2021) with surpluses.


How COVID-19 impacted the organization's delivery of programs:

In the weeks immediately following the Los Angeles Unified School District’s school closures in March 2020, HOLA pivoted its programs to a remote service model and simultaneously began to connect via phone each week with 800+ youth in more than 500 families and provide them with invaluable, deepened support (i.e. technology support, direct aid, legal support, food, housing, academic intervention, etc.). HOLA was able to maintain nearly every aspect of its core programs and services with the exception of its athletic leagues and clinics. During this time, it became increasingly clear that the basic needs of our families were becoming more chronic than circumstantial. In response, HOLA centralized its ad hoc family services into a formalized Family Services Department (FSD) that now oversees HOLA’s expanded case management support, mental health/counseling services and the distribution of tangible resources to our community.


How this organization adapted to changing conditions caused by COVID-19:

HOLA’s 4-building campus shut down immediately following the Los Angeles Unified School District’s school closures in March 2020, adhering to the City’s Safer At Home ordinance and has continued to maintain the strictest protocols to ensure the safety of our families and staff. HOLA immediately and successfully converted to a full remote programming model, utilizing online platforms such as Google Classrooms and Zoom. HOLA was able to repurpose its non-teaching staff to provide weekly check-ins to each student/family and to gather, vet and distribute available resources. Since March 2020, HOLA has delivered 1,750+ grocery bags, distributed $232,900 in direct aid (grocery gift cards, essential items, rental assistance, etc.), established an Essentials Pantry, launched a fully-funded meal delivery service, and developed an in-house Digital Resource Library. HOLA also hosted three vaccine events that provided 1,553 total vaccinations to the community.


Innovations the organization intends to continue permanently after the pandemic:

While HOLA has always provided support for families, HOLA immediately began to elevate and centralize these services, resulting in a formalized Family Services Department that has become a critical part of HOLA’s work of prioritizing family stabilization. HOLA’s College and Career Success (CCS) Program saw some aspects of virtual programming (i.e. attendance rates, staff and peer-to-peer connections) even more successful than in-person offerings prior to the pandemic. As a result, the CCS Program has adopted a hybrid model of in-person and digital programming. With the re-integration of in-person programing, HOLA has implemented more robust student check-in procedures and data collection, including daily health screenings, that will continue to be implemented and strictly enforced across HOLA’s programs. HOLA took lessons learned from the successes and challenges of its recent virtual fundraising events and developed a new fundraising strategy focusing on small virtual live events.


Historical Ratings

Date PublishedForm 990 FYEOverall ScoreOverall Rating
Rating Version: 2.1
12/1/20212019 96.46
12/23/20202019 95.47

This organization received multiple star ratings within this fiscal year, due to an update to it's Accountability and Transparency data and/or the receipt of an amended Form 990.

9/3/20192018 96.46
8/1/20182017 92.13
12/22/20172016 94.91
11/1/20162015 91.88
6/1/20162014 92.02
Rating Version: 2.0
10/1/20152014 92.17
9/1/20142013 92.88
9/1/20132012 92.86
5/1/20132011 92.85

...   Impact & Results


This score estimates the actual impact a nonprofit has on the lives of those it serves, and determines whether it is making good use of donor resources to achieve that impact.


Impact & Results Score

Not Currently Scored

Heart of Los Angeles (HOLA) cannot currently be evaluated by our Encompass Rating Impact & Results methodology because either (A) it is eligible, but we have not yet received data; (B) we have not yet developed an algorithm to estimate its programmatic impact; (C) its programs are not direct services; or (D) it is not heavily reliant on contributions from individual donors.

Note: The absence of a score does not indicate a positive or negative assessment, it only indicates that we have not yet evaluated the organization.

Learn more about Impact & Results.

Do you work at Heart of Los Angeles (HOLA)? Join the waitlist for an updated Impact & Results score.


Back to Top

Additional Information

Unscored

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Largest Programs

Largest Programs



Heart of Los Angeles (HOLA) reported its three largest programs on its FY 2020 Form 990 as:


$2,798,265

Spent in most recent FY

61%

Percent of program expenses


EDUCATION: HOLA'S ACADEMIC PIPELINE PROVIDED INTENSIVE, EXCEPTIONAL ACADEMIC SUPPORT, INSTRUCTION AND OPPORTUNITIES TO 482 ELEMENTARY, MIDDLE SCHOOL AND HIGH SCHOOL STUDENTS AND COLLEGE-GOING ALUMNI.  ... (More)


$1,372,501

Spent in most recent FY

30%

Percent of program expenses


ARTS: HOLA'S VISUAL ARTS DEPARTMENT PROVIDED 319 YOUTH WITH ENGAGING VISUAL ARTS PROGRAMS, INCLUDING MORE THAN 70 IN-PERSON CLASSES, 12 FIELD TRIPS, AND 27 WEEKLY HOURS OF ART INSTRUCTION IN SEVERAL D ... (More)


$370,933

Spent in most recent FY

8%

Percent of program expenses


ATHLETICS: HOLA'S ATHLETICS DEPARTMENT OFFERED PROGRAMMING TO MORE THAN 600 YOUTH WHO OTHERWISE WOULD HAVE LIMITED OR NO ACCESS TO SPORTS OPPORTUNITIES AND SAFE PLACES TO PLAY. THROUGH GROUP AND INDIV ... (More)


...   Leadership & Adaptability


This score provides an assessment of the organization's leadership capacity, strategic thinking and planning, and ability to innovate or respond to changes in constituent demand/need or other relevant social and economic conditions to achieve the organization's mission.


Leadership & Adaptability Score

100

out of 100

The score earned by Heart of Los Angeles (HOLA) is a passing score. This score has no effect on the organization's Star Rating.

Encompass Rating V4 provides an evaluation of the organization's Leadership & Adaptability through the nonprofit organization submitting a survey response directly to Charity Navigator.


Back to Top

Leadership & Adaptability Report

100

of 100 points

Mission

The nonprofit organization presents evidence of strategic thinking through articulating the organization’s mission


Heart of Los Angeles (HOLA) provides underserved youth with free, exceptional after-school programs in academics, arts and athletics within a nurturing environment, empowering them to develop their potential, pursue their education and strengthen their communities.


Source: Nonprofit submitted responses

Vision

The nonprofit organization presents evidence of strategic thinking through articulating the organization’s vision.


Throughout its three decades of serving this community, HOLA’s overarching goal has remained the same: to become the most impactful community center it can be, ensuring that every student growing up in and around this neighborhood has equitable opportunities to succeed. Throughout all of HOLA’s nine academic and enrichment programs, HOLA works to dispel educational barriers by investing in youth. HOLA is uniquely positioned to significantly contribute to the transformation of our broader neighborhood into a vibrant, inclusive, safe community that offers equitable opportunities for all of its residents, all stemming from our center in the "heart" of Los Angeles. Twenty years from now, HOLA will look back knowing that other urban dense neighborhoods have been able to draw from what we've built here and the lessons we've learned and contributions we made along that way.


Source: Nonprofit submitted responses

Strategic Goals

The nonprofit organization presents evidence of strategic thinking and goal setting through sharing their most important strategic goals.


Goal One: Continue to propel HOLA’s equity work forward to address educational equity for students of color.

Goal Type: This goal reflects our commitment to further our advocacy work for our organization and or cause area.


Goal Two: Grow the scope of HOLA’s programs and services through the expansion of its campus and the continuation of its core programs.

Goal Type: Grow, expand, scale or increase access to the existing programs and services.


Goal Three: Bolster HOLA’s ability to more efficiently and effectively address the immediate emergent needs of HOLA youth and families.

Goal Type: Invest in the capacity of our organization (financial, management, technical, etc.).


Source: Nonprofit submitted responses

Leadership Development

The nonprofit provides evidence of investment in leadership development


Describe an investment in leadership

For the past several years, HOLA has been evolving into a more complex and sophisticated organization, supported by the expansion of our campus to include our flagship Arts and Recreation Center that will allow HOLA to increase our capacity to our target of 4,000 people served annually by 2025. To help ensure that the organization is poised to best meet this growth, HOLA has been investing in leadership development in a number of ways, including: 1) expanding the executive leadership team to include the key new positions of Deputy Director, Senior Director of Development, Senior Director of Programs, and Senior Director of Administration and Finance; 2) providing a variety of training opportunities leadership competencies, antiracism and equity, and much more to HOLA’s leadership team that also includes all senior program staff; 3) providing leadership coaching through Watson Consulting Group to HOLA’s leadership team.

Source: Nonprofit submitted responses

Mobilizing for Mission

The nonprofit provides evidence of leadership through focusing externally and mobilizing resources for the mission.


This organization mobilizes for mission in the following ways:
  • Strategic Partnerships

  • Networks of Collective Impact Efforts

  • Thought Leadership

  • Raising Awareness

  • Community Building

  • Policy Advocacy

What are this organization’s external mobilizaton efforts?

HOLA’s CEO serves on the Promise Zone Leadership Council, Steering Committee for the CA3 Advocacy Group and on the Advisory Committee of the California Senate Rules Committee. HOLA’s Executive Team shares our pedagogy and delivery model on a variety of high-level Out of School Time (OST) committees that include the Mayor's OST STEM Intermediary Task Force, Reimagine LA Policy Work Group and Youth and Education Subgroup, ExpandLA Task Force, Youth Justice Work Group, Los Angeles Promise Zone Partner Group and a coalition of Los Angeles Afterschool Providers. Through this work, HOLA’s leadership is playing a key role in efforts that include defining and setting standards for high quality OST services, advocating for additional funding for the sector and supporting the creation of a Department of Youth Development for LA County as part of the roll-out of LA County’s ballot Measure J, dedicated to addressing the disproportionate impact of racial injustice through community investments.

Source: Nonprofit submitted responses

Story of Adaptability

The nonprofit has an opportunity to tell the story of how the organization adapted to tremendous external changes in the last year.


Throughout the pandemic, HOLA adapted and developed its programs and services in response to the growing and changing needs of the community. In the weeks immediately following the LA Unified School District’s (LAUSD) school closures in March 2020, HOLA pivoted its programs to a remote service model and provided 840 unduplicated youth in 500+ families with invaluable and deepened support that included remote access to core programs, including online tutoring, age-specific Google classrooms throughout academic and enrichment programs, the creation of distance learning materials, such as Art at Home lessons, nearly 700 visual art kits, coach-led at-home workouts, private music lessons, cooking classes, virtual music concerts, as well as weekly online College Access programming. This spring, HOLA adopted and began implementing an approach to the return to in-person programming designed to supersede current health recommendations put forth by state and local officials. Now fully open for in-person instruction, HOLA further adapted organizational policies to create plans for operations that include both staff and student vaccination policies, extensive safety procedures, long-term remote work arrangements, and more. To support critical recovery efforts, HOLA partnered with community health organizations to host five successful COVID-19 vaccination site events on our campus and provided 1,600+ vaccinations to the community. HOLA also significantly adapted fundraising strategies to move away from reliance on an in-person gala, bulking up its communications, individual and major giving strategies, etc.

Source: Nonprofit submitted responses

Additional Information

Unscored

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Organization Leadership

Organization Leadership


Tony M. Brown

Executive Director

Alison Whalen

President

...   Culture & Community


This score provides an assessment of the organization's engagement with the constituents it serves, a practice we term Constituent Feedback. When organizations listen to constituents, they are able to better deliver on programs and meet the needs of stakeholders. A future version of this Beacon will also assess an organization's people operations and its Diversity, Equity and Inclusion (DEI) metrics.


Culture & Community Score

Not Currently Scored

Heart of Los Angeles (HOLA) is currently not eligible for a Culture & Community score because we have not received its Constituent Feedback data. Nonprofit organizations are encouraged to fill out the How We Listen section of their Candid profile. This data will provide the basis for the initial evaluation of Culture & Community.

Note: The absence of a score does not indicate a positive or negative assessment, it only indicates that we have not yet evaluated the organization.


Back to Top

Culture & Community Report

Unscored

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Constituent Feedback

Constituent Feedback


Constituent Feedback and Listening Practice data are not available for this organization. Nonprofit organizations are encouraged to fill out the How We Listen section of their Candid profile. This data will provide the basis for the initial evaluation of Culture & Community.


Charity Navigator believes nonprofit organizations that engage in inclusive practices, such as collecting feedback from the people and communities they serve, may be more effective. We award every nonprofit that completes the Candid survey full credit for this Beacon, in recognition of their willingness to publicly share this information with the nonprofit and philanthropic communities. Although the data is not evaluated for quality at this time, future iterations of this Beacon will include third party or other data that will serve to validate the information provided by the nonprofit.

Analysis and Research


Like the overall Encompass Rating System, the Culture & Community Beacon is designed to evolve as metrics are developed and ready for integration. Our partnership with Feedback Labs and Guidestar by Candid, and other partners including Fund for Shared Insight, GlobalGiving, and Keystone Accountability, enables us to launch the first version of this beacon with Constituent Feedback information collected on Candid's site.


Feedback practices have been shown to support better Diversity, Equity, and Inclusion outcomes, an essential area of assessment that we intend to further expand and develop in the future. Feedback Labs has documented several studies which indicate that beyond achieving organizational goals, nonprofits that are attentive and responsive to concerns and ideas raised by beneficiaries establish stronger relationships with the people they serve, promote greater equity, and empower constituents in ways that can help to ensure better long-term outcomes. You can find resources to help nonprofits improve their feedback practices here.

The Giving Basket is having a some issues. If you wish to donate, please refresh the page. If the problem persists contact us and include your Cart ID: Not Assigned