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Mission, Vision, and Goals

 
 
Mission
  • Impactful.  You know where your money goes. You also care passionately about what your money does. We will be part of the movement to help charities become more impactful, and to clearly share that information with their donors and beneficiaries.
  • Philanthropy.  For most people this word conjures images of the uber-wealthy. But Google tells us that philanthropy is "the desire to promote the welfare of others, expressed especially by the generous donation of money to good causes." Every donor who opens their hearts, minds, and wallets to good causes is a philanthropist and we will help donors of all means embrace that identity.
  • Easier.  Giving shouldn't be hard. Feeling good about giving and knowing it's making a difference shouldn't be hard. We're here to help make it easier for nonprofits to articulate and share their impact on our site, and for donors to understand what that means for the causes they care about.
  • All.  Philanthropy is inclusive. Charity Navigator is a free and open resource accessible to anyone with an internet connection. We commit to further improving the user experience and the value you derive from Charity Navigator, whether you are a donor, charity, foundation, researcher, etc.

 

Vision

  • Inclusive.  Donors of all shapes and sizes both within and outside the nonprofit sector share an interest and a role in philanthropy. Everyone has a part to play and should feel needed and welcome.
  • Vibrant.  We envision a sector that is healthy, dynamic, energized, and growing to meet our world's modern needs.
  • Effective.  Together we can make a measurable difference in the world.

 


 
Goals
 
  • Equip the entire philanthropic ecosystem with the tools, ratings, and information they need to make impactful investments
  • Expand the number of people and organizations who understand and commit to the idea of intentional philanthropy
  • Deepen our community's commitment to giving

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