May 1, 2012
Another record has been broken here at Charity Navigator. The highest traffic we had ever seen in one day up until recently was roughly 80,000 visits which occurred after the Haiti earthquake back in 2010. This was not entirely surprising given that we are often turned to for guidance during natural disasters and reliance upon us has grown over the years. However, that record amount of visits to our site was broken recently because of our rating of Invisible Children (that produced the Kony 2012 video). The buzz around the video and our rating of Invisible Children led to roughly 250,000 visits in just one day! That is more than triple any number we had ever seen before! The power of social media was striking and continued to be reflected in higher visits to our site for quite awhile thereafter.
The photo you see beside this report is a continuing reminder of the interest in our work on the world stage. I am joined in this photo by a group of colleagues from Singapore. They met with me recently to learn more about the Charity Navigator rating system and how it might be applicable to their country. This inquiry, among others, brings us to a total of 25 countries (on every continent except Antarctica!) that have contacted us for guidance in their efforts to hold charities more accountable and assist donors in making intelligent giving decisions.
Speaking of the international stage, our International Coordinator (who handles most of the aforementioned inquiries) Dr. Robert Penna, has just received an award. His wonderful book – The Nonprofit Outcomes Toolbox – has been awarded the The Skystone Partners Prize for Research on Fundraising and Philanthropy by the Association of Fundraising Professionals. In awarding the prize the AFP noted that “Success in fundraising serves, but is also served by, overall organizational effectiveness. This book provides an accessible and comprehensive set of tools for promoting that effectiveness. In keeping with the qualifications and criteria for this AFP research prize, Dr. Penna’s book is outstanding.” Congratulations to my dear colleague, co-author and advisor Dr. Penna!
Finally, I want to thank our friends at Liquidnet for providing us with funding to assist in our continued work on CN 3.0. Liquidnet is playing a vital role in helping to foster a more rationale philanthropic marketplace. We are honored to have their vitally needed support. Of course, we also couldn’t do what we do without your continuing support as well. Thanks as always!
All the best,
P.S. You can listen in on my latest interview about Charity Navigator’s past, present and future on the Ted Hart Radio show here.