Disable all preview features

Survey Results

Charity Navigator polled its users (in 2006)  to learn more about the philanthropic response to Hurricane Katrina. Here's what we uncovered:

  • When asked if our users were confident in how charities spent the $4.25 billion raised to support Katrina-related relief efforts, less than 8% were very confident. The majority (64%) of the respondents had little to no confidence in how the money was used.
  • Over half (51%) of the respondents donated to the American Red Cross.
    • Those that supported the Red Cross' Katrina relief work were very or somewhat satisfied with its response (60%) and very or somewhat confident (69%) in the charity's ability to handle a major disaster in the future.
    • Those that chose not to make a contribution to the Red Cross expressed little to no satisfaction (53%) in the charity's response and had little to no confidence (56%) in the organization's ability to respond to the next tragedy.
  • The majority (87%) of our respondents did donate to the Katrina relief and recovery efforts.
    • By and large, respondents did not regret (82%) any of the contributions.
    • Just over half (52%) of those who made a donation directed it to a charity they had not previously supported.
    • A promising discovery for the charities on the receiving end of all this goodwill is that 52% of the respondents indicated that they would be open to the possibility of supporting the charity's programs again in the future.
    • Many factors influenced donors' decisions to support specific nonprofits. Those factors that were most influential included the following: a friend or family member's recommendation (15%), media coverage of the charity (14%), the charity's own website (12%), and Charity Navigator's analysis of the charity (11%).
    • Very few people were persuaded to give based on seeing an ad for the charity (7%) or after reading the charity's annual report (2%). No one reported being influenced by a celebrity's endorsement of the charity.
    • And just as other surveys and charities have reported, donor fatigue failed to materialize as the majority of donors (87%) viewed their Katrina donation as an 'extra' gift.

We thank everyone who took the time to answer our survey.

[ X ]

Did You Know We Are a Charity, Too?

If even a third of the 7 million people who visited our site last year had donated a dollar to Charity Navigator, we would comfortably meet our annual budget and be able to do what so many of you ask us to do every day--rate more charities!

With the support of users like you, we are currently investing in staff and technology. This will allow us to improve the search and organizational features of our site, making it easier to find the information that matters most to you. We will also continue to enhance our evaluation system and metrics.

So, whether you're a first time visitor or a long time user, we ask for your help in achieving our goal. Your gift of any size is most deeply appreciated! Thank You!

With the support of users like you, we are making it easier to find the info that matters most. Thank you!

Join Our Mailing List

Join over 400,000 other informed givers and get updates on charity ratings, new features, hot topics, and tips for donating.

Help Center