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Human Services : Children's and Family Services

Family First

Helping Families Love Well

87.62

5509 West Gray Street Suite 100
Tampa, FL 33609
tel: (813) 222-8300   Web Site
EIN: 59-3043408

Board Leadership
Cary Gaylord
Chairman

CEO
Mark W. Merrill
President

  Score
(out of 100)
Rating
Overall Score & Rating 87.62
  Financial 82.50
  Accountability & Transparency 100.00
This rating was published 11/01/2020 and includes data from FY2019, the most recent 990 received at that time.

The mission of Family First is to provide parenting, marriage and relational truth that helps people love their family well and gives them greater hope for the future. Family First reaches more than 6,000,000 people every day throughout the world through our All Pro Dad, iMOM and Family Minute programs. Our programs are delivered on the ground in NFL stadiums and in public schools; on the air through mainstream radio; and online through websites and daily emails.

The mission of Family First is to provide parenting, marriage and relational truth that helps people love their family well and gives them greater hope for the future. Family First reaches more than 6,000,000 people every day throughout the world through our All Pro Dad, iMOM and Family Minute programs. Our programs are delivered on the ground in NFL stadiums and in public schools; on the air through mainstream radio; and online through websites and daily emails.

Financial

82.50

Accountability & Transparency

100.00

This rating was published 11/01/2020 and includes data from FY2019, the most recent 990 received at that time.
Overall Rating Chart
  Program Expenses
(Percent of the charity's total expenses spent on the programs
and services it delivers)
87.9%
  Administrative Expenses 4.9%
  Fundraising Expenses 7.1%
  Fundraising Efficiency $0.06
  Working Capital Ratio (years) 0.41
  Program Expenses Growth -0.2%
  Liabilities to Assets 6.9%
All data for Financial Performance Metrics calculations was provided by Family First on recent 990s filed with the IRS.
All data for Financial Performance Metrics calculations was provided by Family First on recent 990s filed with the IRS.

Highly Rated

Charity Name & State Overall Score Overall Rating
Family First (FL) 87.62
Alliance for Children's Rights (CA) 92.03
Child Abuse Network (OK) 87.43
Memphis Child Advocacy Center (TN) 91.41
Pennsylvania Partnerships for Children (PA) 87.75

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REVENUE  
Contributions  
   Contributions, Gifts & Grants $2,523,711
   Federated Campaigns $0
   Membership Dues $0
   Fundraising Events $79,811
   Related Organizations $0
   Government Grants $1,922,116
Total Contributions $4,525,638
   Program Service Revenue $23,652
Total Primary Revenue $4,549,290
   Other Revenue $196,952
TOTAL REVENUE $4,746,242
   
EXPENSES  
   Program Expenses $3,583,735
   Administrative Expenses $239,813
   Fundraising Expenses $318,622
TOTAL FUNCTIONAL EXPENSES $4,142,170
   
Payments to Affiliates $0
Excess (or Deficit) for the year $604,072
   
Net Assets $1,681,597

Program names and associated costs are listed for the top programs as reported on the charity's most recently filed Form 990. The top programs displayed will include the largest three programs, or those programs covering at least 60% of the charity's total expenses, whichever comes first.

Program Name Amount Spent % of Program Expenses
Fatherhood Program $2,936,929 82.0%
Motherhood Program $355,945 9.9%
Family Minute $285,007 8.0%

Ratings History

Form 990 FYE Date Published Overall Score Overall Rating
CN 2.1
2019-12 11/01/2020 87.62
2018-12 09/03/2019 89.66
2017-12 12/01/2018 91.16
2016-12 02/01/2018 91.16
2015-12 03/01/2017 92.18
2014-12 09/01/2016 85.98
2014-12 06/01/2016 79.65
 
CN 2.0
2014-12 12/01/2015 79.08
2013-12 12/23/2014 75.73
2012-12 07/31/2014 --Donor Advisory

Prior to 9/1/2016, Charity Navigator issued Advisories under the name CN Watchlist and Donor Advisory. For more information on the CN Advisory system click here. This charity was issued a DA.

This donor advisory was published on Thursday, July 31, 2014

In accordance with our policy for removing Donor Advisories, Charity Navigator removed the Donor Advisory for Family First on December 24, 2014 because the issue that prompted the Donor Advisory has been resolved. Specifically:

  • Family First reissued their FYE 12/2012 audit which recognized promises to give as contributions when pledged, rather than when received. Because of this, the independent auditor's opinion is that the "financial statements referred to above present fairly, in all material respects, the financial position of Florida Family Council, Inc. d/b/a Family First as of December 31, 2012, and the changes in its net assets and its cash flows for the year then ended in accordance with accounting principles generally accepted in the United States of America."

Charity Navigator had published a Donor Advisory for this charity because we became aware of the following information in connection with this charity:

  • Charity Navigator has become aware that the FYE 12/2012 audit  for Family First includes a qualified opinion stating the organization did not implement the "financial reporting requirements of Statement of Financial Accounting Standards Board ASC 958, Not-For-Profit Entities - Revenue Recognition [because it] recognized promises to give as contributions when the cash is received" rather than when pledged. This practice does not follow the common set of accounting principles, standards and procedures commonly known as GAAP (Generally Accepted Accounting Principles). Because the organization is not conforming with GAAP principles Charity Navigator has issued this Donor Advisory.  For more information, please see the charity's audit.

  • Family First provided the follow statement in response to this Donor Advisory:

While Family First recognizes the technical non-compliance with the accounting standard indicated in the donor advisory, we have chosen (with the guidance of our accountants/auditors) to follow a more conservative accounting treatment, which ensures that anyone reviewing our financials will have the clearest and most meaningful presentation or our actual financial condition. We have followed this same accounting treatment consistently throughout our history, assuring that our financials consistently and accurately represent our condition to all donors and other interested parties.

We have discussed this decision with our auditors each time we receive an audit. We understand that they are required to note this issue in their audit opinion, but they have agreed with us that this minor non-compliance issue does not, in any material way, misrepresent our financial statements to any interested parties. Family First encourages you to review our audit report in full. In doing so, you will also see a management report on internal controls, indicating that the auditors found no control issues whatsoever, noting no deficiencies in internal controls and no non-compliance issues under the Government Auditing Standards.

Family First is proud of our history of forthrightness and transparency. We independently sought the audit and openly disclose it to the public on our website at www.familyfirst.net, as we believe we are accounting and reporting in a most ethical, accurate and meaningful manner.

2012-12 03/01/2014 80.64
2011-12 10/01/2012 61.51
2010-12 11/01/2011 66.28
2009-12 09/20/2011 69.97
 
CN 1.0
2009-12 02/01/2011 93.77
2008-12 04/01/2010 91.19
2007-12 05/01/2009 85.82
2006-12 10/01/2007 88.03
2005-12 02/01/2007 75.82

The data displayed on this tab is provided by the IRS in the form of Publication 78 and the Business Master File (BMF).

EIN 59-3043408
Name in IRS Master File FAMILY FIRST INC
NTEE Code P01
NTEE Classification Alliance/Advocacy Organizations
NTEE Type Human Services - Multipurpose and Other
Classification Educational Organization
Subsection 501(c)(3)  (View the list of codes)
Activities (124) Study and research (non-scientific)
(125) Giving information or opinion (see also Advocacy)
Foundation Status Organization which receives a substantial part of its support from a governmental unit or the general public   170(b)(1)(A)(vi)
Deductibility Contributions are deductible
Affiliation Independent - the organization is an independent organization or an independent auxiliary (i.e., not affiliated with a National, Regional, or Geographic grouping of organizations).
Group Name [Not Applicable]
Ruling Date May, 1991
Filing Requirement 990 (all other) or 990EZ return
Fiscal Year End December
IRS Forms 990
(provided courtesy of Foundation Center)
(Log In or Register Now to View Forms 990!)
  • December, 2018
  • December, 2017
  • December, 2016
  • December, 2015
  • December, 2014
Compensation % of Expenses Paid to Title
$285,714 6.89% Mark Merrill President

Highly Rated

Charity Name & State Overall Score Overall Rating
Family First (FL) 87.62
INCLUDEnyc (NY) 90.86
Voices for Utah Children (UT) 94.07
CASA of Travis County (TX) 89.63
CHIP of Roanoke Valley (VA) 92.92

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This charity has an official representative registered with Charity Navigator.

Charity Contact Info

Family First
5509 West Gray Street
Suite 100
Tampa, FL 33609
tel: (813) 222-8300
EIN: 59-3043408

Visit Web Site

Board Leadership

Cary Gaylord
Chairman

CEO

Mark W. Merrill
President

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