Founded in 1972, The Arbor Day Foundation inspires people to plant, nurture and celebrate trees. We envision a world where trees and forests are abundant, healthy, and sustainable, and highly valued by all people. Through mass-media communications, by providing low-cost trees for planting, and by producing high-quality, easy-to-use educational materials, we work to make tree planting and care something in which nearly everyone can be involved. We also create mechanisms through which the average individual can directly support positive tree conservation and education projects. It is our constant goal to expand a person's desire to plant a tree into a lifelong enthusiasm for tree planting and care, and for positive involvement in conservation issues relating to trees.