August 19, 2014
|The ALS Association, National Office|
|The ALS Association Connecticut Chapter|
|The ALS Association Florida Chapter|
|The ALS Association Golden West Chapter|
|The ALS Association Greater New York Chapter|
|ALS Association Minnesota/North Dakota/South Dakota Chapter|
|The ALS Association, Greater Philadelphia Chapter|
|ALS Association, St. Louis Chapter|
|ALS Therapy Development Institute|
|Les Turner ALS Foundation|
Unless you don’t use social media or you’ve taken a vacation from social media this summer, then you’ve probably seen a photo or video of a friend or celebrity being doused in icy cold water in the name of charity. What is this all about? Well, the premise is simple. If someone nominates you, then you have 24 hours to dump a bucket of ice water over your head or you must make a donation to an ALS related charity.
Not everyone is just having fun with this social media phenomenon. It appears some are actually donating to ALS charities. In fact, the ALS Association and its chapters say they have received $4 million in donations compared with just $1.2 million during the same period last year. And it says that it has picked up >70,000 new donors. That's music to the ears of people living with this insidious disease that has no cure!
While there is no disputing that this campaign has raised awareness and funding, there are some concerns about it.
As Mr. Berger notes, our main concern at Charity Navigator with such gimmicky fundraising appeals is that they perpetuate the lack of discussion around what should be the core issue – the charity’s impact and thus true worthiness of support. So, before you dump ice cold water over your head and make a donation, take the time to investigate ALS related charities to find one that matches your passion - from those that support research for a cure to those that promote awarness. Start by checking out the ALS related charities in the right-hand column that have a high rating from Charity Navigator.
In this segment, from CBS This Morning, Charity Navigator's President & CEO addresses the ALS Association's challenge in spending the windfall of donations they've received.