Charity Navigator first got on my radar when I needed to vet organizations for a donation as part of a marketing campaign. Using its free resources made my job much easier, and it felt good to be confident about the charity we wished to support. It was also the time when I began reading books by Nicholas Kristof and Sheryl WuDunn on the data-driven impact of various nonprofits.
Something that surprised me was I still had access to many of the digital tools I was familiar with in previous roles. Many companies offer free or discounted tools and services to nonprofits, which is especially helpful in marketing. I had assumed my resources would be limited, so it was a pleasant affirmation.
As we continue to face more global challenges, kind-hearted individuals will seek opportunities to help others. Charity Navigator provides invaluable information the public can access free of charge, and I’m proud to play a part in this effort. As a nonprofit, we help guide individuals, corporations, and foundations to impactful nonprofits where their money will do the most good. We also provide nonprofits with resources to help them improve their impact and provide inspiration by sharing stories of nonprofits making a difference. Having joined Charity Navigator less than a year ago, I’ve been excited to grow our online presence as our rating systems prepare to merge in a few months and the giving season approaches at the end of the year.
In my case, the grass really was greener on the other side. I’ve worked with so many talented, passionate people throughout my career, but the team at Charity Navigator far exceeded my expectations. There’s something special when you have a close-knit team working together on a meaningful mission. Because of this, it was easy for me to feel welcomed even though I had to be integrated remotely. For anyone feeling pulled toward the nonprofit sector, don’t be afraid to share your story about why you’re passionate about working with a particular organization.
Written by Crystal Gouldey, Senior Digital Marketing Manager at Charity Navigator.
Photo Credits: Crystal Gouldey by permission. All Rights Reserved.
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