While cookies collect information about where you’ve been online, they also collect data on who you are (name and email), who you’ve been talking to (social media), and what you’re interested in (stores, events, causes, etc.). All of these data points are combined to create a detailed picture of you as a consumer.
While all this may sound a little scary, cookies aren’t all bad - they often add functionality to sites you visit, making the experience faster and easier. Cookies are responsible for remembering your login details for specific websites, like Facebook, Gmail, and even your bank.
This stored data can be especially useful to the nonprofits you’re supporting. It might feel like they’re gathering too much, but this information allows them to give you a tailored experience that aligns with the things you care about. Data also allows organizations to ensure that their programs and services are matching up with what their constituents need or appreciate.
However, we increasingly hear media reports of people’s information being misused. Let’s talk about a few easy ways to protect your information throughout your giving experience.
So how can you make sure your data is protected throughout your giving experience?
Again, charities depend on your contributions. Arm yourself with knowledge about internet security and you’ll still be able to support missions that you feel deeply about without the extra worry.