The Morgan Adams Foundation raises money and awareness on behalf of children with cancer. Working with leading physicians, we use donations to directly fund pediatric cancer research and therapies that will improve survival rates and reduce the devastating side effects of cancer treatments.

The vision of the Morgan Adams Foundation is to see a world in which pediatric, adolescent, and young adult cancers are curable with safe treatments that have the fewest long-term side effects.

Source: Nonprofit submitted responses

Goal One: Technology Infrastructure Upgrade. The Morgan Adams Foundation seeks to upgrade hardware and software to better utilize automated systems, donor database and solicitation tools.

Goal Type: Invest in the capacity of our organization (financial, management, technical, etc.).

Goal Two: Implement Strategic Marketing Campaign to improve name recognition and increase individual giving in order to increase research and emergency financial assistance funding.

Goal Type: Grow, expand, scale or increase access to the existing programs and services.

Goal Three: Add needed staff and Improve development and training so The Morgan Adams Foundation can expand funding the crucial research into rare cancers that are currently underfunded.

Goal Type: Invest in the capacity of our organization (financial, management, technical, etc.).

Describe an investment in leadership

Since her hire in 2016 the Marketing and Communications Manager has attended numerous in-person and virtual conferences and webinars on non profit trends and benchmarks, marketing and fundraising planning, segmentation, surveys, storytelling, donor stewardship and retention. In addition since 2020 the foundation has engaged a non profit fundraising consultant to regularly review and offer feedback on appeals, newsletters and major donor communications. The consultant also meets with The Marketing and Communications Manager to brainstorm, mentor and provide weekly one-on-one training. Also, the MAF Executive Director and the Marketing and Communications Manager meet 2x a week for strategy, planning and mentoring.

This organization mobilizes for mission in the following ways:

• Strategic Partnerships

• Networks of Collective Impact Efforts

• Thought Leadership

• Raising Awareness

• Policy Advocacy

What are this organization’s external mobilizaton efforts?

The Morgan Adams Foundation is a founding member of the national collaborative network of pediatric cancer organizations CAC2, The Coalition Against Childhood Cancer. In addition to financial support of CAC2, MAF Executive Director Joan Slaughter serves on the Development Team and MAF Operations Manger, Robin French on the Board of Directors. Joan Slaughter is a co-founder of The Colorado Kids Cancer Association and has led the group of independent childhood cancer organizations that provide assistance to children and young adults, their families and caregivers. The Morgan Adams Foundation financially supports, assists in planning and has presented at international conferences of pediatric neuro-oncologists. MAF regularly participates in, supports and or presents at national, state and local awareness activities and has active social media, public relations and education programs.

2020 and 2021 were years that challenged many non profit organizations and The Morgan Adams Foundation was not an exception. MAF derives much of its revenue from fundraising special events. Therefore, the Board immediately tasked the team with creating plans to replace that revenue during the months that in-person events were not allowed or advised with the parallel planning track to reduce expenses. The Executive Director and Board Chair, Vice Chair and Treasurer met weekly to review financials and cash flow projections. Expense Reduction: Fortunately the landlord allowed MAF to sublet approximately 1/3 of its office space, and provided a rent reduction April 2020 through September 2021. All staff accepted salary, hour and benefit reductions. Expenditures required Executive Director approval and were extremely limited. Revenue replacement: MAF applied for and was granted Payroll Protection loans in 2020 and 2021, ERC Tax Credit and SBA grant. The Executive Director and Board reached out to major donors asking for special gifts and the foundation launched a Cancer Doesn't Stop for COVID campaign to encourage additional individual giving. Also, the grant writer applied for and received a record number of grants. Fortunately all of these measures were effective and the Foundation was able to grant generously in 2020 and 2021. In fact, in 2020 the Board approved an Emergency Financial Assistance program for families with children being treated in the Center for Cancer and Blood Disorders at Children's Hospital Colorado. The program has assisted more than 30 families with housing, transportation, and other expenses and is now a permanent program of the Foundation and has expanded to two additional hospitals.