Vision

Our vision is to build a community where the therapeutic benefits of human-animal interaction are widely recognized and accessible to all. Through compassionate volunteer teams and dedicated outreach, Happy Tails Pet Therapy envisions a future where every visit inspires hope, fosters healing, and strengthens the spirit of individuals and communities we serve across Atlanta.

Goals

1. 1.Increase membership by 50 new members in 2025. Retention of existing members, maintain no more than 5% churn that is not related to death or retirement. Increase awareness of Happy Tails through social media (metric) and yearly community events. Improve the onboarding process to reduce the time to onboard by 25% between orientation and evaluation for a prospective member.
2. 2.Create and implement a comprehensive fundraising plan to increase donations by 20% from outside the organization. Develop and implement processes to position the organization for successful grant funding opportunities. Initiate sponsorship team by strategically selecting sponsors to support strategic initiatives and mission.
3. 3.Implement consistent practices that safeguard visits and reduce incident reports. Improve the standards for Team Leadership by implementing criteria, tools and continuing education material. Create a coordinated and consistent marketing plan that shares our message with the community and membership.