We're on a mission to education and inspire people to choose kindness.

A kinder world.

Source: Nonprofit submitted responses

Goal One: Grow Knowledge - we are committed to using research to inform our products and programs that measurably contribute to a kinder world.

Goal Type: Grow, expand, scale or increase access to the existing programs and services.

Goal Two: Deliver Applied Programs that create lasting impact - We know that every act makes a difference, but we ultimately want to provide the resources and tools people need to make kindness a norm.

Goal Type: Grow, expand, scale or increase access to the existing programs and services.

Goal Three: Increase Action - While we have various initiatives that feed into awareness of our work, we ultimately want to see more people choosing kindness more often.

Goal Type: Grow, expand, scale or increase access to the existing programs and services.

Describe an investment in leadership

We were able to secure two different Executive Coaches who worked with our CEO pro-bono over the past 18 months. One helped her during the start of COVID-19 to help her navigate those unique times with strength and focus. The second began supporting her during the start of 2021 to help her navigate the organizational focus of stability coming off of last year. We also ensured the organization’s two program directors had access to the Board at all times and were provided opportunities to grow their skills with public speaking - a goal they both wanted to prioritize in 2020.

This organization mobilizes for mission in the following ways:

• Strategic Partnerships

• Networks of Collective Impact Efforts

• Thought Leadership

What are this organization’s external mobilizaton efforts?

Since inception, our ethos has been that to build a kinder world we need to prioritize collaborations with like-minded organizations and companies. Over the years we have partnered with major brands such as 23andMe, NIVEA, and Verizon as well as organizations doing adjacent work to more quickly spread the message of kindness and drive more people to take action. When partnering with brands, we are integrated into all elements of the campaign including social and all forms of telecommunications. We also speak at conferences at least once a quarter and in 2020, our Research Director released his first TEDx talk on his work with morals and kindness. All of these efforts help drive awareness of our work, mission, and provide opportunities for people to discover how to choose kindness more often.

Like everyone, 2020 was not the year we imagined. But a global pandemic alongside a country reeling from police brutality are the circumstances that demand kindness more urgently than ever before. Although our plans were upended in March 2020, we pivoted to respond to the shifting needs of teachers and students, and the needs of people everywhere, desperate to see goodness in a time of strife. The pandemic brought a unique opportunity for us to pivot from our original strategy of building a general database of kind acts that can be done in person, to a specific database of acts that can be done remotely. Through our ongoing relationship with researchers at Harvard University, we investigated which acts are most effective and beneficial during a pandemic. We also faced both challenges and opportunities when schools across the country abruptly closed. Though we were forced to pause the Learn Kind Pilot until the fall, we felt a responsibility to support educators and families that were now thrust into an unknown learning environment. We leveraged our expertise to develop a resource page that provided relevant tools and bespoke activities to support students everywhere. The page was used more than 10,000 times, with our custom activities being downloaded more than 4,900 times. We heard from teachers far and wide how critical these activities were to support the challenges students faced - in particular our focus on self-awareness, mindfulness, and what kindness looks like in a crisis. In the midst of such a challenging year, we were honored to show up as a leader.