Mission: WE'RE ON A MISSION TO EDUCATE AND INSPIRE PEOPLE TO CHOOSE KINDNESS.

Kindness.org, Inc. is a 501(c)(3) organization, with an IRS ruling year of 2016, and donations are tax-deductible.

Is this your nonprofit? Access the Nonprofit Portal to submit data and download your rating toolkit.


Contact Information

  www.kindness.org

  1350 Avenue of the Americas
Floor 2
New York NY 10019


 Important note on the timeliness of ratings

The IRS is significantly delayed in processing nonprofits' annual tax filings (Forms 990). As a result, the Finance & Accountability score for Kindness.org, Inc. is outdated and the overall rating may not be representative of its current operations. Please check with the charity directly for any questions you may have.


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Encompass Rating System by Charity Navigator


Overall Score

100

out of 100

This charity's score is a passing score.
This overall score is calculated from multiple beacon scores: 85% Finance & Accountability, 10% Leadership & Adaptability, and 5% Culture & Community


Learn about the Encompass Rating System: Overview | FAQ | Release Notes

Next: Impact & Results

...   Finance & Accountability


This score provides an assessment of a nonprofit's financial health (stability, efficiency and sustainability) and its commitment to governance practices and policies.


Finance & Accountability Score

100

out of 100

The score earned by Kindness.org, Inc. is a passing score

This V6 of the Finance & Accountability Score provides a baseline measure of an organization's health including the indicators listed in the report below.

This score represents Form 990 data from 2019, the latest year electronically filed and published by the IRS.



Back to Overall

Finance & Accountability Report

100

of 100 points

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Program Expense

Program Expense Ratio

81.63%

Higher effect on score

More data  


The Program Expense Ratio is determined by Program Expenses divided by Total Expense (average of most recent three 990s). This measure reflects the percent of its total expenses a charity spends on the programs and services it exists to deliver.


Program Expense Percentage

Amount of Credit Received

70% or higherFull Credit
60% - 69.9%Partial Credit
50% - 59.9%Zero Points for Program Expense Score
Below 50%Zero Points for Both Program Expense AND Liabilities to Assets Scores

Source: IRS Form 990

Board Composition

5/6 Independent

Higher effect on score


Charity Navigator looks for at least 3 board members, with more than 50% of those members identified as independent (not salaried).


The presence of an independent governing body is strongly recommended by many industry professionals to allow for full deliberation and diversity of thinking on governance and other organizational matters.


Source: IRS Form 990

Independent Audit or Financial Review

Has Audit/Review

Higher effect on score


An Audit, Review, or Compilation provides important information about financial accountability and accuracy. Organizations are scored based on their Total Revenue Amount:

Total Revenue Amount

Expectation to Receive Credit

$1 million or higherExpected to complete an audit
$500,000 - $1 millionExpected to complete an audit, review, or compilation
Less than $500,000No expectation (removed from scoring methodology)

Source: IRS Form 990

Liabilities to Assets Ratio

4.99%

Lower effect on score


The Liabilities to Assets Ratio is determined by Total Liabilities divided by Total Assets (most recent 990). This ratio is an indicator of an organization’s solvency and/or long-term sustainability.

Liabilities to Assets Ratio

Amount of Credit Received

Less than 50%Full Credit
50% - 59.9%Partial Credit
60% or moreNo Credit

Source: IRS Form 990

Website

Listed

Lower effect on score


Charity Navigator looks for a website on the Form 990 as an accountability and transparency metric.


Nonprofits act in the public trust and reporting publicly on activities is an important component.


Source: IRS Form 990

Conflict of Interest Policy

Listed

Lower effect on score


Charity Navigator looks for the existence of a conflict of interest policy on the Form 990 as an accountability and transparency measure.


This policy protects the organization and by extension those it serves, when it is considering entering into a transaction that may benefit the private interest of an officer, director and/or key employee of the organization.


Source: IRS Form 990

Board Meeting Minutes

Documented

Lower effect on score


Charity Navigator looks to confirm on the Form 990 that the organization has this process in place as an accountability and transparency measure.


An official record of the events that take place during a board meeting ensures that a contemporaneous document exists for future reference.


Source: IRS Form 990

Document Retention and Destruction

Listed

Lower effect on score


Charity Navigator looks for the existence of a document retention and destruction policy per the Form 990 as an accountability and transparency measure.


This policy establishes guidelines for the handling, backing up, archiving and destruction of documents. These guidelines foster good record keeping procedures that promote data integrity.


Source: IRS Form 990

Whistleblower Policy

Listed

Lower effect on score


Charity Navigator looks for the existence of a whistleblower policy per the Form 990 as an accountability and transparency measure.


This policy outlines procedures for handling employee complaints, as well as a confidential way for employees to report financial or other types of mismanagement.


Source: IRS Form 990

Additional Information

Unscored

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Total Revenue and Expenses

Total Revenue and Expenses

This chart displays the trend of revenue and expenses over the past several years for this organization, as reported on their IRS Form 990.

Salary of Key Persons

Presented here are up to five of this organization's highest compensated employees. This compensation data includes salary, cash bonuses, and expense accounts and is displayed exactly how it is reported to the IRS. The amounts do not include nontaxable benefits, deferred compensation, or other amounts not reported on Form W-2. In some cases, these amounts may include compensation from related organizations. Read the IRS policies for compensation reporting



JACLYN LINDSEY, CEO

$123,550


MELISSA BURMESTER, CHIEF STRATEGIST

$119,800


ADITYA ALURKAR, DIRECTOR

$0


NEIL HUTCHINSON, DIRECTOR

$0


SERGIO NAVARRO, DIRECTOR

$0


Source: IRS Form 990 (page 7), filing year 2019

Business Master File Data

Below are some key data points from the Exempt Organization IRS Business Master File (BMF) for this organization. Learn more about the BMF on the IRS website


Activities:

Activity data not reported from the IRS


Foundation Status:

Organization which receives a substantial part of its support from a governmental unit or the general public   170(b)(1)(A)(vi) (BMF foundation code: 15)


Affiliation:

Independent - the organization is an independent organization or an independent auxiliary (i.e., not affiliated with a National, Regional, or Geographic grouping of organizations). (BMF affiliation code: 3)

Data Sources: IRS Forms 990

The Form 990 is a document that nonprofit organizations file with the IRS annually. We leverage finance and accountability data from it to form Encompass ratings. Click here to view this organization's Forms 990 on the IRS website (if any are available).

Pandemic Response

Due to the unprecedented nature of the pandemic, we give charities such as this one the opportunity to share the story of COVID's impact on them. Charities may submit their own pandemic responses through their nonprofit portal.


Kindness.org, Inc. reported being impacted by COVID-19 in the following ways:
  • Program Delivery

  • Fundraising Capacity

  • Staffing

  • Administrative Capacity


How COVID-19 impacted the organization's operations financially:

We had several strategic partners and donors who either had to pause their giving or make the decision to pull their committed funding entirely. As we rely on the support of a small, but generous group of donors and partners to sustain our work, this significantly affected us.


How COVID-19 impacted the organization's delivery of programs:

In February 2020, we were poised to deliver our first applied program, Learn Kind, into hundreds of classrooms around the country. Three weeks after the release, all schools shut down and we were no longer able to deliver the curriculum as intended. We were also slated to begin research through our program, Kindlab, and due to limited funding we needed to pause the start of the research.


How this organization adapted to changing conditions caused by COVID-19:

In light of the challenges, our nimble team was able to quickly adapt and implement changes to our original strategy that allowed us to show up when kindness was needed most. We adjusted the research framework to look at which kind acts are most effective during a pandemic. Following the death of George Floyd, we then used the framework to study which civic acts of kindness are most beneficial to combat racism. The findings allowed us to communicate to our community, partners, donors and media a guide for what acts are most effective during those challenging times. Similarly, we knew we needed to adapt our newly released SEL curriculum to meet the needs of teachers and educators in the unique landscape that COVID-19 put on schools everywhere. We quickly enhanced the entire curriculum to be “pandemic proof” providing the tools needed to deliver the curriculum in a hybrid, virtual or in-person setting.Finally, we ensured access to the curriculum was as user-friendly as possible.


Innovations the organization intends to continue permanently after the pandemic:

What we found through the delivery of Learn Kind this past year, is that we need to keep the user experience easy to navigate and that the language could support all learning environments. We are also keeping all the additional features and activities we added that were intended to support the COVID-19 specific needs such as the ability to teach the curriculum virtually.


Previous: Finance & Accountability  / Next: Leadership & Adaptability

...   Impact & Results


This score estimates the actual impact a nonprofit has on the lives of those it serves, and determines whether it is making good use of donor resources to achieve that impact.


Impact & Results Score

Not Currently Scored

Kindness.org, Inc. cannot currently be evaluated by our Encompass Rating Impact & Results methodology because either (A) it is eligible, but we have not yet received data; (B) we have not yet developed an algorithm to estimate its programmatic impact; (C) its programs are not direct services; or (D) it is not heavily reliant on contributions from individual donors.

Note: The absence of a score does not indicate a positive or negative assessment, it only indicates that we have not yet evaluated the organization.

Learn more about Impact & Results.


Back to Overall

Additional Information

Unscored

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Largest Programs

Largest Programs



Kindness.org, Inc. reported its largest program on its FY 2019 Form 990 as:


$603,765

Spent in most recent FY

100%

Percent of program expenses


KINDNESS.ORG CONDUCTS ACADEMIC RESEARCH AND EXPERIMENTS TO BETTER UNDERSTAND THE CAUSES AND CONSEQUENCES OF KINDNESS. WE TAKE OUR LEARNINGS AND TURN THEM INTO ACTION-BASED PROGRAMS AND PRODUCTS THAT C ... (More)


Previous: Impact & Results  / Next: Culture & Community

...   Leadership & Adaptability


This score provides an assessment of the organization's leadership capacity, strategic thinking and planning, and ability to innovate or respond to changes in constituent demand/need or other relevant social and economic conditions to achieve the organization's mission.


Leadership & Adaptability Score

100

out of 100

The score earned by Kindness.org, Inc. is a passing score.

Encompass Rating V4 provides an evaluation of the organization's Leadership & Adaptability through the nonprofit organization submitting a survey response directly to Charity Navigator.


Back to Overall

Leadership & Adaptability Report

100

of 100 points

Mission

The nonprofit organization presents evidence of strategic thinking through articulating the organization’s mission


We're on a mission to education and inspire people to choose kindness.


Source: Nonprofit submitted responses

Vision

The nonprofit organization presents evidence of strategic thinking through articulating the organization’s vision.


A kinder world.


Source: Nonprofit submitted responses

Strategic Goals

The nonprofit organization presents evidence of strategic thinking and goal setting through sharing their most important strategic goals.


Goal One: Grow Knowledge - we are committed to using research to inform our products and programs that measurably contribute to a kinder world.

Goal Type: Grow, expand, scale or increase access to the existing programs and services.


Goal Two: Deliver Applied Programs that create lasting impact - We know that every act makes a difference, but we ultimately want to provide the resources and tools people need to make kindness a norm.

Goal Type: Grow, expand, scale or increase access to the existing programs and services.


Goal Three: Increase Action - While we have various initiatives that feed into awareness of our work, we ultimately want to see more people choosing kindness more often.

Goal Type: Grow, expand, scale or increase access to the existing programs and services.


Source: Nonprofit submitted responses

Leadership Development

The nonprofit provides evidence of investment in leadership development


Describe an investment in leadership

We were able to secure two different Executive Coaches who worked with our CEO pro-bono over the past 18 months. One helped her during the start of COVID-19 to help her navigate those unique times with strength and focus. The second began supporting her during the start of 2021 to help her navigate the organizational focus of stability coming off of last year. We also ensured the organization’s two program directors had access to the Board at all times and were provided opportunities to grow their skills with public speaking - a goal they both wanted to prioritize in 2020.

Source: Nonprofit submitted responses

Mobilizing for Mission

The nonprofit provides evidence of leadership through focusing externally and mobilizing resources for the mission.


This organization mobilizes for mission in the following ways:
  • Strategic Partnerships

  • Networks of Collective Impact Efforts

  • Thought Leadership

What are this organization’s external mobilizaton efforts?

Since inception, our ethos has been that to build a kinder world we need to prioritize collaborations with like-minded organizations and companies. Over the years we have partnered with major brands such as 23andMe, NIVEA, and Verizon as well as organizations doing adjacent work to more quickly spread the message of kindness and drive more people to take action. When partnering with brands, we are integrated into all elements of the campaign including social and all forms of telecommunications. We also speak at conferences at least once a quarter and in 2020, our Research Director released his first TEDx talk on his work with morals and kindness. All of these efforts help drive awareness of our work, mission, and provide opportunities for people to discover how to choose kindness more often.

Source: Nonprofit submitted responses

Story of Adaptability

The nonprofit has an opportunity to tell the story of how the organization adapted to tremendous external changes in the last year.


Like everyone, 2020 was not the year we imagined. But a global pandemic alongside a country reeling from police brutality are the circumstances that demand kindness more urgently than ever before. Although our plans were upended in March 2020, we pivoted to respond to the shifting needs of teachers and students, and the needs of people everywhere, desperate to see goodness in a time of strife. The pandemic brought a unique opportunity for us to pivot from our original strategy of building a general database of kind acts that can be done in person, to a specific database of acts that can be done remotely. Through our ongoing relationship with researchers at Harvard University, we investigated which acts are most effective and beneficial during a pandemic. We also faced both challenges and opportunities when schools across the country abruptly closed. Though we were forced to pause the Learn Kind Pilot until the fall, we felt a responsibility to support educators and families that were now thrust into an unknown learning environment. We leveraged our expertise to develop a resource page that provided relevant tools and bespoke activities to support students everywhere. The page was used more than 10,000 times, with our custom activities being downloaded more than 4,900 times. We heard from teachers far and wide how critical these activities were to support the challenges students faced - in particular our focus on self-awareness, mindfulness, and what kindness looks like in a crisis. In the midst of such a challenging year, we were honored to show up as a leader.

Source: Nonprofit submitted responses

Previous: Leadership & Adaptability

...   Culture & Community


This score provides an assessment of the organization's culture and connectedness to the community it serves. Learn more about how and why we rate Culture & Community.


Culture & Community Score

100

out of 100

Kindness.org, Inc. has earned a passing score. The organization provided data about how it listens to constituents (Constituent Feedback) (see report below).

The Culture & Community Beacon is comprised of the following metrics:

  • Constituent Feedback: 100/100 (100% of beacon score)

  • Diversity, Equity, & Inclusion: Not Scored


Back to Overall

Culture & Community Report

100

of 100 points

This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Constituent Feedback

Diversity, Equity, & Inclusion


This organization has not provided information regarding the diversity, equity and inclusion (DEI) practices it is presently implementing. As such, the organization has not earned a score on this metric. Charity Navigator believes nonprofit organizations implementing effective DEI policies and practices can enhance a nonprofit's decision-making, staff motivation, innovation, and effectiveness.


Methodology


We are utilizing data collected by Candid to document and assess the DEI practices implemented by the organization. Nonprofit organizations are encouraged to fill out the Equity Strategies section of their Candid profiles to receive a rating.


Learn more about the methodology.

Constituent Feedback


Constituent Feedback and Listening Practice data are not available for this organization. Charity Navigator believes nonprofit organizations that engage in inclusive practices, such as collecting feedback from the people and communities they serve, may be more effective.



Methodology


We've partnered with Candid to survey organizations about their feedback practices. Nonprofit organizations can fill out the How We Listen section of their Candid profile to receive a rating.


Learn more about the methodology.

Analysis and Research


Like the overall Encompass Rating System, the Culture & Community Beacon is designed to evolve as metrics are developed and ready for integration. Below you can find more information about the metrics we currently evaluate in this beacon and their relevance to nonprofit performance.


Constituent Feedback


Diversity, Equity, and Inclusion

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