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 |  1785 W SR89A SUITE 3A Sedona AZ 86336-0000

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Plan B Foundation Inc. is headquartered in Sedona, AZ, and is a 501(c)(3) organization. EIN: 81-2573246.  Donations are tax-deductible. The IRS NTEE classification code is D30, Wildlife Preservation, Protection within the Animal-Related category. The IRS ruling year for tax exemption was 2016.

(Source: IRS Business Master File and Form 990)

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Encompass Rating System by Charity Navigator

Charity Navigator’s Encompass Rating System evolves on a quarterly basis as we add new measures and indicators, which we call Beacons. Check back often to see how this organization’s score changes.

Learn about the Encompass Rating System: Announcement | FAQ | Release Notes

Overall Score

Not Scored

Encompass Scores are calculated from one or more Beacon Scores. This organization is either not eligible for a Beacon (see below), or that Beacon is not yet available.

  • This organization is ineligible for a Finance & Accountability score. Find out why.

  • This organization is ineligible for a Impact & Results score. Find out why.

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...   Finance & Accountability

Charity Navigator evaluates a nonprofit organization’s financial health including measures of stability, efficiency and sustainability. We also track accountability and transparency policies to ensure the good governance and integrity of the organization.

No Score

We have not issued this nonprofit a Finance & Accountability score. This does not indicate a positive or negative assessment, only that we have not reached a conclusion for the following reason:

This organization cannot be evaluated by our Encompass Rating methodology because it files Form 990-EZ, as allowed by the IRS for charities with less than $200,000 annual revenue.

The lack of a rating for this reason simply means that the organization does not meet our rating criteria. It does not indicate a positive or negative assessment by Charity Navigator.

Additional Information


This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Total Revenue and Expenses

Total Revenue and Expenses

This chart displays the trend of revenue and expenses over the past several years for this organization, as reported on their IRS Form 990.

Revenue and expense data is not available for this organization. This data is only available if this charity has at least one year of e-file Form 990 data.

Salary of Key Persons

Presented here are up to five of the highest compensated employees listed on page 7 of the IRS Form 990. This compensation data is displayed exactly how it is reported to the IRS. The amounts include salary, cash bonuses, and expense accounts. The amounts do not include nontaxable benefits, deferred compensation, or other amounts not reported on Form W-2. Read the IRS policies for compensation reporting here.

Key Persons data is unavailable for this organization.

Business Master File Data

The Exempt Organization IRS Business Master File (BMF) includes cumulative information the IRS collects and displays for all exempt organizations. The data is updated monthly. Below are some key data points from the BMF for this organization. View information about the BMF on the IRS website here.


Activity data not reported from the IRS

Foundation Status:

Organization which receives a substantial part of its support from a governmental unit or the general public   170(b)(1)(A)(vi) (BMF foundation code: 15)


Independent - the organization is an independent organization or an independent auxiliary (i.e., not affiliated with a National, Regional, or Geographic grouping of organizations). (BMF affiliation code: 3)

Data Sources: IRS Forms 990

The IRS Form 990 is the source of the finance and accountability data used within the Encompass Rating System. When an organization is eligible for a Finance & Accountability beacon score, each metric is based on elements of the 990. Some metrics are based on the most recent available filing, while others are based on averages of values over multiple years. We provide links to all available 990s here, whether or not this organization is eligible for a Finance & Accountability score.

IRS Forms 990 are provided courtesy of Foundation Center.

...   Impact & Results

Charity Navigator assesses how well a nonprofit delivers on its mission. To issue an Impact & Results score, we estimate the actual impact a nonprofit has on the lives of those it serves, and determine whether it is making good use of donor resources to achieve that impact.

No Score

We have not issued this nonprofit an Impact & Results score. This does not indicate a positive or negative assessment, only that we have not reached a conclusion for one of the following reasons:

  • The nonprofit is eligible for a score, but we have not yet gotten to scoring it.

  • The nonprofit is eligible for a score, but we have not yet developed the specific algorithms to estimate the impact of the type of service it delivers and so cannot issue a score yet.

  • The nonprofit does not primarily deliver services directly to beneficiaries or it is not reasonable to expect the nonprofit to measure impact for its primary activity. The impact analysis framework that we use is not well suited to these nonprofits.

  • The nonprofit is not heavily reliant on individual donors because beneficiaries fund a majority of its costs or it does not receive any private charitable contributions.

Learn more about how we rate nonprofits.

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Additional Information


This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Largest Programs

Largest Programs

Program data is not available for this organization.

GuideStar Seal of Trans­parency


GuideStar is Charity Navigator's trusted partner in sharing information on how this organization seeks impact. GuideStar has recognized this organization with a Gold Seal of Transparency for voluntarily and publicly describing their goals, strategies, and accomplishments. Click here for more information.

Note: GuideStar Seals do not effect the nonprofit’s Impact & Results Score.

What is your organization aiming to accomplish?

Plan B CARES. CARES stands for Community, Advocacy, Rescue, Education and Sanctuary, the five core areas in which Plan B currently operates. C = Community . In all its endeavors where appropriate, Plan B partners and collaborates with local organizations, businesses and schools. Their latest project brings communities together through a collaborative art project. A = Advocacy. Plan B to Save Wolves works tirelessly on advocacy issues related to wolves and all things wild. R = Rescue. Too often wolf dogs need to be rescued however the funds are not always readily available. Wherever possible, Plan B to Save Wolves will fund and fundraise for specific rescues to help with transport, medical care, new enclosures and more to ensure the rescue is a success. E = Education. Educating the public and generating awareness of the plight of the wild wolf is essential to their survival. Plan B contributes in many ways to support this effort. Sedona Wolf Week, co-founded and co-produced with Apex Protection Project, is an annual event, created for the purpose of changing the way people see wolves, dispelling the myths and creating advocates through education. All HDW dogs were saved with the help of many organizations and individuals. The initial rescue may be over; however, Plan B continues to work with those who took in the dogs. The wolf dogs were rehomed in many locations across the country with the majority of them going to Eagle Tail Mountain Wolf Sanctuary. Plan B works with them on an as-needed basis as a resource to help with providing high-quality care for the rescued HDW wolf dogs. From purchasing food, medical needs, and ongoing infrastructure updates, Plan B is there to help when asked.

What are your strategies for making this happen?

Betsy Klein founded Plan B to Save Wolves in 2016 along with Timon Pratt. Initially leveraging her 25-year background in Marketing and Communications, the genesis of Plan B was aimed at helping other nonprofits that specifically supported wolves and wolf dogs with marketing, development/fundraising and board development. Under her leadership the foundation has quickly expanded in both scope and reach becoming nationally recognized as an extremely effective grass roots animal advocacy organization. In its brief history Plan B has been involved with the rescue of over 220 wolf dogs, provided much-needed funds to over 25 wolf rescue organizations and individuals, developed and co-produced Sedona Wolf Week with Apex Protection Project, launched I AM WOLF NATION®, lobbied at the Arizona State capitol on behalf of a bill to increase penalties for animal abuse and advocated locally, regionally and nationally for numerous other conservation efforts. As a member of the National Coalition to End Killing Contests, she is currently working alongside other organizations to end killing contests in Arizona. Her latest project is developing and launching the The Call of the Wild Mural, an international collaborative public art installation in support of the Endangered Species Act. She is currently a District Leader for the Humane Society of the United States, a member of the AZ Wildlife team and recently lobbied in Washington D.C. as part of Take Action for Animals Conference. Betsy spoke at the 2018 International Wolf Symposium on how to create a new wave of advocates through events like Sedona Wolf Week.

What are your organization's capabilities for doing this?

Prior to Plan B Betsy Klein spent the last 25 years of her professional career in marketing, advertising and sales promotion, including event planning and execution, sponsorship and relationship development and public speaking engagements. Her client portfolio over the years has included well known international brands and in 2010 she formed her own company, The SmartGal Marketing Services. The diversity of her background includes working with numerous nonprofit organizations as a Board member, volunteer, project leader or staff. She was Marketing Chair on the Board of Directors for the Susan G. Komen Breast Cancer Foundation in Orange County, CA where her leadership team executed the sixth largest Race for the Cure event in the nation, breaking the previous year’s fundraising goal. Other nonprofit organizations she has been involved with include the Alzheimer’s Association, American Heart Association / Relay for Life, Working Wardrobes and Wolf Connection. Betsy served as Director of Marketing and Development for the Humane Society of Sedona (2012 – 2014). Plan B Co-Founder Timon Pratt oversees the creative expression and messaging for Plan B utilizing profound expertise in web design and development, graphics and direct marketing. Since Plan B’s inception in 2016 he has dedicated the immense insights and experience of his more that 25 year successful history in business to the organization allowing it to flourish. His contributions have been invaluable to their successful efforts in multiple areas including Sedona Wolf Week, the launch of I AM WOLF NATION™, and the rescue of 200 wolf dogs and counting. Additionally, Plan B is grateful to have the support of hundreds of volunteers, thousands of advocates nationwide, and amazing support from philanthropists far and wide.

How will your organization know if you are making progress?

We'll solicit feedback from all our audiences, from children to advocates and local to national leaders. If we're doing it right, we'll see a steady increase in volunteers, donors, and supporters. Sedona Wolf Week will continue to grow, society will begin to understand the plight of the wolf, and the public will start to care.

What have and haven't you accomplished so far?

After the epic rescue that saved 185 dogs and puppies from being euthanized by Lassen County, CA, 19 wolf dogs stayed behind at High Desert Wolves - a few are therapy and personal dogs of the owners, but most were senior, bonded pairs with medical issues and relocation would not have been in their best interest. HDW continues to honor their agreement and is no longer breeding, and they are on their way to becoming financially sustainable. As part of the High Desert Wolf rescue, 46 of the wolf dogs were relocated to Eagle Tail Mountain Sanctuary in Tonopah, Arizona. Kelly Reed, owner and founder of Eagle Tail, was well on his way to retirement after decades of providing sanctuary to wolf dogs. However, he saw the story on the local evening news and just knew he had to help. Plan B has adopted Eagle Tail and works closely with Kelly on all sanctuary needs. Thanks to your gifts, Plan B is able to provide food for the wolf dogs. Many of our donors have stepped in with financial and in-kind contributions as well. With your continued support, we will soon be working on refreshing the sanctuary’s plumbing, housing and fences, providing veterinary care and food, and continue this critical partnership for years to come. People travel from all over the world to see the wolves in Yellowstone National Park in Montana, spending millions of dollars in the communities surrounding the park and contributing significantly to the local economy. Ironically Montana is one of three states – Montana, Wyoming and Idaho - that kill 33 – 58% of their wolves every year! One of the more horrific methods in which Montanans can legally kill wolves is trapping. Trap Free Montana works to inform and educate people about the truth behind trapping. Trapping indiscriminately injures and kills birds, small mammals, other predators, and even domestic cats and dogs. Plan B partners with Trap Free Montana to fund a billboard on the main road into Yellowstone in Montana to inform visitors and residents alike about the horrors of trapping. Each year Apex Protection Project and Plan B to Save Wolves co-host Sedona Wolf Week, a week-long event filled with speakers, films, children’s workshop, entertainment, co-existence, interaction with the Apex Ambassador Pack and more. The idea behind Wolf Week is to create multiple opportunities in which people can learn about wolves with the idea that education leads to advocacy. Each year Apex Protection Project and Plan B to Save Wolves co-host Sedona Wolf Week, an event designed to create multiple opportunities in which people can learn about wolves with the idea that education leads to advocacy. Sedona Wolf Week features speakers, films, children’s workshop, entertainment, co-existence, interaction with the Apex Ambassador Pack and more. Proceeds from this event are split between Plan B and our partners at Apex Protection Project. We intend to continue our work, grow and have an even greater impact in 2020!


GlobalGiving Badge not earned

GlobalGiving is the largest global crowdfunding community connecting nonprofits, donors, and companies in nearly every country. For donors, GlobalGiving provides an additional layer of vetting and due diligence for each of its nonprofit partners every two years, which may include site visit verification. Learn more about GlobalGiving.

Note: GlobalGiving Badges do not effect the nonprofit’s Impact & Results score.

...   Leadership & Adaptability

Charity Navigator will provide an assessment of the organization’s leadership capacity, strategic planning, and the ability to readily innovate or respond to changes in constituent demand/need or other relevant social and economic conditions to achieve the organization’s mission.

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...   Culture & Community

Charity Navigator will provide an assessment of the organization’s people operations, its engagement with the constituents served, and its Diversity, Equity and Inclusion (DEI) measures.

Culture & Community Score (BETA)

Coming Soon

Encompass Rating Beta V2 does not provide an evaluation of the organization's culture and community. Beta V3 will provide an evaluation of Constituent Feedback and Listening Practices. Nonprofit organizations are encouraged to fill out the How We Listen section of their Candid profile. This data will provide the basis for the initial evaluation of Culture & Community. Other measures will be added later in the year.

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Additional Information


This beta feature is currently viewable only on desktop or tablet screens. Check back later for updates.

Constituent Feedback

Constituent Feedback

Constituent Feedback and Listening Practice data are not available for this organization. Nonprofit organizations are encouraged to fill out the How We Listen section of their Candid profile. This data will provide the basis for the initial evaluation of Community & Culture.

Why It Matters

Like the Encompass Rating System, the Culture & Community Beacon is designed to evolve as relevant metrics are developed and ready for integration. Our partnership with Feedback Labs and Guidestar by Candid, and other partners including Fund for Shared Insight, GlobalGiving and Keystone Accountability, enables us to launch the first version of this beacon with Constituent Feedback information collected on Candid's site.

Feedback practices have been shown to support better Diversity, Equity, and Inclusion outcomes, an essential area of assessment that we intend to further expand and develop in the future. Feedback Labs has documented several studies which indicate that beyond achieving organizational goals, nonprofits that are attentive and responsive to concerns and ideas raised by beneficiaries establish stronger relationships with the people they serve, promote greater equity, and empower constituents in ways that can help to ensure better long-term outcomes. You can find resources to help nonprofits improve their feedback practices here.